The Simple Writing System

Wednesday, 12:29pm
Reno, NV
“Nothing good will ever happen in your biz until your copy gets written.” (Me.)


I’m just watching out for you here, in case you missed any of the news: We’ve made the at-home mentoring program in the Simple Writing System available again.

It’s been six months since we last allowed people in.

I’ve put another superstar faculty of teachers together… which includes top, respected professional writers like Harlan Kilstein, Lorrie Morgan-Ferrero, David Garfinkel, Mike Morgan, Kevin Rogers, and many others.

If you have yet to explore what this hand-holding, intensely interactive program offers…

… then, dude, you need to look into it now.

There are fascinating “case studies” up on the site:

Plus a ton of free goodies… like the video of my notorious presentation at Frank Kern’s last Mass Control seminar. I put the crowd through the paces of how to tell a great story. (This is a big damn exclusive, too — no one outside of Frank’s inner circles have ever seen this presentation before.)

More important, we’re about to accept folks into the interactive mentoring program in just a few days…

… so even if you’re just curious, you need to stay in the loop by opting in.

What’s the big deal?

There’s just zero other opportunity to get hands-on mentoring like this anywhere else in the world.

And it’s a freaking bargain, too. One of the main reasons entrepreneurs and biz owners flock to this program is that the FIRST time they write their own sales copy… and skip hiring a freelancer (even the cheapest one out there)…

… they’re ahead. Just on cost alone.

The piles of treasure that come from learning how to write a good sales message make this simple act of getting some mentoring the most lucrative thing you can ever do in your life.

There are 4 case studies on the Simple Writng System site.

One from a rookie who had struggled getting anything written at all for her online business.

Results of getting mentoring from my crew: Conversions have quadrupled.

And biz is so good, her husband just quit his “main” job and has joined her in the now-super-profitable biz.

Another case study reveals how a business owner got so instantly good at using copy to sell… that he’s now being begged by every colleague and other marketer he knows to write ads and webpages for them, too.

He’s probably gonna sell his business, and just go freelance with writing full time. Pays better, more time off, absolutely no lack of marketers desperate for his help.

Another fascinating case study: Frustrated marketer puts in 9 months with other “copy guru’s”, yet still can’t write to save his life after all that coaching.

Finally discovers the Simple Writing System. Immediate results: Triples conversions, which also triples profit, on his main site.

Then there’s the “Big Buck Challenge” case study, with Web rock star Tellman Knudsen.

He actually taunted me into giving the rookie writer working with him just a few of the steps in the Simple Writing System… with the idea that he would viciously test the new site for one week… and thus expose my system for the obvious failure.

He even picked one of the worst months in the US economy to do his testing.

Man, he was out to humiliate me.

Except the new site crushed the old one. Quadrupled results, bringing in over $100,000 unexpected bucks per month… which translates to over a million bucks in the coming year.

All from just a few tweaks, by his rookie writer, using a fraction of the Simple Writing System steps.

Look… I know people are skeptical as hell about all of this.

I rarely meet anyone these days who hasn’t been burned by some self-annointed copywriter teacher… who may have had a lot of success as a freelancer, but just cannot teach writing.

I’ve spent 20 years mastering the many different ways that people learn stuff. There’s no one-size-fits-all when it comes to mentoring… and I designed the Simple Writing System to work with anyone, in any situation, with (almost) any kind of peculiar learning requirements.

We’ve been helping rookies, frustrated professionals, folks for whom English is a second language, biz owners from all over the globe, even blind entrepreneurs.

We know how to teach this stuff. So it’s easy, and even fun to finally sit down and start slamming out everything you need written for your business to thrive.

There are no exceptions, really. (I suppose if you’re just the most stubborn person in the world, absolutely commited to never succeeding, you won’t do well in this program.)

We’ve really overdone it this time, too.

I wasn’t sure I could pull the faculty together again, even after the success of the last mentoring program, six months ago.

However, everyone eagerly re-enlisted. For at least one last go-round.

There’s more, but what’s critical right now is that you get over to the site and opt in, so you can get the free goodies:

The free stuff and the case study interviews will ONLY be available for a few more days…

… and then it all goes back into the vaults (where no one can access them).

So head over there right now, while you’re thinking about it.

We’re posting — and giving more goodies away — every day for the next couple of days.

In fact, I gotta get back in the saddle here — I’m recording a video comparing the before-and-after tweaks that gave a website a 300% goose in results, instantly.

You just gotta see this stuff. Every single tactic is something you can use in your own business (especially online).

It’s particularly nice to note that all the case studies (and all the stunning testimonials we’re getting) were done during this current recession.

The people who learn to make marketing work aren’t complaining about the economy — they’re just continuing to pile up the results.

Stay frosty,

John Carlton

P.S. Here’s a couple of testimonials from the Simple Writing System you might find intriguing:

“Bottom line: Profits have tripled… without changing even one other aspect of my marketing. All I’m doing differently is applying the lessons I learned in this mentoring program.

I’ve spent thousands on different products claiming to reveal how to make your sales page work… and I’ve had two well-known Internet marketing gurus coach me up to 9 months each… and yet I still struggled to write, and what I ground out wasn’t very effective.

Since going through the Simple Writing System, however, I can now knock out sales pages within a couple of hours… and they get results. I recouped my investment here in the first couple of weeks.” Andrew Rondeau, UK

“I made my biggest product sale ever because of one email where I used the formulas I learned in the SWS. It retailed at 25,000euro ($35,000 US), and that one email did the job that otherwise would have required multiple calls and a lot of back-and-forth.

Writing is so natural now, I can’t imagine that I ever didn’t know how to do it. Another thing: Before, spending all day writing copy was a nightmare, and I really didn’t understand what was needed. Yet the pro writers I paid a small fortune to for help couldn’t produce the hooks I learned in the SWS. Their stuff didn’t work.

So I learned John’s system out of pure necessity. And now that I’m so good at it, I’m considering selling the business and becoming a full-time freelance copywriter — I think I’d like the lifestyle.” Otto Tromm, Belgium

“Since graduating (from the Simple Writing System) my conversion has quadrupled. Last month I wrote everything for my first-ever launch, and brought in $12,000.

The 17-point check list never leaves my desk — the process works so well, it’s freaky. In fact, things have been going SO well that my husband quit his job and is joining on with me.

Taking this course is the best money I’ve spent in the 3 years since starting my business (and I’ve bought from all guru’s, too). Just getting critiques from John and the faculty was worth the price of the course itself. I now know exactly what to write to get people to open up wallets and gladly pay for my products and services.” Stacey Morgenstern, San Francisco, CA

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  • FYI, I can’t WAIT for this to friggin’ start. It’s like a big frat party but you actually LEARN something! Seriously one of the best online trainings EVER (and I should know…I do them myself so I know what I’m talking about).

    John, you’re blessed to have a rock star following of copywriting geniuses that make your life sooo easy! We’re all a great team…if I do say so myself.

    But watch out Mike Morgan….you are so SERVED! I’m gonna whoop ya!

    Sorry…get a little riled up around your crowd, John!


  • Stan Dahl says:

    I wouldn’t have pegged Lorrie to be the most overly-hyped-trash-talking-bursting-with-testosterone SWS Coach going into the program.

    Seems I would have been wrong.

    Bodes well for the level of energy this go-round of the coaching program will have.


  • Kevin Rogers says:

    Yeah… you know what, I’m sick with anticipation. Crawling outta my skin over here.

    Every coach from last year puts teaching SWS as easily the most fun they had with their pants on.

    And this time… just to raise the stakes… I’ll be teaching without pants!

    But, seriously ladies and germs…

    John, I’m glad you pointed out the skeptic’s alarm these launches can set off. It’s difficult to believe anyone is offering up the kind of value you’re promising here…

    …but the naked truth is…

    …the student results you’ve been showcasing on the blog are NOT anomalies.

    I had students spiking sales conversions on their websites a week into the thing – on Step 2!

    There just is no other program like this.

    Anyone on a fence should realize they don’t get access to just one world class copywriter… they have access to all of us.

    They can audit any of the classes at will. And John is ubiquitous in the forums, too.

    This course is a crossroads moment in the life of any biz owner.

    No student who put a drop of energy into the course last year is the same marketer today.

    And to most of them… the recession is just a sad story on the news… something you feel bad about, but also take solace in knowing you are protected from.

    Just like the Boy Scout who strolls out of the woods after the storm rolls in… it’s all about being prepared.

  • Mark L says:

    Hi All,
    Ahhh ohhhh, LoMo is a real tear this time!

    What the heck did you do Mike?

    In the SWS frat house – who’s Bluto?… or Otter?
    I get to play with Otis Day and the Knights…on da bass.
    (I ripped that course for ya Lorrie, if you still wanna
    learn the 4 string)

    Tis true, everyone will be scary good in the new SWS go-round.
    I’ve been in the last SWS grabbing student posts… and I’m
    truly blown away how damn GREAT all the instruction was.

    I triple teamed with John and Stan in SWS #1 and it was a
    fantastic experience – #2 was even better because we had
    so many razor sharp copywriters on board.

    This up-coming one will be real special… join the fun.

    The teacher’s lounge HAS to be re-named the Vesuvius Cafe.

    See ya in the classrooms!

    Mark L
    SWS instructor at large

  • ken says:

    And it’s *exactly* at times like this, with the economy slaughtered and sales in multi-year slumps, where the SWS can make such a permanent, business-changing impact in people’s lives…

    …by helping entrepreneurs unleash the specific tactics to use to help quickly turn around and “juice up” sales copy and marketing, to energize it, and to make lasting, profit-boosting changes.

    With the “star” folks you’ve got onboard, this has got to be one of the best business-accelerating experiences out there for everyone — best wishes with it, looks like you’ve got a winner!

    I’ve emailed my copywriting lists recommending this with my highest marks.


    John Carlton replies:

    Thanks, Ken. It’s gonna be a raucous program, crammed with good stuff.

    We’re getting REALLY good at this teaching stuff.


  • Greg J. says:

    Like the new blog design. Easy to read and navigate.

  • Dana Houser says:

    Can we enroll/purchase SWS?

  • Brian Lenney says:

    ABSOLUTELY freakin worth it.

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