“Out of 9 lives, I’ve lived 7…” (The Band, “The Shape I’m In”)
I almost called this post “Web 2.oh no!”
And I know I’m just gonna scratch the surface here…
… but a few rules need to be laid down by somebody concerning this “Brave New World of No Freakin’ Privacy Left At All”.
Now, I’ve never noticed much “common sense” actually being very common among my fellow humans…
… but Jeez Louise, the arrival of social media and smart phone cameras has turned us all into ethically-challenged TMZ-level paparazzi. No sense of right or wrong, no sense of crossing a line or going too far.
And people are gonna get hurt.
Do we need a collective and not-very-subtle whack upside the head here? Metaphorically speaking, that is.
Slap Some Sense Into You Rule #1: Just because you have a camera and recording capabilities on your smart phone, doesn’t mean you have a license to USE it.
Yes, the rest of the world is hurtling toward a Zuckerberg-envisioned future where “privacy” will be a quaint notion that strangely only irritates geezers… sort of like how we now view petticoats, doo wop and basic manners.
However, I would caution privacy-anarchists that this “nothing you do is a secret to us” mindset is how Stalinist Russia maintained control over citizens (see also “1984”, by George Orwell).
Now, what you do in your own sordid life is up to you, of course. Including allowing basic privacy rights to be dismantled and shed.
However, as a professional, you’ve got to recognize boundaries. Because there’s a lot at stake here.Continue reading
“…and I’m doing this, and I’m signing that…” Mick Jagger, “Satisfaction”
I’m gonna be flat-out honest with you: I’m freaking exhausted.
The “17 Points” workshop is in the can, but it took a piece out of us to pull off. Three entire days, morning to evening, locked in mortal combat with Truth, Insight, and The Path To Riches & Spiritual Fulfillment.
Man, it was fun.
But grueling. In that “everything got revealed (and then some)” way.
I’ll be sharing more of what exactly was shared at this one-of-a-kind event later… but for now, I just want to gloat a bit.
I mean… NO ONE else puts on events like this. I honestly believe hosting one of these marathon teaching workshops would kill your average guru. Even the ones half my age. Just curl ’em up and leave a singed hulk trailing wisps of bacon smoke.
You really shoulda been there, you know.
Oh, wait… you were invited. But you missed out on your spot by not gaming the auction, didn’t you.
Ah, well. I’d say “next time”, but without an act of God (like the video spontaneously combusting), there won’t BE a next time. My entire career was metaphorically aimed at this one single in-depth workshop… and I pushed myself as hard as I’ve ever pushed.
And I ain’t never giving it again.
It was just too exhausting.
Have you ever stood on your feet for three solid days, keeping your mind completely engaged, in fever-pitch mode… working without a net, in front of appropriately-greedy people who have paid big bucks for the opportunity to suck every scrap of wisdom from your skull?
I can’t say I recommend it.
Other folks put on big damn seminars with a mob in the audience, and as impressive a line-up of speakers as they can bribe or cajole into showing up. The actual host is onstage for only a short amount of time. He’s more of a ring-leader and MC.
I like that model fine. It’s a good way to present a lot of stuff to a lot of people.
But my DNA just won’t allow me to host that kind of event.
I cut my teeth, long ago, with Halbert, doing intimate and shockingly-interactive seminars with relatively small groups of people… most of whom were highly skeptical of the whole scene. We had no script, no “battle plan” for how to proceed, no clear idea of what was gonna happen from hour to hour… and it was just us on the stage, with little or no backup.
And we liked it that way.
It was theater-meets-the-barroom-brawl time. We took each attendee through their paces, and kept the entire event utterly and completely focused on real-world solutions to the actual marketing problems they brought to us.
No theory. No bullshit academics. No clever speeches. And no pitching.
Just raw, nasty, front-trenches marketing hard work.
Once you get a taste for that kind of impromptu action, “regular” seminars full of talking heads seem boring and nowhere near dangerous enough.
My seminars are always small, always unpredictable, always pumping adrenaline and endorphines… because the live, unrehearsed, uncensored interaction of host-and-attendee IS dangerous and exciting.
Hey — the action kept me going for three packed days.
Kept the attendees on their toes, too.
It was a raging success, by all metrics.
But I’m never, ever, doing it again.
Still, I’m sitting here laughing out loud, remembering some of the stories we pulled from the extended weekend. It was great having my long-time buds David Deutsch and Garf (David Garfinkel) as wingmen, watching my back from the audience. The hotel was perfectly placed between Chinatown and North Beach (where Kerouac and The Dead hung out) — fabulous food, ambience up the yin-yang (literally, if you went into Chinatown), all the energy that comes from hanging out in the nerve-center of a bitchin’ city like San Francisco.
Plus, witnessing Deutsch attempt to murder Garf with an IED of olive oil and glass was just priceless. Later, we all made up and toured Carol Doda’s old haunt for laughs, along with the new “Beat Museum” (Ginsberg’s typewriter!).
Ever had a Chinese foot massage in a room filled with top Web marketers, all half-drunk and giggling?
I’m truly sorry you missed this event, I really am.
We may have a few video snippets to share with you, soon. But we will not be releasing the DVDs of the event (like we have for the other seminars/sweatshops I’ve held).
Naw. This one was too special. For now, the hot stuff is staying in the vault.
And I’m gonna bask in the warmth of having pulled it off for a little while here.
A little creative gloating. There hasn’t been anything in any of the other marketing events you’ve heard of… that is even remotely close to what was shared in this workshop.
I wish you coulda been there.
PS: Just a note to the curious here — the schedule for the much-desired “Launching Pad” coaching option (what we call around the office “Be John’s New Best Friend For A Month”) is starting to look like the 405 during the morning commute. In other words: Packed.
Over the past months, while we’ve been on the road (to Kern’s “Mass Control” event, Eben’s “Altitude” spectacular, Schefren’s Orlando seminar, and everywhere else we’ve been traipsing around) people have aggressively cornered Stan or me and grilled us on the availability of this super-intense consulting opportunity.
If even a fraction of those folks follow up, we’ll be booked solid soon. It’s first-come, first-served, though… so, while there are spots on the schedule, you have a shot.
Check it out at http://www.carltoncoaching.com.
Bring out the champagne…
You either hate… or love video.
Doesn’t seem to much of the old “in between” on this.
And I think I can clear up some misconceptions about it here in this post.
First, however…Continue reading
Sunday, 12:04 am
Do you like gruesome, everybody-dies horror stories set in the near future?
Cuz we all may be living through a real one in about… oh, less than two years.
This happy news comes out of a wire service story launched by PC World publications yesterday afternoon.
Consider: A fresh study just released by an organization called the Nemertes Research Group — a self-described “independent analysis firm” — says the sky could very well be falling on our heads very soon now.
The virtual sky, that is. Specifically: The World Wide Web is about to blow its circuits as the new wave of video content overloads capacity.
They’re calling it an “exaflood”, because video really is the main culprit. (An exabyte is 1.1 billion gigabytes, higher than I can count. And apparently we’re flirting with disaster because of the dramatic increase in the size of data being shared, viewed, created, and stolen.)
I can see the final straw now, announced in banner headlines on the last of the real paper newspapers (because Web brown-outs have left everybody with blank screens across the land): “Ten-Millionth Viewing of Dancing Blonde Yeti Being Run Over By Speeding School Bus Video Shuts Down Web!” (Okay, I made that up.) (But you just know that — if a cyber-armeggedon does happen — it will be from some silly, non-essential piece of streaming video that goes apeshit viral.) (Though, I’d watch a dancing Yeti get run over any day…)
The key to avoiding such an ignoble fate: About $137-billion in infrastructure upgrades.
Or approximately what Bill Gates normally carries in his wallet.
And, man, I sincerely hope Bill and his buds (including Jobs, The Other People Who Own Silicon Valley, and the evil Google trolls) do pop for the upgrades, so I can continue my dreamy cyber existence without burps or other inconvenience.
But here’s why I’m just a tad suspicious of this news: First, I’ve been hearing about the imminent collapse of the Web for years now.
And for excellent reasons, too. (Excellent reasons.) The billions-deep parade of new-to-the-Web Chinese logging on every hour (with their cheap communist computers)… the crumbling 30-year-old analog gateways of the original Internet, still supporting the entire slap-dash network like an exhausted Atlas, sagging dangerously under the weight… pissed-off anarchist hackers from Eastern Europe eager to bring the entire world to its knees… and on and on.
Yet, we keep passing up the deadlines for disaster without, um, any disaster.
Second: There’s a very interesting tidbit of info in this new study… which admits that the current fiber and routing resources actually support “virtually any conceivable user demand…”
However, the authors warn, all this new-fangled video, music file-sharing, and other “content” crap we’re flooding the joint with is gonna blow the circuits. Very soon now!
Not the Chinese hordes logging on. Not the absinthe-swilling nihilist hackers. Not the inherent weaknesses of the system.
It’s all this damned content.
Now, don’t get me wrong.
I’m all for the end of civilization and all that, as long as it’s like a good George Romero movie.
But I kinda resent being jacked around by Servants of The Man whose real agenda for scaring people like this… is their desire to control what we watch, what we read, and what we share.
The one guy quoted in this article is a dude named Bruce Mehlman from something called the Internet Innovation Alliance… who claims to have been warning of this imminent melt-down for ages.
Name sounded familiar… so I did a little digging.
Bruce is not a geek, as we understand technology lovers.
Rather, he’s a wonk-type-geekoid… a political animal who gave in to the Dark Side long, long ago.
In 2001, after trying to tell Cisco how to run its biz, Bruce oozed over to the Bush Administration… where he became assistant secretary for technology policy.
Now, I don’t care what your politics are. I believe that, in order for this nation to survive, we need both set of wingnuts doing their thang, so neither side takes over completely. (It’s a balanced view, in the way that allowing your nutso mother-in-law to move in with you balances out the unbridled fun you used to have as a couple. You can still have fun, but now you gotta be clever about it, like civilized adults.)
Anyway, I have far right friends, far left friends, and every other stripe of political beast represented in my address book of colleagues, buddies and resources. They are all sane in some ways, insane in other ways, and I learned long ago that nothing I say or do will sway them in the least, politically. So we peacefully co-exist.
But here is something I believe with all my heart: You simply cannot let agenda-driven political hacks be in charge of technology.
I’m sorry. You want a non-political group of dudes, ideally. Or at least someone who wasn’t in an administration that actively distrusts the Web. (I’m serious. Tom Delay, the former majority whip for the GOP House, has never let up on his insistence that people who do research on the “Internets” — as W. has famously called the Web many times — have committed some obvious weird blunder.) (Hey — google it, if you don’t believe me.)
Look. Vote how you like. I’m not writing a political blog here.
But seriously. Melman’s ultimate comment — after jumping on this uncertain study as proof of impending disaster — is that we first need to stop taxing Big Telecom. You know, so they can invest in infrastructure instead. (Major GOP talking point.)
I’ll let that point slide. Maybe there’s something to it, maybe not.
It’s the unspoken next point that is the kicker: We also need to immediately stop all this uncivilized file-sharing… or we’ll all die!
Especially video. And music sharing. And other should-be-illegal stuff those darn kids are doing.
I don’t yet know if this news release has gained traction in the “if it bleeds, it leads” mainstream press. I found it on the Washington Post’s website… so at the very least, it’s leaking into Beltway brains this very evening.
The doomsday scenario presented by the study seems to be fragrant with fairly easy, painless solutions… like pumping some money back into the infrastructure. And I kinda doubt that Big Web (I just made that up, to represent all the large corporations finally dragging their asses online in a big way) will sit by while this wonderful new way to reach customers shrivels and flickers because of Youtube enthusiasm. (I mean, Big Web just bought Youtube for a gazillion bucks.)
I’m just warning you.
If the story does gain traction, don’t swallow it whole.
There are people out there who are deeply frightened by the uncensored freedom of the Internets. Many of them are in powerful positions… and the entrepreneurial Wild West environment of the Web gives them ulcers.
They need to be watched carefully… cuz they would dearly love to clip the Web’s wings, so the big corporations could settle into their rightful place online, controlling and dominating everything. Without having to worry about all these “little guys” making waves.
Their dire tales of wolves gathering nearby need to be filtered through your Bullshit Detector. That’s all I’m saying.
Now, I’m gonna go enjoy some viral video…
P.S. Did you see this story anywhere else? Was it buried, or is it spreading? Heard references to it on any of the prez debates?
Lemme know what you’ve heard… and what you think.
And if you have inside info on this “collapse of the Web” thing — because you work in a secret dungeon in Silicon Valley or something — let me know THAT, too.