Tag Archives: copywriting

The Rest Of Your Freakin’ Life (one more time)

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Wednesday, 6:50pm
Reno, NV
Hey, you bastards, I’m still here!” (Steve McQueen as Papillon, floating away to freedom…)

Howdy…

I’m re-publishing — for what has become a very popular tradition on this blog — one of the more influential posts I’ve ever written.

It’s a good one, worth rereading even if you read it before.

What you’re about to encounter is a slightly tweaked way of looking at the best way to start your new year…

… but this tweak makes all the difference in the world. I’ve heard from many folks that this particular technique finally helped them get a perspective on where they’re at, where they’re going…

… and why they care about getting there.

So, even if you’ve read this post before… it’s worth another look. Especially now, as you gaze down the yawning gullet of 2013, trying to wrap your brain around a plan to make the year your bitch.

This is a critical step for entering any new period of your life. To keep your life moving ahead, you need to set some goals, dude. And most goal-setting tactics, I’ve found, are useless. Worst among them is the traditional New Year’s resolutions (which seldom last through January).

This tactic I’m sharing with you (again) is something I’ve used, very successfully, for decades…

… to reach goals, to clarify the direction of my life, and to change habits. I first shared it in the old Rant newsletter a few years back, and I’ve hauled it out here in the blog on a regular basis.  It’s timeless, classic stuff that will never let you down.

So let’s dive in. Here’s the relevant part of the post (slightly edited):

“Goal Setting 101 And
The January 15th Letter”

Yeah, yeah, I know a chat about goals can quickly turn into a boring, pedantic lecture. But then, so can a chat about space flight.

And, in reality, both space flight and your goals are VERY exciting things.Continue Reading

Staying Out Of “The Lonely Hearts” Club

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Monday, 5:55pm
Reno, NV
“Train whistle blows, lost on its own track…” (Dwight Yoakum, “Long White Cadillac”)

Howdy…

I thought you’d want to see this.

I first posted it on Facebook, and it generated an avalanche of “likes” and comments… which always means I’ve hit a nerve. And since many of the nice folks on my main list are curmudgeons who refuse to participate in social media (“Facebook, bah, humbug!”)…

… I’m reprinting it here. So you don’t have to sully yourself by dropping by Facebook. (Bonus: The post below actually trashes large swaths of the Web.)

The cold, dark days of December are, traditionally, a breeding ground for both regret over mistakes in the past year…

… and (more happily) for bold new plans in the coming year.

So, in the spirit of helping you end the year on a positive note… while also teeing up 2014 as possibly your best new year ever…

… let’s see if this advice (which has transformed so many entrepreneurial adventures into something amazing) will have any effect on you. Maybe get a head-start on wading through the mounting piles of nonsense out there, and snuggling up closer to the reality-checks and truths that can help you attain your wildest goals and dreams.

Here’s the post:

Warning (and your brain may curdle if you ignore this): I’ve been paying close attention to human behavior for longer than many of my readers have been alive. And because I felt so clueless, even as a kid, I devoured every available source of “spying” on how everyone else managed to exist in such a strange world…

… which included reading advice columns (street-level psychology at work with Ann Landers and sis Abbey), monitoring adult conversations, and stalking older kids (who were navigating life just a few hormones ahead of me).

So I’ve been a one-man research center for decades. I still haunt multiple advice columns online, see what the trolls are up to in the comment sections of NYT opinion pages, and (here’s the important part) discuss human behavior with a wide selection of colleagues both online and in person.

The discussions are critical… because there is a FLOOD of bullshit cascading down on us from every direction in the culture. It’s impossible for one individual to keep track of the spin, urban myths, misinformation campaigns…

… and (especially) the really, really, really awful investigative reporting that passes for news organizations today.

My colleagues are biz owners and pro writers well-trained in applying high-level skepticism to incoming data, and following through on research when necessary. We represent every age group of functioning adults in the culture, from all over the world (including the US hinterlands, Canucks, Limeys and other uncivilized joints), specializing in all kinds of different markets, hobbies, lifestyles and professional goals.

So when — for example — the media gets looped into a meme on how millennials (the generation of kids just now emerging from college) are bringing their parents to job interviews, and are incapable of critical thought (because of helicopter parenting) and just generally not becoming adults at all…

… we can look behind the glib stories and anecdotes and see a deeper truth.

Such as how all of us, from every living generation, have oodles of friends and family who meet every single detail of the problems now being assigned to millennials. The lack of independence, the living at home until late 30s, the whining and narcissism and sense of entitlement…

… all of it. And when you get a broader view, from older and younger colleagues, you quickly see how DEEP the bullshit can get in a media firestorm.

I hunt down photos and resumes of the reporters, and sigh. They’re like, twelve (or 32 going on 12) — insulated, given vast unearned attention through posts and stories, and dishing out accusations based on minuscule life experience.

And yet the stories stick, and become “common wisdom”.

As a marketer, you need to immerse your bad self into the culture, and understand what your prospects know and — very critical — THINK they know. And what they suspect they don’t know, or feel paranoid about not knowing.

That means you’ve got to go deep, all the time, and have resources you trust to bounce incoming data and ideas off of.

Masterminds have always been my #1 tool for this. I’m in multiple free ones, have paid for membership in others…Continue Reading

The Envy Cure (Redux)

Caddy

Friday, 3:23pm
Reno, NV
Under my thumb is a squirming dog who just had her day…” (Stones)

Howdy.

I’m republishing this off-beat rant, cuz it’s been one of the most-discussed and helpful posts I’ve written over the years.

And it’s a totally counter-intuitive take on a subject most biz books not only ignore, but aggressively seek to dismiss. Yet, in my decades of consulting, I see it bubble up in nearly every entrepreneur I meet at some point.

So, enjoy another nugget from the archives:

Friend…

Do you suffer from the heartbreak of envy?

Are you jealous of friends and colleagues who attain success, while you continue to struggle?

Would you like to learn a simple cure for feeling inferior to others?

Well, then step right up…

Here’s the story: I grew up with the definite impression that ambition was a moral failing.  The operative phrase was “Don’t get too big for your britches”…

… which was a cold warning to anyone who dared attempt to rise above their (vaguely defined) place in life.

And one of the greatest joys was to gleefully watch the collapse and humbling of the High & Mighty.  I believe there’s some evolutionary fragment left in our systems that wants a solid check on keeping folks from leaving the pack.

Now, if you risk failing and succeed, that’s great.  We were there for ya the entire time, Bucko.  Rooted for ya.  Got yer back.

I think our innate need for leadership allows for a select few to “make it” without hostility.  And, as long as they provide whatever it is we need from them — protection, entertainment, intellectual stimulation, decisive action, look good in a tight sweater, whatever — they get a pass.

But we seem to have a ceiling of tolerance for others moving up the hierarchy too fast.  Whoa, there, buddy.  Where do you think you’re going?

And when the unworthy grab the brass ring, it can trigger a hormone dump that’ll keep you up all night.  Because, why did HE make it, when he’s clearly not the right dude towin.  This is totally fucking unfair, and makes ME look bad now.

The lucky creep.

I hope he screws up and gets what’s coming to him…

And so on.

I’ve felt it, you’ve felt it, the nicest person you’ve ever met has felt it.  Humans are constantly comparing themselves to others, and we do not like it when Mr. Envy comes a’knockin’.

Dan Sullivan (of Strategic Coach) has a good take on this: He suggests you stop comparing yourself to others… and instead, compare yourself to yourself.  Get happy with the progress you’ve made from wherever you were before.  Don’t allow your brain to start measuring how short you came up against your lofty dreams, or other’s success. (Which is what most folks do.)

I like that tactic.

However, I have another one I’ve been employing ever since I began my solo career, so many decades ago.

It works, and I think you’ll like having it in your tool kit.

Back then, as a raw rookie, I was dangerously inept.  And woefully inexperienced and unprepared for the tasks ahead of me.  Had I allowed my Inner Scaredy-Cat to win the argument, I never would have left the house to go snag my first gig.

Worse, as I moved into inner circles (at joints like Jay Abraham’s offices), I began to encounter other writers my age and younger… who were light-years ahead of me in every category.  Fame, skill, wealth… and especially that precious sense of feeling like you earned your place in the world and belonged there.

Mr. Envy showed up frequently, and occasionally I would find myself secretly wishing for these guys to fail.  I mean, why them and not me yet?  The bastards were too big for their britches…

But that wasn’t gonna work. If I wanted to earn my OWN place in the world, I realized I needed to knee-cap Mr. Envy, and lock that demon away somewhere forever.

Because the better way to look at things… was to congratulate these guys on their success, learn from their adventures getting there, and encourage even more success for them.

There was, I knew (once Mr. Envy was muzzled), plenty of room for everybody in the writing game… and the other guy’s success didn’t impact my own even a little bit.

In fact, once I selflessly began networking with them, they helped me out.  It was win-win, all the way.

Still, though… that nagging sense of “Gee, I wish I was him” kept lurching back into my head. I wanted to be an MTV rock star, a drooled-over novelist, an infamous international lover, a frequent guest on Larry King (this was a long time ago, folks), David Letterman’s best friend, a gazillionaire with no worries about rent or…

And that’s when I stumbled on this extremely cool CURE for envy.

I’m sure I nicked it from some other source, somewhere… but I haven’t been able to find it explained anywhere else.  Maybe I really did invent it.

At any rate… it works.

Wanna know what it is?

Okay.  Here is my…

Super-Potent Envy Cure: When you find yourself wishing you were someone else… or at least in their shoes, enjoying all the great stuff they seem to be enjoying…

… just imagine being inside their skin — really inside them, being them — for 5 minutes.  Dealing with everything that makes them who they are.

And then see if their life still looks so good.

Most envy comes from a lack of something, perceived or real.  When you’re broke, the dude with two hundred bucks in his checking account looks like a winner.  When you’re desperately horny, the guy getting laid all the time looks like the hero of a 007 novel.  When you’re being ignored in your market, the mogul with the big business machine looks like a cushy gig.

This is where your street-level salesmanship comes in.  (Which is what I’ve been trying to share with y’all over the past 6 years here in the blog.)

Great salesmen lead better lives.  Not because they sell lots of stuff… but because they live in the real world.  You can’t be efficient selling when you’re hobbled with a belief that the world (and everyone in it) “should” behave a certain way… or you wish they would.

Naw.  You gotta be hip to how people actually operate.  So you take off the blinders, and peek behind the masks, and get to know your fellow high-end primates REALLY well, from deep inside their hearts and minds.

This raising of the curtain — shocking at first — will actually make you love people more… while also helping you understand why they do what they do.  You’ll understand why good people do bad things, why bad people do good things, and why the inner life of everyone around you is unique.

And while you love your fellow beasts…

… once you feel comfy with yourself (because you’re finally going after your goals and engaging in your own rollicking adventure in life)…

… you won’t want to spend even a full minute inside the skin of anyone else.

Because it is CREEPY AS HELL in there.

I love to read autobiographies and biographies.  (Or skim them, when they’re horribly written.)

It has changed my outlook — and my petty jealousies — to learn the real story of the people I once idolized, and often wished I was living their life.

Wow, does it ever change your outlook.  Especially when you discover the wicked little secrets that fueled their motivation to attain whatever it is — fame, acclaim, wealth, accomplishments — that triggered your envy button.

The novelists loathed themselves.  The movie stars craved adulation like junk.  The great lovers were joyless asshole sociopaths.  The wealthy barons were infested with sick needs.

Big men still pitied themselves over Mommie’s inattention.  Forceful leaders were quivering lakes of insecurity.  Debonair social stalwarts harbored unquenchable dark desires.

Yes, there are folks out there who succeed without secret vices and immature cravings.

They’re also boring as hell.  And you’d be screaming for release after ten seconds inside their skin.  (Many have just been unusually successful at quashing their sweaty-palmed desires.  In fact, the boring ones are often sitting on the nastiest payloads of demons.  See: Every Bible-thumping politician recently caught with hookers and drugs.)

You want wit, a lust of adventure, forceful opinions and a knack for winning in your heroes?

I do, too.  But I’ve learned to like them despite the roiling mess of complexity coursing through their veins.

In fact, I embrace it.  I like my heroes flawed — it brings out the luster of their accomplishments.

It also highlights the elusive (and quickly disappearing) moments of satisfaction they seek.

You’re alive.  You are here on this earth with a ticket to ride that expires (sometimes sooner rather than later).  You may wish you had a better set-up… finer bone structure, a thicker mop of hair, more muscles, more impressive genitals, bluer eyes, a rich uncle with you in the will, whatever hang-up is spoiling your enjoyment of life…

… but the simplest way to attain lasting happiness is to let your dumb-ass desires drift away, and get jiggy with who you are now, and what you’ve got to work with.

It’s kind of Zen, and it takes effort to get there.  But it’s worth it.

You can’t be happy all the time, but you can actually enjoy the down times, too, once you change your basic orientation from “I wish” to “Here I am”.  Some of the most satisfied people I know are butt-ugly trolls who have learned that natural beauty is fraught with negative side effects (and not worth pursuing)…

… and that, at the end of the day, what really counts is what you bring to the table in terms of being a quality human being.

I’ve known a MOB of successful people in my career (including many of the most famous and infamous “bigger than life” legends in business).  I’ve been friends with them, been let in behind the scenes, and hung out long enough to see behind the mask.

And I wouldn’t want to spend 5 minutes inside any of their skins, ever.  I like who I am, with all my faults and all my regrets and all my inherent stupidity.  I fit well inside my own skin.

And — though it took a VERY long time — I earned my place in the world.  Really earned it.  Nothing happened from wishing, or cheating, or relying on luck.

Naw.  I blundered my way into the Feast of Life.  Utterly fucked things up along the ride… but kept learning from mistakes, kept cleaning up my messes and fixing what I broke when I could, kept trying and growing and staying true to the goals that resonated with me.  That’s all I had going for my sorry ass.

We’re all pathetically flawed.  All of us, from James Bond on down through your neighbor who just bought the new Jag (and won’t stop gloating about the deal he got).

Nobody gets out of here unscathed.  You can’t live without making mistakes and stepping on toes.

And yes, sometimes you will get too big for your britches, when you’re going for the gusto.  When it happens, buy new ones.

Stay frosty (and true to yourself),

John

P.S. My recent reads include the autobiographies of Keith Richards and Christopher Hitchens.  Keith’s may be the best-written of all-time — he’s a brilliant storyteller, used a writer who knew him for decades to help collect his thoughts coherently… and he is tough on himself.  Hitch bares all, but can be a bit long-winded.

The key to biographies is NOT to settle old scores, or try to spin your existence so your legacy looks better.  Screw that nonsense.

The key is to spill the beans, relentlessly.  Lift up your mask, raise the curtain on your demons, cop to your trespasses.  And share the juicy details. The story is not the broad overview, but the detail.  You lived it, dude.  I wasn’t there.

What happened?

P.P.S. What biographies or autobiographies have you liked?

And let us know, in the comment section here, how you’ve handled envy (good or bad) in your life.  Along with the realization that your fellow passengers on this whirling planet are one scary-ass species…

VERY Special P.P.P.S. While not exactly an autobiography, my latest book “The Entrepreneur’s Guide To Getting Your Shit Together” reveals a ton of behind-the-scenes adventures and insider advice aimed straight at the tender beating heart of the struggling entrepreneur.

Get your copy now, either as an ebook or in paperback. For a few measly bucks, you’ll be ushered into a front-row seat to see how I stumbled upon the amazing result-getting lessons of great marketing…

… and I guarantee you’ll laugh your ass off along the way.

Get it here: “The Entrepreneur’s Guide To Getting Your Shit Together“.

 

Publishers Freak-Out As Freaks Move In

Typewriter and gun

Thursday, 12:40pm
Reno, NV
I write because I cannot NOT write.” (Charlotte Bronte)

Howdy…

I want to cover three important things today.

Important Thing #1: Very exciting news this morning: My first Kindle ebook (“The Entrepreneur’s Guide To Getting Your Shit Together”) elbowed its way into best-seller territory on Amazon in less than half a day. It’s #4 on the “entrepreneur” books-for-sale chart, with a bullet, and surging on the “business” charts (in the top 35).

This is like watching your latest album climb the Billboard rankings. I labored over the book (with superb editing help from our pal David “Flashman” Raybould) for many months, whipping it into shape and waiting for the right moment to dive into the wonderful new world of self-publishing that has just hit the Big Turning Point.

Now, it’s up to the reading public to decide if it’s worthwhile or not. A little scary, a little thrilling, a lot of fun for a writer who has craved being in control of publishing my own stuff, in my own damn way, for most of my life.

And, as satisfying as it is to read the great buzz-comments on the Amazon page (and in social media) for this new tome… it’s even more energizing to have finally busted my cherry in digital publishing. This first book took a while to finish and get launched. The next one will follow blazingly quick, and there are even more in the hopper.

If you are so inclined, you can check out a free preview of the book (or even, gasp, buy it) here.

Leave a comment, too. And hit the “share” button on the page. The tome is getting rave reviews, which makes sense since it’s a lovingly-revised compilation of my best Rant newsletters (which I mailed to subscribers for 6 amazing years). This is time-tested stuff, the best “here’s what Carlton’s been teaching all these years” resource possible.

Hope you enjoy it, if you buy it. Hope you stay awake all night thinking about it if you don’t buy it, and feel compelled to buy it first thing in the morning. Cuz it’s damn cheap as a digital book, and you really SHOULD own it. (And yes, we’ll be offering a paperback version down the road, but this digital version is what you need right now.)

Important Thing #2: I now know much about self-publishing ebooks that was a mystery to me before.

For example… Continue Reading

Bamboozled By Babble, redux

P1

Tuesday, 2:47pm
Reno, NV
Don’t let me be misunderstood.” (The Animals, #15 on Billboard, 1965)

Howdy…

I’ve resurrected another gem from the archives… just because it’s so freakin’ good. Many of the lessons I try to deliver in this blog need to be delivered over and over (the only guaranteed way to finally learn anything in life), and once I nail it, there’s no sense rewriting it.

The clarity I try to achieve below is a solid step toward leading a more examined life… which all great marketers strive to do. There are stages to this if you’ve hit adulthood and continue to labor under false assumptions and bad belief systems. The worst is thinking that what you believe must be true, because you’ve believed it for so long.

This kind of circular cognitive dissonance can hold you up for decades (or even forever)… because our very human minds are hard-wired to listen to our intuition, no matter how often it’s proven wrong or screws up our lives.

We’re stubborn beasts. As a civilian, you just go enjoy your bad self with your silly notions and absurd assumptions. I’d prefer that you not vote, but it’s a free country.

However, as a marketer who desires wealth and recognition and lasting success… you cannot rely on the flawed default settings in your brain. If you haven’t been constantly giving yourself vicious Reality Checks over your career, you’re risking being stuck in a non-productive zone where competitors will fly past you, and customers flee.

I, personally, am very hard on myself. Very, very hard.

My transformation into a real professional meant climbing out of a slacker lifestyle where I got away with laziness, unreliability, and a self-destructive refusal to change… Continue Reading

Top 10 Secrets To Make 2013 The Best Freakin’ Year Of Your Life (all of which you’re either ignoring or screwing up)

Saturday, 3:44pm
Reno, NV
“I’ll have what she’s having…” (When Harry Met Sally)

Howdy…

I figured I’d kick off the new marketing season here in a ball of fire, and just lay some Reality Checks out for you. Here goes:

Your First Big Reality Check: If you tried, really really hard, and weren’t successful last year…

… it was probably mostly your own damn fault.

Yeah, sure, the economy sucked, politicians were mean, your prospects are all screamin’ idiots, and God had it out for you. All totally excellent excuses for having a crummy bottom line again.

It’s not your fault. It can’t be your fault.  That’s… that’s just…

… that’s just completely unacceptable that it even might be your fault.

And, hey, maybe you did piss off the universe, and spooky forces beyond your control mucked things up so you had a bad year.

I believe you. I really do.

However…

After you’ve been around the block a few times in life, you start to notice some very interesting things about success.

And the big realization, I’d have to say, is that the idea that success is somehow magically bestowed on people in a spontaneous burst of luck and being in the right place/right time…

… is just bullshit.

It is. It’s total bullshit. Hollywood likes to pretend it’s a real plot point. And folks clueless about how the world works — who spend their lives outside looking in — use this myth as a comforting excuse for their own lack of goal attainment.

Once you’ve spent even a little time with successful dudes and dudettes, you notice something startling: They all have well-defined goals, and they focus on nailing them like terriers going after a squirrel.

They are not stopped by lack of skill, or lack of time, or lack of connections in the right places.

They are not stopped by ADHD (which a LOT of the entrepreneurs I know are saddled with, btw)… or feelings of inferiority (many of the best are entirely motivated by “I’ll show you” revenge fuel)… or lack of education (drop-outs galore).

And they are not stopped by the main reason most wannabe entrepreneurs never get past that “deer in the headlights” pose: Not knowing what to do next.

Every single excuse ever floated by anyone in the history of mankind…Continue Reading

How To Be A Sap, Redux

Wednesday, 10:36pm
Reno, NV
To the moon, Alice!” (Ralph Kramden)

Howdy…

I’m recycling a post from a little while back, because it’s on a subject that can never be discussed too many times…

… especially when it’s important that you establish a real, visceral connection with people to make your business work.

In fact, what I’m bring up here is much more critical to creating effective advertising than many of the obvious things people tend to focus on (like “long copy versus shot copy”, or how to test offers).

Listen: If you understand how to use the powerful tool explained below…

… you can screw up almost every other part of creating your ad (or video, or website, or email, or whatever you’re using to get your story across)… and still crush it with results.

So ignore the details in this dusty post (like references to “Six Feet Under”, that great HBO series now long-gone)…

… and know that the insight revealed here will forever be one of the most influential you’ll ever use in marketing.

In fact, it’s just becoming more and MORE important as social media and info-overwhelm continues to nudge everyone toward ADHD-Land, where attention spans are pathetic and fundamental human emotions like empathy wither.

Here’s the post (with a few edits and some added stuff):

Jeez Louise. Did you catch Sunday’s episode of “Six Feet Under” on HBO, with the jarring funeral scenes?

It was… shattering.

I was jarred back to every funeral I’d ever attended, and had emotions wrung out of me I’d long forgotten about.

Screw reality TV. The truly well-written fictional shows (most of them on HBO) can still rattle your cage like classic literature.

That episode was quality emotional-wringing.

Got me thinking, too. About empathy. And writing.

I’ve known people who seem to have shut down their empathy gears… and it becomes evident when they lose the ability to get outside of themselves and see the world from other people’s viewpoint.  Movies require you to emotionally connect with the characters…

… and I recall uncles who fell asleep during the pea-soup-spewing scenes in “The Exorcist”…

… friends who laughed all through “Jaws”…

… and (in a real-world example) even an acquaintance who wondered what the big deal was when a colleague freaked out over a cherished cat’s sudden demise.

I also first saw “Saving Private Ryan” with a friend who was still a little shaky over his years in Vietnam during the war. He’d asked me to see it with him for moral support… and while he didn’t seem to have a tough time watching the movie, I kept an eye on him anyway, not sure what sort of poison might be brewing back up.

Those three films — and my experience with pets and people dying and careers ending and relationships imploding — were all emotionally jarring on various levels. And they were executed by master craftsmen, using scripts written by writers who knew where the tender spots were in most audiences.

I always feel a little estranged from people who either are — or claim to be — removed from emotional reactions.

In real life, we mostly experience things from inside our heads or along the contours of our immediate senses. It’s a claustrophobic point-of-view even the best Hollywood-quality cameras can’t yet mimic. In real life, everything happens just outside (or just within) our personal space, moment by moment, with no editing and no replay button.

When you personally feel emotional trauma, it’s a shock-inducing trial by fire that consumes you.

However, watching a TV show or a movie is a removed experience — pure voyeurism. You’re not there. It’s not happening to you. It shouldn’t have the same power as real life.

And yet… sometimes all the emotion of the real experience IS there, bubbling up from deep inside.

All the good writers I know are drenched with emotional self-knowledge and empathy for the emotional experiences of others. We aren’t walking around sobbing hysterically… but we are easily overcome with the feeling of a situation.

Sometimes Continue Reading

The Envy Cure

Saturday, 3:17pm
Mendocino, CA
Under my thumb is a squirming dog who just had her day…” (Stones)

Howdy. I’m republishing this article from 2010, cuz it was one of the most-discussed and helpful posts I’ve written. And it’s on a subject most biz books not only ignore, but aggressively seek to dismiss. Yet, in my decades of consulting, I see it bubble up in nearly every entrepreneur I meet at some point.

So, enjoy another nugget from the archives. (And I hope you didn’t eat much — again — at Thanksgiving…):

Friend…

Do you suffer from the heartbreak of envy?

Are you jealous of friends and colleagues who attain success, while you continue to struggle?

Would you like to learn a simple cure for feeling inferior to others?

Well, then step right up…

Here’s the story: I grew up with the definite impression that ambition was a moral failing.  The operative phrase was “Don’t get too big for your britches”…

… which was a cold warning to anyone who dared attempt to rise above their (vaguely defined) place in life.

And one of the greatest joys was to gleefully watch the collapse and humbling of the High & Mighty.  I believe there’s some evolutionary fragment left in our systems that wants a solid check on keeping folks from leaving the pack.

Now, if you risk failing and succeed, that’s great.  We were there for ya the entire time, Bucko.  Rooted for ya.  Got yer back.

I think our innate need for leadership allows for a select few to “make it” without hostility.  And, as long as they provide whatever it is we need from them — protection, entertainment, intellectual stimulation, decisive action, look good in a tight sweater, whatever — they get a pass.

But we seem to have a ceiling of tolerance for others moving up the hierarchy too fast.  Whoa, there, buddy.  Where do you think you’re going?

And when the unworthy grab the brass ring, it can trigger a hormone dump that’ll keep you up all night.  Because, why did HE make it, when he’s clearly not the right dude towin.  This is totally fucking unfair, and makes ME look bad now.

The lucky creep.

I hope he screws up and gets what’s coming to him…Continue Reading

Mr. Fix-It

Wednesday, 12:53pm
Reno, NV
I’m busy 24 hours a day, I fix broken hearts, I know that I truly can…” (Del Shannon, “Handyman”)

Howdy.

Today, I want to share with y’all a simple pro-level tactic that just might change your career path forever… if, like most entrepreneurs out there, you’re laboring under a huge and common misunderstanding of how things work in the real world.

Here’s the problem: Most folks only see the surface of the culture, and seldom get to peek behind the curtain to see the infrastructure that supports everything.

Now, if you’re stumbling through life as a slacker or a follower… just bobbing to and fro like flotsam… then learning how stuff gets created isn’t important.

But entrepreneurs do not have that luxury. Once you take responsibility for the survival of a business, you better get hip to the Big Picture.

This means understanding the process of arriving at a finished product. Which requires rolling up your sleeves and getting dirty (or virtually dirty, in the digital world).

Here’s the quick tale of how I was introduced to this realization: Back in school, I was that doodling kid who just kept getting better at it… until one day the journalism teacher found one of the endless homemade comic books I was pumping out, and insisted I create a weekly cartoon for the high school newspaper.

Now, I loved the comics page in the local rag (the LA Times). The idea of drawing a comic strip of my own, however, was terrifying. I didn’t have a clue how they were actually made. Up to that point, I drew only in pencil, on big sheets of scrap paper, with no limits to sizing or length. Now, suddenly, I had to work in ink, inside a 3-inch by 4-column format.

And meet a deadline.

In retrospect, I should have just hit up the art teacher for tips on producing a cartoon in a publication. Or called up the local “real” newspaper and ask a production artist how it’s done.

But I had never had to research anything before. Like most American kids, I had spent my youth tearing things apart, not building them. I’d never asked anyone how something was done, ever. I just figured it all out for myself, in my own idiosyncratic way, thinking that’s how it had to happen. You “should” be able to figure everything out.

It’s a flaw in our brains.

Back then, the hard part of doing a weekly cartoon was coming up with jokes that fit into a four-panel format. But what consumed the most time was producing the final strip. I bought a double-aught nib in a wooden holder at the crafts store, plus a big bottle of India ink. And I drew veeeeeeery carefully…

… because I believed that published cartoons were drawn that way. You know, that Charles Schultz just sat down and inked out a Peanuts strip from left to right.

And if I made a mistake…Continue Reading

How To Critical Think, Redux

Saturday, 2:33pm
Reno, NV
When I look back on all the crap I learned in high school, it’s a wonder I can think at all…” (Paul Simon, “Kodachrome”)

Howdy.

As I was writing a new article to post here, I used a term I invented: “Critical Think”. It’s not all that original, as ground-breaking terms go… but the idea behind it is very important for anyone seeking to move up a level or two in their career (or in their quest for ultimate happiness).

So, I’ve dug up the post where I first explained Critical Think, and I’m dragging it back onto the dance floor.

Really, this is timeless stuff. Enjoy:

Howdy.

Someone recently asked me to offer a clue on how to nurture critical thinking.

It’s a fair question.  And while I’m no neuro-scientist, I talk about critical thinking a lot, because it’s the foundation of great writing, killer salesmanship, and engaging the world with your throttle wide open.

However, it’s not an easy subject to grasp if you’ve seldom taken your brain out for a spin around the Deep Thought Track (as most folks have not).

So let’s explore it a little bit here…

Critical Think Point #1: Yes, I know the headline on this article is a grammatical car wreck.  It should be “how to think critically”, or at least “how to critically think”.

But this botched phrasing is actually part of the lesson I’m sharing here.

Consider:  The vast majority of people sleep-walk through their lives and careers, never going beneath the surface of anything.  They process, at most, a small fraction of the information they see, hear or read about.

It’s pretty much GIGO.  Garbage in, garbage out.

So the first job of any good marketer is todeliver some level of brain-rattling wake-up call for the prospect.  To literally jolt them out of their semi-permanent reverie, and initiate a more conscious state of awareness.

Cuz you can’t expect a somnambulant zombie to be proactive about following through with your request for buying something.  Or opting in.  Or even just continuing to read.

Thus: Good ad writers make full use of the incongruous juxtaposition of compelling sales elements — or, for short, the “hook”.

Ideally, you want the induced “WTF?” reaction strong enough to unleash a splash of adrenaline, or even physically make ’em bolt up and take notice.  (As in, “That can’t be right! This violates my entire sense of what’s real!”)

HoweverContinue Reading


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