Category Archives: seminars and workshops

Congratulations… Now, Stop Being A Wuss.

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Monday, 7:55pm
Reno, NV
But it’s all right… in fact it’s a gas…” (The Stones, “Jumpin’ Jack Flash“)

Howdy…

It’s time for another orgy of graduation rites across the land…

… and, in honor of it all, I am re-posting my now globally-notorious big damn rant on the subject. This was one of the more popular posts I’ve ever written, so it deserves an annual rediscovery.

So, without further ado… here’s the annual redux of that post:

Ahem.

Nobody’s ever asked me to give the commencement speech for a graduating class.

That’s probably a good thing. I’m pretty pissed off at the education system these days, and I might cause a small riot with the rant I’d surely deliver.

See, I have a university “education”. A BA in psychology. (The BA stands for, I believe, “bullshit amassed”.) I earned it several decades ago…

… and while I had a good time in college (height of the sex revolution, you know, with a soundtrack that is now called “classic rock”), made some lifelong friends, and got a good look at higher learning from the inside…

… that degree provided zilch preparation for the real world. Didn’t beef me up for any job, didn’t give me insight to how things worked, didn’t do squat for me as an adult.

I waltzed off-campus and straight into the teeth of the worst recession since the Great Depression (offering us Nixon’s wage-freeze, record unemployment, an oil embargo, and near-total economic turmoil)…

… so, hey, I should have a little empathy for today’s grads, right?

Naw.

While today’s graduates are facing similar grim economic times, there’s been a significant change in the concept behind a college education. Somehow, over the years, a bizarre mantra has taken hold in kids minds:

“Get a degree, and it’s a ticket to the Good Life.”

A job is expected to be offered to you before the ink is dry on your diploma.

And it really, really matters WHICH school you get that diploma from.

You know what I say?

Bullshit. Okay, maybe if you go to Yale or Harvard, you can make the connections on Wall Street and in Washington to get your game on. Maybe. (More likely, those connections are already available, if you’re gonna get ‘em, through family bloodlines… and the Ivy’s are just playing up their famous track records in a classic sleight-of-hand.)

Put aside the advancement opportunities offered to spawn of the oligarchy, though… Continue Reading

Bamboozled By Babble, redux

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Tuesday, 2:47pm
Reno, NV
Don’t let me be misunderstood.” (The Animals, #15 on Billboard, 1965)

Howdy…

I’ve resurrected another gem from the archives… just because it’s so freakin’ good. Many of the lessons I try to deliver in this blog need to be delivered over and over (the only guaranteed way to finally learn anything in life), and once I nail it, there’s no sense rewriting it.

The clarity I try to achieve below is a solid step toward leading a more examined life… which all great marketers strive to do. There are stages to this if you’ve hit adulthood and continue to labor under false assumptions and bad belief systems. The worst is thinking that what you believe must be true, because you’ve believed it for so long.

This kind of circular cognitive dissonance can hold you up for decades (or even forever)… because our very human minds are hard-wired to listen to our intuition, no matter how often it’s proven wrong or screws up our lives.

We’re stubborn beasts. As a civilian, you just go enjoy your bad self with your silly notions and absurd assumptions. I’d prefer that you not vote, but it’s a free country.

However, as a marketer who desires wealth and recognition and lasting success… you cannot rely on the flawed default settings in your brain. If you haven’t been constantly giving yourself vicious Reality Checks over your career, you’re risking being stuck in a non-productive zone where competitors will fly past you, and customers flee.

I, personally, am very hard on myself. Very, very hard.

My transformation into a real professional meant climbing out of a slacker lifestyle where I got away with laziness, unreliability, and a self-destructive refusal to change… Continue Reading

Top 10 Secrets To Make 2011 Your Best Year Ever (All Of Which You’re Currently Ignoring Or Screwing Up)

Thursday, 4:51pm
Reno, NV
“I’ll have what she’s having…” (When Harry Met Sally)

Howdy…

I figured I’d end the year in a ball of fire, and just lay it out for you here.

If you tried, really really hard, and weren’t successful last year…

… it was probably mostly your own damn fault.

Yeah, sure, the economy sucked, politicians were mean, your prospects are all screamin’ idiots, and God had it out for you.  All totally excellent excuses for having a crummy bottom line again.

It’s not your fault.  It can’t be your fault.  That… that’s just…

… that’s just completely unacceptable that it might be your fault.

And, hey, maybe you did piss off the universe, and spooky forces beyond your control mucked things up so you had a bad year.

I believe you.  I really do.

However…

After you’ve been around the block a few times in life, you start to notice some very interesting things about success.

And the big realization, I’d have to say, is that the idea that success is somehow magically bestowed on people in a spontaneous burst of luck and being in the right place/right time…

… is just bullshit.Continue Reading

Who Do You Trust?

Friday, 3:33 pm
Reno, NV
When the world is a monster, ’bout to swallow you whole…” (R.E.M., Can’t Get There From Here)

Howdy…

Quick post today (I promise).

It’s about a HUGE freakin’ disaster lurking behind many entrepreneurs right now…

… like a snarly ugly googly-eyed monster sneaking up on your ass with fangs bared and claws clutching.

Some of you, right now, can feel its hot fetid breath on your neck.

Boo!

You know what this beast is?

It’s the Great Unknown Future that most marketers are facing right now, as 2011 comes galloping around the corner.  And there are no fangs sharper, and no evil hunger more devouring than a recession-addled economy (licking its chops as it creeps up on you).

Now, here’s a free piece of advice from a grizzled veteran of 30 years in the biz world:  I’ve successfully navigated at least 3 huge (and at least 3 other less-huge but still extremely painful) recessions since I began my career as a marketing expert.

I’ve done it alone…

… and I’ve done with the help, mentoring, and insight of folks who had been down that road before.

And I gotta tell you:  It SUCKS to do it alone.

And having a little solid, experienced help watching your back can almost immediately transform your progress.

In my consulting practice, I see a lot of lonely cowboys wandering the marketing range, trying to figure everything out on the fly. They have no one to shuck and jive with… no one to bounce ideas off of (so they never get honest feedback)…Continue Reading

Who’s Watching Your Back?

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Thursday, 7:41pm
Reno, NV
Please allow me to introduce myself…” (Stones, Sympathy For The Devil)

Howdy…

This is one of those lessons that arrived accidentally…

… and I had to stop and ruminate about it for a while before it made sense.

I’m lucky I learned it early, too.

It’s provided me with a home base of sanity when the chaos has reached shuddering crescendos and it was hard to think straight (let alone make snap decisions when crisis loomed).

You may find it obvious.

That’s fine.  Just don’t go thinking it’s obvious to the rest of the mean ol’ world out there… cuz it ain’t.

Here’s the story: One of my first jobs working for Gary Halbert was to fly to Detroit… and interview a guy who’d just lost 750 pounds.

Yeah, you read that right.Continue Reading

Love Stinks

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Monday, 2:33pm
San Diego, CA
“If you see my little red rooster, please send him home…” (Howling Wolf, master of innuendo)

Howdy…

I’m actually starting this blog in longhand, sitting in the Southwest terminal in San Diego…

… finally dragging my exhausted butt homeward after logging a full week here putting on the now-fabled Action Seminar.

It was a spectacular success, if you’re keeping score.

We directly challenged every seminar model out there… and delivered two frighteningly-on-target days of specific advice, techniques and life-transforming revelations.

Both the roomful of attendees, and the small army of Big Dog experts we assembled, loved the experience.  If you’re following the social media threads of folks like James “Schrak” Schramko, Mary Ellen Tribby, Big Jason Henderson, the Halbert boys, Harlan Kilstein, Brian Johnson, Kevin Rogers, Lorrie Morgan-Ferrero, and the other stellar names who participated…

… then you’re already hip to how the event went.

Excellent buzz.

Shame on you for missing it.

Anyway…

I haven’t got a lot of time here, so I need to focus on what I wanted to share with you here in this post.

There was a ton of practical info for everyone’s “To Do List” at the seminar…

… but there was also a very intriguing element of spirituality, too.

I wasn’t planning to go down that road.

However… Continue Reading

Are You Freakin' Kidding Me?

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Tuesday, 9:18pm
Reno, NV
He who refuses to embrace a unique opportunity loses the prize as surely as if he had failed.” (William James, the Godfather of modern psychology)

Okay, let me get this straight…

You are seriously going to ignore one of the most amazing opportunities of your life…

… because…

… well, I can’t even begin to fathom what your “because” reason might be.

I’m sure it makes some sort of sense to you… but it’s probably an illusion.

I understand the weird, twisted way humans look at opportunity… because I nearly allowed the Big One to get away from me.

Like most folks, I sorta resented opportunities.  They never appeared at convenient times, it was seldom clear what was involved, and there was always some change required if I wanted to pursue it.

I had learned — as most people do — that if I just looked the other way, that pesky opportunity would vanish…Continue Reading

How To Murder Your Business In 2010

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Wednesday, 4:48pm
Reno, NV
Shake the hand, that shook the hand, of PT Barnum and Charlie Chan” (The Grateful Dead, “US Blues”)

Howdy…

You know what the first thing many entrepreneurs and small biz owners do on January 1st (right after gagging down Excedrin with a warm dollop of “Hair o’ the dog”)?

They despair.

You know why?

It’s because… for all the “promise” a new year holds…

… for most folks in business, the months ahead are just shadows in a dark fog.

When times are good, maybe — maybe – you can stumble over some tasty opportunities as you wander.

When times are bad… you know, like our current recession-shackled economy… that fog of uncertainty gets thick enough to choke you.

Would you like to know what the UNCOMMON entrepreneurs and small biz owners do when looking ahead to 2010?

They smile.  They yawn at the recession.  And they feel damn good about their nice, clear, unobstructed view of the coming months.

No fog.  No murderous pitfalls hidden in the shadows.

They are uncommon, because they are PREPARED.

They have an action plan… and they know how to implement it.

You wanna commit business suicide?  Stumble into the coming year without a clue how you’re going to grow or get better results.

You wanna join the Feast, where the Smart Few are enjoying floods of traffic, maxed-out conversions, and the kind of almost-ridiculously-abundant free time (like a vacation every month) that “most” biz owners can only dream about?

Then get hip to the amazing magic of putting together a simple action plan.

And make sure it’s a plan you can easily (and even joyously) implement right away.

I’d like to help you, if you think getting some honest, hard-core, proven mentoring can get you off your duff… and into your seat at the Feast.

Here’s what’s up: There has always been a stark contrast between those who plan, and those who don’t even know how to plan.

For nearly 30 years now, as a high-paid consultant, I’ve been helping entrepreneurs and biz owners figure out the critical first steps to take to get moving in a new, profitable, easier (and more fun) direction.

Having even a simple plan (with just a few steps to take) will change your life forever.

But only if you are confident (and know the easy tricks) of putting this simple plan into action.

I know how to do this.  And I hang out with masters of simple-but-insanely-lucrative planning.

So…

… I’m holding a live workshop-seminar in San Diego the last weekend of January…

… where you can come and get direct help putting your own killer action plan together.

Plus learn the tricks to implementation.  The key to making your plan a reality.

We’re gonna fill you up with proven, easy step-by-step actions to take immediately… to:

  • Blow away all constraints on flooding your biz with fresh, super-qualified traffic…
  • Put yourself in the “go to guy” spot in your market, with all the influence and swag that gets heaped on honest authority figures…
  • Maximize your ability to convert leads into happy sales…
  • And finally learn the “lazy man’s way” to put your productivity in high gear.

Best part: The powerful simplicity of this kind of planning…

… means that veteran business owners will immediately benefit, as well as raw rookies.

Most people absolutely suck at planning.

And if you insist on trying to do it yourself, without expert help…

… you’re headed down a rabbit hole that can trap you, confuse you, and murder your business while you’re fighting self-created emergencies.

The top marketers (including any competition now cleaning your clock) ALL know how to map out a simple action plan… and put it in motion.

Even the best plan in the universe is worthless, if it never gets implemented.

This, by the way, is the problem with most seminars: You get a mountain of ideas dumped on you, with no hint of how to execute any of them.

The advanced stuff (which you shouldn’t be touching yet) gets all jumbled up with soon-to-be-obsolete stuff, which buries the easy stuff…

… and you’re left with zero “real” plans.

Just a lot of notes and wishes and dreams again.

Well, screw that.

We’re even calling this unique event “The Action Seminar“.

And it is populated with the best teachers and planning wizards I know.  Including…

Mike Koenigs, the uber-talented genius behind “Traffic Geyser”… who specializes in getting the most stubbornly-resistant people to quickly (actually immediately) use his simple-yet-awesomely-effective video secrets to carpet bomb the Web with a killer sales message.  (The cheapest camera you can find will do the trick, too.)

James “Schrakmo” Schramko… the brilliant Aussie who came out of nowhere last year (knowing squat about the Web), to dominate search engine rankings and generally crush all competitors in any market he chose to conquer.

He understands what it’s like to be a rookie looking for a clue… and he has made a huge name for himself helping entrepreneurs zoom to dominance with minimal skills and very little investment.

The simple plans that are easy to master, and simple to implement, is the way to get rich and happy as fast as possible.

Oh, and check this out: Teran Dale (my personal favorite PPC advisor) has the inside track on Google.  He’s managed as much as $1 million dollars a day in pay-per-click advertising in huge, super-competitive niches.

The kicker: The competition in these niches are paying $7 – $12 dollars per click… while Teran’s clients are only paying $0.21 cents.

If you suspect that everything you believe about PPC is dead wrong… you’re right.

Teran will be working directly with select folks at this seminar, while we watch and learn.  And he’s gonna be sharing ALL the good stuff… brought down to doable, simple and easy steps.  (You’re invited to join the pool of attendees we’ll choose Teran’s subjects from.)

Oh, yeah.

This is just a small taste of the Feast you’re about to share in.

We’ve also got the globally-respected Les Brown (to get your head straight about planning for success)… Melanie Benson Strick (to help you finally get off your butt and start being massively productive) (with more time off)…

… my hilarious (but deadly serious about profits) colleagues Travis Miller and Jimmy Vee will show you how to become a social media MONSTER (even if you can’t yet spell “blog”)…

… and I’ll be joined by copywriting legends Harlan Kilstein (still the only guy around who can show you how to hypnotize readers into following you anywhere) and Lorrie Morgan-Ferrero (of “She Factor” fame — and remember, the ladies still control 90% of the money out there, guys).

Plus: The entire faculty of the Simple Writing System mentoring program will be there, for you to corner and suck every shred of sales-boosting secret out of their super-talented brains.

Let’s drop names:  Kevin Rogers (my head writer for The Stable O’ Copywriters)… “Million Dollar” Mike Morgan (a top freelancer with tremendous chops)… Tony Flores (head writer for The Arbitrage Conspiracy)… Scott Haines (a killer writer and old pal of mine and Gary Halbert’s)… Jimbo Curley (the star writer who replaces me at OHP Golf)… Tina Lorenz (easily the hottest copywriter in the “launch” game right now)… and two “under the radar” (for now) writers I’ve personally hired to write for me: Robert Gibson and Mark Landstrom.

Special guest stars include “A List” copywriter David Deutsch (who recently had 6 million-dollar controls for Boardroom, Inc)… Gary Halbert’s sons Bond and Kevin (who I’ve been working closely with while they restructure Gary’s legacy)… and some Mystery Guests who should blow your mind.

There’s just one catch:

This event is coming up soon… and there are VERY limited spots open.

To get the details, just check out this info-site:

www.marketingrebel.com/action-seminar

There’s quite a bit more to the fun and seriously-lucrative stuff you’ll encounter at this rare, totally unique event.

And… I am personally making sure that you get at least 12 action-steps, customized to your situation, that are simple enough for you to implement as soon as you get home (or back to your room).

If you can handle more, you’ll get more.

But the main thing is this: This ain’t a “talk at you” event.

It’s interactive… and it’s all about helping you put together a freakin’ PLAN to go out and put into action NOW.

So you can get back to your office and start demolishing your evil competitors and dominating your market.

While earning more, and having more time off, and generally being happier and staring down the economy and every obstacle in your life…

… and winning.

Oh, this is gonna be good.

For the few who get their act together and score a spot, that is.

For the rest… well, good luck out there in the fog.

Seriously — go check out the info-site now.  (You’re gonna faint when you see how CHEAP it is, too):

www.marketingrebel.com/action-seminar/

Stay frosty,

John

P.S. Just in case it wasn’t made crystal clear:  No prior experience or skills or hidden “insider” advantages are necessary to make ANY of this stuff work like crazy for you.

Just hurry, okay? It’s coming up fast, and won’t be repeated.


All testimonials and case studies within this website are, to the best of our ability to determine, true and accurate. They were provided willingly, without any compensation offered in return.

These testimonials and case studies do not represent typical or average results. Most customers do not contact me or offer share to their results, nor are they required or expected to. Therefore, I have no way to determine what typical or average results might have been.

Many people do not implement anything I teach them. I can't make anyone follow my advice, and I obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped some of the folks you read about and hear from here achieve.

The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort, and motivation to work and follow recommendations. There is no guarantee you will duplicate results stated here. You recognize any business endeavor has inherent risk for loss of capital.

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