Category Archives for Simple Writing System
Buzz And Awe, Part 2
Monday, 1:31 p.m.
Reno, NV
“Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”)
Howdy…
Some things are just important enough to go over several times.
Especially when FREE life-changing goodies are involved.
Here’s what’s up: Those of you in the loop know we’re launching the coaching program of the Simple Writing System again.
I’ve lost track of how many of these programs we’ve now hosted. This is the eighth or ninth one — we’re calling it the Fall 2010 edition.
We only offer this hand-holding, personalized, one-on-one mentoring rarely. The last one was all the way back in the Spring of last year. (They’ve all filled quick, too.)
No idea when another one will come around… if it even does.
We take this one program at a time.
One of the main benefits of this unique coaching program… is also why we focus only on the session we’re producing now: It’s extremely interactive.
Which is perfect for anyone who knows that hands-on mentoring is the best way to learn.
This is the simplest possible system (crammed with short-cuts) for creating all the sales messages you need for a profitable business…
… including all your ads, websites, video scripts, emails, AdWords, blogs and other social media broadsides…
… and everything else that pumps eager prospects into your Sales Funnel.
So you can close the heck out them. And get prosperous and happy.
Most marketers wander through the wasteland of Bad Business Practices their entire career…Read more…
Congratulations, And Now Stop Being A Wuss
Monday, 7:55pm
Reno, NV
“But it’s all right… in fact it’s a gas…” (The Stones, “Jumpin’ Jack Flash“)
Howdy…
Nobody’s ever asked me to give the commencement speech for a graduating class.
That’s probably a good thing. I’m pretty pissed off at the education system these days, and I might cause a small riot with the rant I’d surely deliver.
See, I have a university “education”. A BA in psychology. (The BA stands for, I believe, “bullshit amassed”.) I earned it several decades ago…
… and while I had a good time in college (height of the sex revolution, you know, with a soundtrack that is now called “classic rock”), made some lifelong friends, and got a good look at higher learning from the inside…
… that degree provided zilch preparation for the real world. Didn’t beef me up for any job, didn’t give me insight to how things worked, didn’t do squat for me as an adult.
I waltzed off-campus and straight into the teeth of the worst recession since the Depression (Nixon’s post-Vietnam wage-freeze, record unemployment, gas-lines, near-total economic turmoil)…
… so, hey, I should have a little empathy for today’s grads, right?
Naw.Read more…
Takin' It Too Far…
Thursday, 11:49pm
Reno, NV
“Qu’est-ce que c’est?” (Talking Heads,”Psycho Killer”, ca. 1979)
Howdy.
Quick lesson today, which should help you understand one of the fundamental truths of kick-ass marketing.
That truth: There is almost always a way to fix or solve a marketing problem.
Actually, that truth is also functional in every-day life…
… but that’s a much longer lesson.
Here’s the quickie version, for marketers: I was just delivering this story in one of the Simple Writing System classrooms, and thought I’d share with you here, too.
As any decent marketer knows, the Prime Directive of a sales process is to discover your best possible prospect… and “reach” him with your sales message.
Seems simple enough. Sometimes, it is. If you’re selling hamburgers near a starving crowd, you’re set. Just open your doors and tell folks to line up.
For a while (back in the Good Old Days of Internet marketing), all you had to do was:
Step One: Be the first into a hot niche…Read more…
An Impassioned Plea To Keep You From Missing The Biggest Opportunity Of Your Life
Monday, 6:26pm
Reno, NV
“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” (David Ogilvy, “Confessions of an Adman”)
This is important:
This past weekend, I posted something on this blog that hit a freakin’ nerve among the throngs of entrepreneurs, biz owners and rookies who hang out on this site.
Comments started flooding in…
… and, as usual, I interacted with folks.
I’m just been told (by trusted inner-circle colleagues) that one of my replies in the comment threads…
… was perhaps the most vivid and impassioned point I’ve ever made about the raw seething power of honest kick-ass salesmanship to change lives.
So, I want to share that reply, here in a fresh post.
Let me set the scene for you: People were trying to make sense of the massive piles of hype still being disgorged by the Internet marketing community…
… and how all that hype soured good people on good opportunities.
“Hype”, and the dreadful sales pitches filled with it, really confuses people. To the point where it’s now cool to talk about “selling without selling”.
It’s clear that many people now struggling to make a business successful…Read more…
Your Ego Is Robbing Your Bottom Line…
Friday, 1:48pm
Reno, NV
“Bring me the sultry wench! That one, with the fire in her eyes!” (Trapper John, M*A*S*H)
Howdy…
One of the single most important lessons I learned early in my career…
… a lesson so critical to success that I can easily say it’s been worth a million schmackeroos to me…
… is something almost no one wants to hear about.
Like drowning men refusing an offered hand to be pulled into the boat… I’ve gotten used to seeing people stare back in horror and bolt out of the room when I’ve tried to impart this lesson to them.
Can you guess what I’m talking about?
Of course you can. I put it in the freakin’ headline.
If you’re not enjoying life… or not experiencing the kind of success you feel you deserve from all your hard work…Read more…
Buzz And Awe
Friday, 3 a.m.
Reno, NV
“Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”)
Howdy…
First…
… what are you doing up this early? Or late?
You need your beauty snooze, don’t you?
I know why I’m up, though.
It’s from excitement. I just cannot sleep.
Why?
Here’s why: Those of you in the loop know we’re launching the coaching program of the Simple Writing System again.
This is Number 7. We only offer this hand-holding, personalized, one-on-one mentoring rarely. The 6th one was all the way back in the Fall of last year. (They’ve all sold out, too, quick.)
No idea when Number 8 will come around… if it even does.
We take this one program at a time.
It’s extremely interactive. Perfect for anyone who knows that hands-on mentoring is the best way to learn the simplest possible system (crammed with short-cuts) for creating all the sales messages needed for a profitable business…
… including all your ads, websites, video scripts, emails, AdWords, blogs and other social media broadsides…Read more…