“…and I’m doing this, and I’m signing that…” Mick Jagger, “Satisfaction”
I’m gonna be flat-out honest with you: I’m freaking exhausted.
The “17 Points” workshop is in the can, but it took a piece out of us to pull off. Three entire days, morning to evening, locked in mortal combat with Truth, Insight, and The Path To Riches & Spiritual Fulfillment.
Man, it was fun.
But grueling. In that “everything got revealed (and then some)” way.
I’ll be sharing more of what exactly was shared at this one-of-a-kind event later… but for now, I just want to gloat a bit.
I mean… NO ONE else puts on events like this. I honestly believe hosting one of these marathon teaching workshops would kill your average guru. Even the ones half my age. Just curl ’em up and leave a singed hulk trailing wisps of bacon smoke.
You really shoulda been there, you know.
Oh, wait… you were invited. But you missed out on your spot by not gaming the auction, didn’t you.
Ah, well. I’d say “next time”, but without an act of God (like the video spontaneously combusting), there won’t BE a next time. My entire career was metaphorically aimed at this one single in-depth workshop… and I pushed myself as hard as I’ve ever pushed.
And I ain’t never giving it again.
It was just too exhausting.
Have you ever stood on your feet for three solid days, keeping your mind completely engaged, in fever-pitch mode… working without a net, in front of appropriately-greedy people who have paid big bucks for the opportunity to suck every scrap of wisdom from your skull?
I can’t say I recommend it.
Other folks put on big damn seminars with a mob in the audience, and as impressive a line-up of speakers as they can bribe or cajole into showing up. The actual host is onstage for only a short amount of time. He’s more of a ring-leader and MC.
I like that model fine. It’s a good way to present a lot of stuff to a lot of people.
But my DNA just won’t allow me to host that kind of event.
I cut my teeth, long ago, with Halbert, doing intimate and shockingly-interactive seminars with relatively small groups of people… most of whom were highly skeptical of the whole scene. We had no script, no “battle plan” for how to proceed, no clear idea of what was gonna happen from hour to hour… and it was just us on the stage, with little or no backup.
And we liked it that way.
It was theater-meets-the-barroom-brawl time. We took each attendee through their paces, and kept the entire event utterly and completely focused on real-world solutions to the actual marketing problems they brought to us.
No theory. No bullshit academics. No clever speeches. And no pitching.
Just raw, nasty, front-trenches marketing hard work.
Once you get a taste for that kind of impromptu action, “regular” seminars full of talking heads seem boring and nowhere near dangerous enough.
My seminars are always small, always unpredictable, always pumping adrenaline and endorphines… because the live, unrehearsed, uncensored interaction of host-and-attendee IS dangerous and exciting.
Hey — the action kept me going for three packed days.
Kept the attendees on their toes, too.
It was a raging success, by all metrics.
But I’m never, ever, doing it again.
Still, I’m sitting here laughing out loud, remembering some of the stories we pulled from the extended weekend. It was great having my long-time buds David Deutsch and Garf (David Garfinkel) as wingmen, watching my back from the audience. The hotel was perfectly placed between Chinatown and North Beach (where Kerouac and The Dead hung out) — fabulous food, ambience up the yin-yang (literally, if you went into Chinatown), all the energy that comes from hanging out in the nerve-center of a bitchin’ city like San Francisco.
Plus, witnessing Deutsch attempt to murder Garf with an IED of olive oil and glass was just priceless. Later, we all made up and toured Carol Doda’s old haunt for laughs, along with the new “Beat Museum” (Ginsberg’s typewriter!).
Ever had a Chinese foot massage in a room filled with top Web marketers, all half-drunk and giggling?
I’m truly sorry you missed this event, I really am.
We may have a few video snippets to share with you, soon. But we will not be releasing the DVDs of the event (like we have for the other seminars/sweatshops I’ve held).
Naw. This one was too special. For now, the hot stuff is staying in the vault.
And I’m gonna bask in the warmth of having pulled it off for a little while here.
A little creative gloating. There hasn’t been anything in any of the other marketing events you’ve heard of… that is even remotely close to what was shared in this workshop.
I wish you coulda been there.
PS: Just a note to the curious here — the schedule for the much-desired “Launching Pad” coaching option (what we call around the office “Be John’s New Best Friend For A Month”) is starting to look like the 405 during the morning commute. In other words: Packed.
Over the past months, while we’ve been on the road (to Kern’s “Mass Control” event, Eben’s “Altitude” spectacular, Schefren’s Orlando seminar, and everywhere else we’ve been traipsing around) people have aggressively cornered Stan or me and grilled us on the availability of this super-intense consulting opportunity.
If even a fraction of those folks follow up, we’ll be booked solid soon. It’s first-come, first-served, though… so, while there are spots on the schedule, you have a shot.
Check it out at http://www.carltoncoaching.com.
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Sounds really fun, John.
Got a little grin from the description.
Yeah, guess I’ll have to do my best in making big
as copywriter and then get to join the food massage
with you guys there someday.
Haha, alright. Keep going forward,
love the post – and want to write a HUUUUGE thank you for putting on the 17 points workshop. It was just like you say.
Thanks to your coaching I’ve come away very clear about how I can write natural but persuasive copy – overcoming a barrier that’s been blocking my website for (ahem) years! Even when the first full piece of copy I wrote disappeared in a computer glitch, I found myself shrugging my shoulders and thinking “OK – I can do that again – just follow the steps”.
It was well worth coming all the way from Hong Kong for. My pen was scribbling most of the time as John threw out suggestion after suggestion – I’ve got a list of five great ideas to implement and test out next week!
And anyone reading this … just pray that John releases some of the videos for sale some time …
thanks again John – thanks for the coaching – and God Bless!
Greetings John (and Stan),
Sounds like the event was a hoot. (and incredibly valuable)
And the gauntlet has been thrown down, the challenge set.
The copywriters in training universe collective has to come up with an action plan to make your DNA scream “John – release the DVD’s of that event.” 🙂