A Gathering Of Shaved Apes, Jostling For Dominance

Friday, 1:59pm
Reno, NV
“George, George, George of the jungle, friend to you and me…” (Best cartoon theme ever)


Regular civilians can get through life with all sorts of goofy notions about how things get done in the business world.

However, entrepreneurs have no such luxury.

For example: Nearly every biz transaction is an inherently hostile situation.

Behind the smiles and back-slapping and promises of “working for the common good” between, say, a freelancer and a client…

… the writer actually wants to do as little work as possible for the maximum possible money, while the client wants to bleed every ounce of productivity from the writer for the least outlay of cash.

I’ve had clients who became close personal friends.

Still, when it came time to set deadlines and write checks, we had completely opposite agendas, and never pretended otherwise.

It’s the same throughout life.

Sometimes it’s subtle, sometimes it blooms into full-on fisticuffs (or divorce, strategic bankruptcy, strikes, war, lawsuits, name-calling, etc).

You can’t ignore it, if you want to succeed as an entrepreneur.

There’s no reason to be afraid of it, either — I’ve even had fun with it during negotiations with clients, exposing our veiled teeth-baring for what it was: A couple of wannabe alpha’s pissing on our established territory, jostling for position.

At the highest levels, this “primal snarling dance” only works when deadlines are put in place and it’s crystal clear what is promised versus what is expected.

I wanted my client’s hand to shake while writing out the check to me…

… but I also knew the rest of my month was now locked up, as I went into full creative mode.

When the check cleared the bank, and I delivered the best work I could muster… while the market responded with jaw-dropping results… all was well.

But there are never any guarantees.

When you start playing in the upper atmosphere of the biz world, everything gets hairier — the money, the risks, the game-playing, the stakes, all of it.

But it’s still just a gathering of shaved apes, with one foot still in the jungle, angling for dominance.

Learn how to happily navigate the inherently hostile parts of doing biz, without taking it personally or botching it up with dumb-ass notions of playing “nice” or expecting your good deeds to magically bring rewards…

… and flavor it all with a professional’s attitude of doing your part to the best of your ability every time (while negotiating deals that allow for the other guy to screw up without taking you down with him)…

… and you’re on your way to bigger and better deals.

And enjoy the ride. That’s the real secret to a good life.

The machinations of the biz world only seem complex and mysterious until you’ve bloodied your nose a few times learning the rules.

You’ve poked your head around the corner of life, to peek at the entrepreneurial world hidden from most folks.

It’s different from regular life.

But you’ll figure it out, as long as you’re willing to take a few bruises along the way.

Just my two cents. Now go tear your niche a new azzhole…

Stay frosty,


P.S. Volume Two of “The Entrepreneur’s Guide To Getting Your Shit Together” is going through final revisions before publishing.

If you still don’t understand why this is such a big damn deal, perhaps you should grab a copy of Volume One now… and devour it immediately.

There’s a reason it’s one of the few biz books folks consistently describe as “the most important book” on their shelf…

Just enter your name and primary email address below and we'll send you the new report right away.

"11 Really Stupid Blunders You're Making With Your Biz & Career Right Now."

  • Paul Heiler says:

    Thanks John for the blog. I’ve had clients trying to lord over me showing disrepect for me and my work. I just quietly continue with the project, submit it, get paid and go merrily on my way. The client didn’t know the service I was working through asks for a client rating. I give them a 1 (very poor) out of 10 and warn other writers to not work for them. Unless you don’t mind insults.

    I love your advice. Keep it coming.

  • I’ve been a mostly nice freelancer, but am learning to stand my ground. Thanks for the reminder that how the client-freelancer relationship goes may sometimes have nothing to do with me.

  • Jerry Smales says:

    Funny, I started singing the George of the Jungle song to my son this morning while taking him to school. What a coincidence? I am now reading those words here. Thanks guys for sharing your thoughts and insights, and trying to help out others. Your works is very helpful to me, and I wish I would had found out about you 20 years ago. I often wonder how better of a salesman I would be if I learnt about copywriting sooner. I greatly appreciate your simple writing system. Please send me let me know if you have an affiliate program. Totally great stuff, and one day, I hope I can pass your knowledge to my son.

  • Rezbi says:

    After almost two decades in business I’ve found one thing to be true: too many times when someone seems legit, that’s who you avoid. They look legit because they’re accomplished con-artists. They took their time to perfect their lies to make them look like the truth.

    It’s the ones who snarl and bare their teeth who turn out to be the good guys. Because, you know where you stand with them.

  • >