“Don’t let me be misunderstood.” (The Animals, #15 on Billboard, 1965)
I’ve resurrected another gem from the archives… just because it’s so freakin’ good. Many of the lessons I try to deliver in this blog need to be delivered over and over (the only guaranteed way to finally learn anything in life), and once I nail it, there’s no sense rewriting it.
The clarity I try to achieve below is a solid step toward leading a more examined life… which all great marketers strive to do. There are stages to this if you’ve hit adulthood and continue to labor under false assumptions and bad belief systems. The worst is thinking that what you believe must be true, because you’ve believed it for so long.
This kind of circular cognitive dissonance can hold you up for decades (or even forever)… because our very human minds are hard-wired to listen to our intuition, no matter how often it’s proven wrong or screws up our lives.
We’re stubborn beasts. As a civilian, you just go enjoy your bad self with your silly notions and absurd assumptions. I’d prefer that you not vote, but it’s a free country.
However, as a marketer who desires wealth and recognition and lasting success… you cannot rely on the flawed default settings in your brain. If you haven’t been constantly giving yourself vicious Reality Checks over your career, you’re risking being stuck in a non-productive zone where competitors will fly past you, and customers flee.
I, personally, am very hard on myself. Very, very hard.
My transformation into a real professional meant climbing out of a slacker lifestyle where I got away with laziness, unreliability, and a self-destructive refusal to change… Continue reading
“I’ll have what she’s having…” (When Harry Met Sally)
I figured I’d kick off the new marketing season here in a ball of fire, and just lay some Reality Checks out for you. Here goes:
Your First Big Reality Check: If you tried, really really hard, and weren’t successful last year…
… it was probably mostly your own damn fault.
Yeah, sure, the economy sucked, politicians were mean, your prospects are all screamin’ idiots, and God had it out for you. All totally excellent excuses for having a crummy bottom line again.
It’s not your fault. It can’t be your fault. That’s… that’s just…
… that’s just completely unacceptable that it even might be your fault.
And, hey, maybe you did piss off the universe, and spooky forces beyond your control mucked things up so you had a bad year.
I believe you. I really do.
After you’ve been around the block a few times in life, you start to notice some very interesting things about success.
And the big realization, I’d have to say, is that the idea that success is somehow magically bestowed on people in a spontaneous burst of luck and being in the right place/right time…
… is just bullshit.
It is. It’s total bullshit. Hollywood likes to pretend it’s a real plot point. And folks clueless about how the world works — who spend their lives outside looking in — use this myth as a comforting excuse for their own lack of goal attainment.
Once you’ve spent even a little time with successful dudes and dudettes, you notice something startling: They all have well-defined goals, and they focus on nailing them like terriers going after a squirrel.
They are not stopped by lack of skill, or lack of time, or lack of connections in the right places.
They are not stopped by ADHD (which a LOT of the entrepreneurs I know are saddled with, btw)… or feelings of inferiority (many of the best are entirely motivated by “I’ll show you” revenge fuel)… or lack of education (drop-outs galore).
And they are not stopped by the main reason most wannabe entrepreneurs never get past that “deer in the headlights” pose: Not knowing what to do next.
Every single excuse ever floated by anyone in the history of mankind…Continue reading
San Diego, CA
“Arriba y arriba, por ti seré, por ti seré…” (La Bamba!)
Important alert today.
If you know, in your heart, you shoulda been there with us for the Action Seminar last week…
… and you just couldn’t make it…
… we’ve now got the Primo Solution for you.
It’s this: We filmed the whole darn thing — every thrilling, shocking, life-altering moment on stage, with a pro camera crew — and have decided to uncork the video immediately.
It’s now available, online, and ready for you to dive into with gusto.
To gain instant access to the professionally-shot video of this already-legendary Action Seminar, go here now.
What you’re about to witness is a seminar different than any other you’ve ever heard about, attended, or caught rumors of. We called it the “Action Seminar” because it was all ABOUT action…
… meaning, finally getting your plan together to make 2011 your best year ever…
… and kick that puppy into high gear, right freakin’ NOW.
The joint was crawling with Rockstar marketers, like Perry Marshall, Mike Koenigs, Jason Moffatt…Continue reading
“No no, no, no no no noooo no, no, no, no, no no no no!” (The Human Beinz, Nobody But Me, circa 1968)
Well, that was a nice virtual brawl in the comments section, wasn’t it.
We do have a winner, whom I shall reveal in a bit here.
First, though, let’s get straight on the answer to the Quiz question: What is the “Magic Word” that can work wonders for your productivity?
There were a lot of great answers. Quite a few answers that totally sucked. And a bunch of awesome critical thinking on the subject, which of course was the goal of the quiz. I think Lisa Wagner wins the “Most Creative Answer” category, hands down, with her “strong coffee” response.
Damn hard to argue against strong coffee being an productivity enhancer. But that wasn’t the correct answer.
Those of you who perused the comment threads already know there were a couple of flurries down the “focus”, “clarity” and “movement” rabbit holes. These are not bad guesses.
But they miss an important rule of being productive: How does your theory play out in real life?
I have a personal vendetta against success-oriented theories that are, when put to the test, complete bullshit. This includesContinue reading
“I’m worth a million in prizes… yeah, I’m through sleeping on the sidewalk…” (Iggy Pop, Lust For Life)
Let’s do a quiz, what d’ya say?
Winner gets a prize.
Here’s the lead-in to the question: Over the past week, I’ve done a number of sizzling teleseminars with such luminous marketing stars as Rich Schefren, Melanie Benson-Strick, Christina Hills, and Lisa Wagner (with another one hosted by Gary Halbert’s sons coming up in a few days)…
To get the ball rolling in these teleseminars, everyone emailed their list and requested folks to send in the BIG problems that keep them up at night.
So, you know, we could fix those problems, right then and there on the call.
Speed Hot Seats, we call it. You bring the mess, we bring the mojo to make it right (and get you back in the saddle, in the right groove to get you moving toward your goals again).
These teleseminars rocked. Totally awesome, and I hope you had a chance to hear at least one of them.
It’s always a blast to witness how fast, and how thoroughly the toughest problems you believe are holding you back… can quickly be deconstructed, clarified, de-mystified, and solved (with specific actionable steps that can be taken right away). No theory. Just hard-core business savvy, applied to the wound directly.
What’s this got to do with our quiz?
Well, I’ll tell you.Continue reading
“Won’t you get hip to this timely tip, and take that California trip…” (“Route 66”, Bobby Troup)
I asked our old pal Kevin Rogers to guest post here, while I’m off galavanting around the west coast on biz trips. (First stop: San Francisco, for the quarterly meeting of our super-awesome Platinum Mastermind group.)
I laughed reading this post. There are excellent lessons for everyone below (especially if you’re struggling to find your footing in this current economic turmoil)…
… and I just want to be clear, up front, about one crucial detail: There is a HUGE difference between making yourself useful (after doing the necessary preparations)…
… and just being a lazy-ass stalker looking for a handout. I met my own primary mentor, Gary Halbert, by slowly proving myself through actions. I never asked for anything, and never pretended to be anything I wasn’t.
Most of the time, the difference between a life frozen in place… and a life that roars along in the fast lane… turns on a single moment where you realize “Hey, I can DO this”.
And that moment usually comes from discovering information, or advice, that you couldn’t quite piece together on your own.
This is where teachers come in.
This is where taking that critical action-step of reaching out and grasping opportunity is the order of the day.
Okay, enough preamble. Here’s Kevin:
Hi. Kevin Rogers here.
Since the head honcho is away this week and asked me to fill in (always a humbling honor), I thought I’d share the story of how I was able to “weasel my way” into John’s world…
… all the way from being a guy he’d barely noticed writing about him on marketing forums… to eventually becoming a trusted insider (and even working alongside him as his go-to-writer).
There’s a huge lesson in here anyone can use to skip several rungs up the ladder of marketing hierarchy and claim your seat at the royal feast of the clued-in and well-connected.
This lesson is based on an old philosophy that says: In order to achieve your goals, choose someone who has already achieved those goals and model their thinking.
This story backs up that theory, with two small addendums:
1. Modeling your subject’s thinking isn’t as simple as reading a biography or daydreaming about how they might react in a certain situation… but rather, getting into a room with them to find out what truly makes them tick. And…
2. When it comes to scoring a meeting with your subject… it’s probably going to require you to swallow your fears to make it happen.
Here’s the story: Continue reading
“Shake the hand, that shook the hand, of PT Barnum and Charlie Chan” (The Grateful Dead, “US Blues”)
Got something here to help you make your upcoming year the best one ever, business-wise.
That’d be nice, wouldn’t it?
Well, it’s a real offer.
And the difference it can make in your life — almost immediately — can easily be a genuine breakthrough to The Good Life (regardless of where you’re at right now with your plans, dreams and income).
So listen up: You know what the first thing many entrepreneurs and small biz owners do on January 1st (right after gagging down Excedrin with a warm dollop of “hair o’ the dog”)?
You know why?
It’s because… for all the “promise” a new year holds…Continue reading