Tag Archives: Australia

More Free Goodies Than You Probably Deserve…

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Sunday, 7:57pm
Reno, NV
It’s alive!” (Baron Von Frankenstein, kickstarting the Monster)

Howdy…

We’ve just fired up the Simple Writing System blog (www.simplewritingsystem.com/blog)…

… which means a stunning (and unprecedented) pile of free tools, tactics, advice and insight can be yours…

… just for the grabbing.

This is an all-out assault on reason and logic.  We’re just GIVING AWAY stuff that — not too long ago — would have cost you a pretty penny just to get a quick glimpse of.

We’ve created a beast here, and it’s name is FREE.

Here’s just a small taste of what’s piling up over there (that you’re missing out on if you haven’t signed in):

  • A free swipe file of “home run” ads I’ve written (which few folks outside the target markets have ever seen)… can be in your tool kit tonight.  This swipe file, alone, is causing hearts to skip a beat among marketers and freelance writers who love to rip juicy headlines and sales angles from proven ads.  (Removes any guesswork on who/what to rip.)
  • A short (but frightenly powerful) series of special reports channeling the best “how to make the sale” secrets I’ve ever used.  (I used to keep this stuff classified, only bringing it out during high-paid consultations… and here we are giving it away.)
  • The actual video (torn directly from the masters hidden in Frank’s inner sanctum) of my “How to persuade, influence and sell the shit out of anything… using the simplest stories you can create” presentation at Mass Control.

What?  You didn’t see that presentation?

It’s marketing theater at its finest… Continue Reading

Death By Habit

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Thursday, 7:13am
Reno, NV
“I yam what I yam.” (Popeye, avoiding introspection.)

Howdy…

Are your routines helping you… or slowly murdering you?

As with most of life, it’s complicated.

And you’re gonna have to spend more than your normal 38 seconds cogitating on this issue if you’re ever gonna make peace with your natural inclination to habitualize your ass into oblivion.

(Side note: During my excellent interview with StomperNet founder Andy Jenkins yesterday, he revealed the startling statistic that most of us now live in 38-second segments.  This, apparently, has been discovered by guys in white coats with clipboards.  The Web has installed a permanent ADD virtual chip in our brains, limiting attention spans to that of a gnat.)

(This is good info for marketers to have, especially when deciding how to position copy, testimonials, video, graphics and other elements on a website for maximum attention-grabbing.  But it’s damned depressing when any conversation requires deeper thought… and you must construct your position with constant virtual shiny objects to hold the interest of  otherwise bright people.)

(I just lost half my audience with that aside, didn’t I.  Sorry.)

Ah… where was I?

Oh, yeah.  Habits and routines.

The omega and alpha of trying to live well.

Routine has both saved my life… and backed me into corners that threaten to ruin me.

So it’s good to stop and examine your routines (and your habits) every so often.  Not just glance at ‘em, and pat ‘em on the head.  But really dig into them…Continue Reading

Cheeky Bastards

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Tuesday, 12:20pm
Melbourne, Australia
“Buttula spruiks arrival of Spork at his new gig.” (Actual headline in last Thursday’s “The Australian” newspaper)

Howdy…

Reporting in from the fringes of the Outback…

… okay, I’m actually comfortably settled in an intriguing old hotel in Melbourne, nowhere near the Outback.

It still feels like I’m far from home, though.

Two weeks into this March Across Australia now, part of a bedraggled troupe of speakers, and I’m thrashed.  Don’t get me wrong — this is a great country, and we’ve been warmly embraced by the locals and shown amazingly-generous hospitality daily.

It’s just a long damn trip… made longer by that nasty plate of deep-fried snapper I had Saturday night at what looked like a decent little upscale restaurant downtown.  I forgot the old rule of traveling:  Never eat stuff that arrives with the eyeballs still staring at you.

I deserved the ensuing bout of immune-system-destroying dysphoria, I suppose.  Last December, in Dubai, a bunch of us sauntered down to the bad part of town to sample “native” fare the night before we spoke… and nothing happened.  We gobbled questionable curries and unidentifiable chunks of stew, and lived to tell the tale.

Afterward, we all looked at each other and said “What have we done?”

For most of my life, I’ve had little angels (or maybe just confused demons, I dunno) looking out for me… so I somehow managed to stay one step ahead of the Federales in Mexico, just-missed by the would-be hit-and-run jalopy in Hollywood, and usually slightily out of reach of the snarling bugs everywhere else yearning for a vacation in my intestines.  (To name a few examples out of many.)

So, this time I got caught.  It’s not Oz’s fault.  It’s all on me.

And, I’m recovering fairly quickly.  We have a couple of days to dig deeper into Melbourne’s wonders (my second time in the city), and then travel to Brisbane for the final leg of this preposterous journey.

Seems like Sydney was a month ago.

So, anyway, I’m just checking in to let you know that I believe I’ve found the answer to the long suicidal swan dive that American newspapers are taking.

And it’s very simple: Continue Reading

Yo, Aussies!

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Thursday, 7:55pm
Reno, NV
“It was never part of our plans not to play well… it just happened that way.” (Ron Barassi, Hall O’ Fame footballer & Carlton coach)

G’day, mates.

In about 10 days, my biz partner Stan will morph into Road Dog Stan, and we’ll both be off to the Land Down Unda.

Three weekends, three cities, three seminars to speak at.

We fly into Sydney… will drive up to Melbourne (where my old pal Ed Dale has previously shown me the amazing hospitality Oz residents offer)…

… then fly up to Brisbane (“Brzbin” to locals, I hear).

I’m kinda freaked just listing it all out. Fortunately, Stan and I have left our womenfolk behind many times before to go trudging off like Victorian explorers… into the dense, scary jungles of Seminar Land.

Armed only with laptops, Powerpoint, iPhones, wireless cards, Kindles, iPods, Dopp kits and a wad of clothes stuffed into carry-ons.

I’m telling you, it’s almost barbaric, the way we have to live by our wits in luxury hotels and biz class jets.

I really empathize with Livingstone and Stanley. (Or was that Stanley and Oliver?)

We will be one step above subsistence on the Maslow scale.

So hey…Continue Reading

New Digs. Same Landlord.

Thoirsday, 9:43pm Reno, NV “Ask not for whom the dog barks. It barks for thee.” (Motto on our doormat.)

Howdy.

And welcome to the new blog.

I’ve pretty much just moved in.

And, as you can see, we hauled every scrap of crap from the OLD blog over here, and dumped it willy-nilly all over the joint. Coming up on five freaking years of archives over there on the lower right.

You could get lost in that Basement Of Wonders.

Be careful… should you muster the courage to go rummaging. (I dare ya.)

Jeez. I must be one of the longest-tenured bloggers in Continue Reading


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