Tag Archives: Simple Writing System

Congratulations… Now, Stop Being A Wuss

iPhone09-2 225
Monday, 1:32pm
Reno, NV
But it’s all right… in fact it’s a gas…” (The Stones, “Jumpin’ Jack Flash”)

Howdy…

It’s time for another orgy of graduation rites across the land…

… and, in honor of it all, I am re-posting my now globally-notorious big damn rant on the subject. This was one of the more popular posts I’ve written, so it deserves an annual rediscovery.

So, without further ado… here’s the fifth redux of that post:

Nobody’s ever asked me to give the commencement speech for a graduating class.

That’s probably a good thing. I’m pretty pissed off at the education system these days, and I might cause a small riot with the rant I’d surely deliver.

See, I have a university “education”. A BA in psychology. (The BA stands for, I believe, “bullshit amassed”.) I earned it several decades ago…

… and while I had a good time in college (height of the sex revolution, you know, with a soundtrack that is now called “classic rock”), made some lifelong friends, and got a good look at higher learning from the inside…

… that degree provided zilch preparation for the real world. Didn’t beef me up for any job, didn’t give me insight to how things worked, didn’t do squat for me as an adult.

I waltzed off-campus and straight into the teeth of the worst recession since the Great Depression (offering us Nixon’s wage-freeze, record unemployment, an oil embargo, and near-total economic turmoil)…

… so, hey, I should have a little empathy for today’s grads, right?

Naw.

While today’s graduates are facing similar grim economic times, there’s been a significant change in the concept behind a college education. Somehow, over the years, a bizarre mantra has taken hold in kids minds: “Get a degree, and it’s a ticket to the Good Life.

A job is expected to be offered to you before the ink is dry on your diploma.

And it really, really matters WHICH school you get that diploma from.

You know what I say?

Bullshit. Okay, maybe if you go to Yale or Harvard, you can make the connections on Wall Street and in Washington to get your game on. Maybe. (More likely, those connections are already available, if you’re gonna get ’em, through family bloodlines… and the Ivy’s are just playing up their famous track records in a classic sleight-of-hand. And good luck to you if you’re not an insider.)

Put aside the advancement opportunities offered to spawn of the oligarchy, though… and the realities of life-outside-of-academia do not jive at all with the propaganda doled out by the university systems.

Many of the richest guys I know are drop-outs. Some are HIGH SCHOOL drop-outs. The few friends who did go to the kind of school whose name causes eyebrows to rise…

… are ALL working far outside their major. To the point that nothing they learned has proven to be even remotely useful to their adult life. (Unless they stumble upon another over-educated dweeb at a cocktail party and get into a bare-knuckle Trivial Pursuit marathon.)

Too many people get all confused and bewildered about “education” as opposed to “going to college”.

It’s not the same thing, folks.

Some of the most clueless individuals I’ve ever met have impressive diplomas… while nearly all of the most savvy (and wealthy) individuals I know done got educated all on their lonesomes.

I learned more about history, business and psychology in 2 weeks of serious pre-Web library surfing (with a speed reading course under my belt) than I did in 4 years of college.

And I learned more about life in 3 months of hanging out with street-wise salesmen than I did from ANY source, anywhere, up to that time.

By all means, go to college if that’s part of your Master Plan to having a great life. You’ll meet interesting people, and it’s a Rite Of Passage for many Americans these days.

But don’t do it blindly. Just cuz The Man says it’s what you’re “supposed” to do.

Do some critical thinking before you jump in.

And if you really want that degree in Russian literature, or women’s studies, or political science, or whatever… then fine. Go get ’em. Grrr.

Just KNOW that you can probably educate your own damn self on those subjects… and even get a deeper understanding of it all… by reading every book written about it, and interviewing a few experts. And if you can get private mentoring from someone, even better.

This can all take place during evenings and weekends, over the course of a few months, while you hold down a day job. Even if you buy the books, instead of hitting up libraries, you’ll have spent less on this specialized education than you’d pay for a single semester in “real” school.

And, unless you’re the laziest screw-up ever, you’ll actually learn MORE in those few months of intense immersion… than you would with a full-on degree.

You know how I can make this bold claim with a straight face?

Because this is what I’ve been doing as a freelancer for decades. Every time I wrote for a new market, I spent weeks immersing myself in it… learning everything I could about it from the inside-out. And this process often made me more of an expert than the client himself.

And I did it over and over and over again.

It was just part of the job. All top freelancers do this.

Once you lose your fear of self-education…

… you can finally let it sink in that WE LIVE IN THE FREAKIN’ INFORMATION AGE. The joint is crammed to bursting with books, ebooks, videos, websites, courses…

… the whole world is CRAZY well-stocked. There are teachers and coaches and mentors available if you need supervision. (I’ve partaken of this opportunity frequently over my life.) Boards and fan-zines and forums and membership sites abound (for bitching and moaning, as well as for networking with peers).

It’s a cornucopia of knowledge, experience and adventure out there.

Yes, there are blind alleys and pitfalls and wrong turns…

… but once you’re committed to learning something, these are just brief excursions off the main drag… and you can use even your failures as advanced learning tools as you gain expert status. (In fact, it’s really required that you screw up at least a little bit. Otherwise, you never get perspective.)

And best of all…

… you can engage with life as you go. And skip the jarring nonsense of the Ivory Tower bubble.

(One caveat to self-education: You must, early on, read up on how debates are actually taught. Or join a debate club.

I’m serious. Best thing I’ve ever done. As you sample debating, you should demand that you get to defend the OPPOSITE viewpoint that you currently hold for any subject. This forces you to look beyond your petty biases, and open your mind to other points of view.

This is a HUGE advantage to have in your toolkit throughout life. Everyone else will be hobbled with un-examined party-line nonsense and indoctrinated crap they can’t even begin to defend when challenged…

… while you — with your rare ability to walk in anyone’s shoes, and to feel the pain or glory of alien thought patterns — will forever more see beyond the sound bites and cliches. And be able to eloquently explain anything, to anyone.

You will actually begin to sense vestiges of “truth” in the wreckage of our modern culture.

I don’t have to tell you how that might apply to marketing, do I?)

Most people will not go this route of self-examination and immersion-learning, of course. The concept of taking control of your own education seems kinda threatening and foreign to the majority out there.

We spend the first years of our lives sitting quietly in classrooms, being brainwashed to believe we don’t know shit (and that Teacher knows everything). That’s excellent training for hitting a groove in college and post-grad pursuits…

… but it’s piss-poor preparation for Life In The Concrete Jungle.

Again, nothing wrong about going with the status quo. No shame.

Just don’t expect to learn much about the way the world works. You’re learning how academia works. Different animal.

Wanna hear my short speech on how to prepare yourself for life? (I’ve edited this from a recent post I wrote for the Simple Writing System mentoring program. Lots of great stuff keeps coming out of that gig…)

(Okay, quick plug: Check out www.simplewritingsystem.com to start your own adventure as a high-end sales master, if you’re so inclined…)

Here’s my mini-rant: I’m extremely prejudiced about this subject, of course. If I ran the world, everyone would get at least a taste of being an entrepreneur, during their formative years.

It will taste bitter to most people. And that’s fine. No harm, no foul. Move on to getting that job with The Man.

But for some… it will be sweet nectar. A thrill like nothing else they’ve ever experienced before.

Being an entrepreneur takes balls.

But you don’t have to “be” a ballsy kind of person.

You just have to understand how to implement your goals… which requires a little savvy about getting stuff done in the face of opposition and obstacles. Which is the definition of “ballsy”. Most folks who are successful at achieving goals were not born with the necessary attitude.

They learned the skill of living life with guts, just like they learned every other important skill associated with the gig.

I OFTEN intervene even with long-time professionals (like freelance writers, or veteran biz owners) who are screwing up their efforts to be successful.

My main advice: “Stop being a wuss. Everyone is scared. The successful ones acknowledge that fear, put it aside, and just get busy taking care of business.”

It really is that simple.

Life beyond childhood is for grown-ups. If you’re scared, you can take a regular job somewhere, and stay far away from the risks and realities of being your own boss.

On the other hand… if you’ve got entrepreneur’s blood in your veins… and you really DO want to be your own boss…

… then allow the reality of doing so to wash over you, and embrace it.

Everyone is unsure of themselves out there. There are no guarantees in life for anything… and getting into biz is among the riskiest things of all to do.

A tiny percentage of skydivers will die each year while jumping… but a vast chunk of rookie business owners will fail.

This is why you pursue the skills of salesmanship. Learning how to create a wicked-good sales message, how to close a deal, and how to bond with a target market is the PRIMARY weapon you want walking into ANY business environment.

Will you still fail? Maybe.

But you will NOT fail because you don’t know what the hell you’re doing. If knowing how to persuade and influence can make your business sizzle, then learning salesmanship means you’re armed to the teeth. Like everything else in life, having the right tools for the job at hand is the best way to put the odds in your favor.

MOST people are not meant to be their own boss. The world needs followers, too.

Here’s what I tell students in the Simple Writing System, when doubts about their future bubble up: “Just by diving into the SWS, you have shown that there is something different burning inside you. No one held a gun to your head and forced you to come here to learn these skills. You decided to join all on your own.

“Even if you’re not yet sure why you’ve joined us here… you need to understand that MOST people would never even consider doing anything like this.

“Independence freaks most people out. The thought of standing up and taking responsibility for the birth and success of a business is terrifying… and most will refuse to even entertain the thought.

“This is, by the way, why you should always enter the entrepreneurial world WITHOUT relying on your current crop of friends for support.

“They will not applaud your efforts. They think you’re batshit crazy for daring to even consider being your own boss. They will (consciously or unconsciously) sabotage your progress if they can, and rejoice in your failures… because if you DO succeed, that kills their main excuse for not succeeding themselves. Most folks believe success is all about luck and magic. When you dig in and actually do the work necessary to succeed, you piss all over their world view that The Little Guy Can’t Win.

“If you’ve made friends or started a network of fellow travelers here in the SWS, great. Most entrepreneurs have to operate alone (until they stumble on places like this, where they can find help, advice and coaching). That loneliness just intensifies the fear and sense of risk.

But I’ll tell you the truth: As scary as being independent is…

“… once you’ve tasted it, you’ll be hooked.”

Most entrepreneurs who enjoy even a little success instantly become “unemployable”. After thinking for yourself, after taking responsibility for your success or failure, after engaging the world fully aware and experiencing the thrill of living large…

… you’re worthless to a boss. He can’t use anyone who thinks for themselves.

Are you wracked with doubt?

That voice you hear — the one knocking you down, digging a knife into your gut and highlighting your worst fears — is JUST A VOICE.

In psychoanalytic talk, it’s your “Super Ego”… the scolding parent’s voice, the doubter of your abilities, the whiny little bastard bent on keeping you down.

And it can easily be sent packing.

Most people allow others to rule their lives. Rules and bad advice and grim experiences dating back to childhood somehow become “the way it is”…

… and regardless of any proof otherwise, they will obey that voice until they die.

And yet, all you have to do…

… is acknowledge the voice (“Yes, I hear you, you little shit”), realize it’s not your friend… and lock it in a dungeon deep in your brain, where you can’t hear it anymore.

I speak from experience on this subject. I was ruled by The Voice Of Doom for the first half of my life. I didn’t even try to take responsibility for my success, because The Voice told me it was hopeless. That I was hopeless. That Fate had nothing but failure in store for me.

Then, I realized that The Voice was actually full of it. I proved it, slowly at first, by setting a goal outside The Voice’s warnings… and then achieving it. And then doing it again.

It’s like superstition. I used to be the most superstitious guy you’ve ever met. Literally, my life was dominated by superstitions.

Then, one day, I just decided to see how real those superstitions were. So I violated every single one of them. On purpose. If I had previously thought some action was “bad luck”, I would do it, blatantly, just to see what kind of bad luck occurred.

And, of course, no bad luck ever appeared.

The human brain is crammed with nonsense like this. Superstitions, bad rules, dumb beliefs, unfounded fears and ridiculous feelings of guilt and shame.

Especially guilt and shame.

You know what a fully functioning adult does? They don’t approach life believing it should be a certain way, or wish that life was a certain way.

No. They engage with life the way it really is. You make your own luck. Rules sometimes make good sense, but deserve to be broken when they’re clearly stupid. Belief systems often have nothing to do with reality. (You can “believe” you’re gonna win the lottery with all your heart and soul… and it won’t change reality one tiny bit.)

Fear is a natural part of our defense system… and it can get out of hand in modern times.

So you need to dig in and get to know your fears. Some are fine — don’t walk down that dark alley if you’re not prepared to deal with the things that happen in dark alleys.

Others are counter-productive — you had a bad experience once when you were 12, and so what? Get over it, put on your Big Boy or Big Girls Pants, and re-engage with life.

And shame? Guilt and shame are useless. On the road of life, feeling guilty about something is like setting up camp and refusing to move or progress any further.

Instead, try “remorse” — recognize when you’ve done something wrong, clean up the mess, fix what you’ve broken as best you can, and make amends to people you’ve hurt.

And don’t “vow” to do better next time.

Instead, actually DO something to change your behavior or habits. Promises are bullshit. Action is the only way to move through life in a positive way.

Don’t promise to do better. Just do better. This will probably involve learning something new — a new skill, a new way of dealing with life, a new set of behaviors.

Doing this will set you apart from the majority of other people out there, too.

The modern Renaissance Man or Woman is something awesome to behold. While the rest of the world increasingly sinks into a snoozing Zombie-state — indoctrinated, fooled, manipulated and played– you have the option of becoming MORE aware, more awake, more alert and ready to live life with gusto.

However, no one is going to force you to do this.

If you want to join the Feast of Life, you have to step up and earn your seat at the table. You will not be invited in. You will not stumble in by accident, or stroke of luck.

Nope. You must take responsibility for your own life… figure out what you want… and then go get it.

It’s a daunting task for most folks… too daunting to even contemplate.

For the few who know it’s what they want, however… it’s all just a matter of movement and action.

Yes, it can be scary. Life is terrifying, at times.

It’s also only worth living, for many people, when you go after it with all your heart.

There are no replays on this game. No second tickets for the ride.

You’re allowed to sleep through all of it. Most folks do.

If that’s not good enough for you any more, then welcome to the rarefied air of the entrepreneur world.

It’s fun, it’s thrilling, it’s scary, and there’s no safety net below you.

I wouldn’t have it any other way.

And that’s the commencement speech I’d give.

Put you to sleep, didn’t it.

Okay, my work is done here.

What would YOU tell new grads? Lay it out in the comments, below…

Stay frosty,

John “The Prof” Carlton

Your Hot New Skill At Writing Killer Ads Starts Here… Right Now…

2-10-iPhone-005-225x300
Tuesday, 2:08 a.m.
Reno, NV
Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”)

Howdy…

Those of you in the loop know we’re re-launching the coaching program of the Simple Writing System again… starting with the free “Express Course” first lesson all this week. (Go here to jump in on that killer experience.)

We rarely offer this hand-holding, personalized, one-on-one mentoring (by coaches who are also successful copywriters). The last session was a year ago.

No idea when another session will come around… if it even does.

We take this one program at a time. It’s notorious among marketing insiders, because of how effectively we’re able to transform almost anyone into a sales-message-producing machine… quickly and efficiently. (Literally thousands have been through the system already.) It’s life-changing, and business-changing mojo…

… and that’s why the top marketers in the game have demanded that the folks in their organization responsible for marketing TAKE this course.

The personalized coaching in the SWS is extremely interactive. Perfect for anyone who knows that hands-on mentoring is the best way to learn the simplest possible system (crammed with short-cuts) for creating all the sales messages needed for a profitable business…

… including all your ads, websites, video scripts, emails, AdWords, blogs and other social media broadsides…

… everything that pumps eager prospects into your Sales Funnel.

So you can close the heck out them. And get filthy rich and deliriously happy, and become the most successful entrepreneur or biz owner possible… because without killer, persuasive copy, you’re not going to find, nor close very many prospects.

Most marketers wander through the wasteland of Bad Business Practices their entire career…

… and never figure out how to SELL anything.

So, no matter how totally hot and good and righteous your product or service might be…

… you still struggle. Or go under.

ALL the top marketers you know about, online and offline, know how to write their own sales messages.

And when it’s really, really, really freaking important that it gets done right…

… they almost always actually DO it themselves.

Now, yeah, sure, they also hire out some of the writing, too. But not because they are clueless about what needs to go into a killer sales message.

No way.

In fact, the top guys are the WORST clients a freelancer can have. Because you can’t bullshit them. They know EXACTLY what a good ad looks like.

The really good marketers are armed to the teeth with salesmanship chops. A freelance copywriter cannot lollygag around with those guys, or he’ll get thrown to the dogs. He’s got to deliver the best work possible, because the client who understands what great ad copy looks like will not accept mediocre crap.

You know what the BEST client is for a freelance copywriter?

It’s the fool who hasn’t got Clue One about what goes into a decent sales message.

The freelancer can toss off the laziest piece of garbage possible… something that barely resembles advertising… and still collect his fee.

And when it fails and dies a horrible death? Well, who’s to say why it happened.

The clueless client sure doesn’t know.

And consider this: Say you somehow manage to hire the most promising copywriter in the universe to come work for you.

Exclusively. He becomes a member of your team. And you teach him all the secrets of your biz, right down to the specs of your product.

I’ve seen this soap opera go down often.

Here’s how it plays out: Once that brilliant young writer gets some experience with you… and learns all your secrets…

… yep. He leaves.

And either starts working for the competition…

… or BECOMES your competition.

And let’s see. Hmmm. You had the biz first. It was your baby. Your product.

But he knows how to create the sales messages that sell it. And you just taught him all your secrets.

Who do you think wins in that match-up?

People… you MUST learn how to create a decent sales message, if you are to survive and prosper in business today.

Otherwise… you’re toast.

And this is why we’re hauling out the Simple Writing System personalized, one-on-one coaching program again. The very deep, yet easily-understood online quick-learning program where recognized, veteran, professional copywriting experts personally coach you through the SWS. Which will finally trick your brain into being able to create killer, persuasive ads and marketing materials…

… whenever you need them.

Is this program for you?

Here’s a simple way to find out: Go here and watch this FREE video. (It’s just me on the video, explaining the details of the Simple Writing System, plus the beginning FREE lessons to you, and it’s not outrageously long. Just the facts.)

This first video (and the couple that follow) is a great “first taste” of what’s in store for you when you follow through. And, these first videos are free. My gift to you — real, honest, simple tactics you can use immediately to create your first killer ad. All on your lonesome, just with a little coaching from me.

Big Bonus: I’ve corralled my closest colleagues into helping out, too… which means you could get personal, interactive feedback from A-List writers like David Garfinkel, Harlan Kilstein, Mike Morgan, Lorrie Morgan-Ferrero, Jim Curley, David Deutsch and others. For FREE. Just by jumping on this opportunity. (A point I can’t make enough: The last time we offered this was a year ago… and before that, several years passed without offering it at all. This is a very RARE opportunity… and it’ll pass quickly.)

Soon — if you join us — you’ll get the full story… how you can go through the ENTIRE program at your own pace, on your own schedule… and have a veteran copywriter watching your back the entire way, with personal advice and coaching. And no one is “too busy” to take this course right now — jettisoning a single TV program you watch each week, for a few weeks, is more than enough “found time” to do everything.

And when you come out the other side of this coaching… you’ll have finally learned how to create, from scratch, all the ads and marketing materials you will ever need. The stuff that sells, and pumps up your bottom line, and brings you massive success on a silver platter.

Are you ready for a ride that can change your life forever?

We’re gunning the engine, holding the door open for you…

… but you gotta take that first step on your own. Start here.

C’mon.

It’s more fun around crazy writers who know how teach you the secrets of excellent salesmanship…

… and it’s time you got started on your exciting new life, isn’t it?

Stay frosty,

John

P.S. I almost forgot…

… you can only watch this video for the next week or so.

This new SWS sessions starts very soon. (No, you do not need to “plan” or “prepare” to get involved — you can really can go through the entire program in your spare time, at your own pace… and still get all the personalized coaching from your teacher you need.)

So you need to get over here now… while we’re still accepting students.

I have no idea if we’ll offer another SWS session ever again. It’s been over a year since the last one — it is VERY hard to corral top writers like this.

So take nothing for granted here. Go watch my video now…

Buzz And Awe, Redux

2-10 iPhone 005

Tuesday, 2:08 a.m.
Reno, NV
Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”)

Howdy…

Those of you in the loop know we’ve re-launched the coaching program of the Simple Writing System again.

We rarely offer this hand-holding, personalized, one-on-one mentoring (by coaches who are also successful copywriters). The last session was a couple of years ago.

No idea when another session will come around… if it even does.

We take this one program at a time. It’s notorious among marketing insiders, because of how effectively we’re able to transform almost anyone into a sales-message-producing machine… quickly and efficiently. It’s life-changing, and business-changing mojo…

… and that’s why the top marketers in the game have demanded that the folks in their organization responsible for marketing TAKE this course.

The personalized coaching in the SWS is extremely interactive Perfect for anyone who knows that hands-on mentoring is the best way to learn the simplest possible system (crammed with short-cuts) for creating all the sales messages needed for a profitable business…

… including all your ads, websites, video scripts, emails, AdWords, blogs and other social media broadsides…

everything that pumps eager prospects into your Sales Funnel.

So you can close the heck out them.  And get filthy rich and happy, and become the most successful entrepreneur or biz owner possible… because without killer, persuasive copy, you’re not going to find, nor close very many prospects.

Most marketers wander through the wasteland of Bad Business Practices their entire career…

… and never figure out how to SELL anything.

So, no matter how totally hot and good and righteous your product or service might be…Continue Reading

Congratulations… Now, Stop Being A Wuss.

iPhone09-2 225

Monday, 7:55pm
Reno, NV
But it’s all right… in fact it’s a gas…” (The Stones, “Jumpin’ Jack Flash“)

Howdy…

It’s time for another orgy of graduation rites across the land…

… and, in honor of it all, I am re-posting my now globally-notorious big damn rant on the subject. This was one of the more popular posts I’ve ever written, so it deserves an annual rediscovery.

So, without further ado… here’s the annual redux of that post:

Ahem.

Nobody’s ever asked me to give the commencement speech for a graduating class.

That’s probably a good thing. I’m pretty pissed off at the education system these days, and I might cause a small riot with the rant I’d surely deliver.

See, I have a university “education”. A BA in psychology. (The BA stands for, I believe, “bullshit amassed”.) I earned it several decades ago…

… and while I had a good time in college (height of the sex revolution, you know, with a soundtrack that is now called “classic rock”), made some lifelong friends, and got a good look at higher learning from the inside…

… that degree provided zilch preparation for the real world. Didn’t beef me up for any job, didn’t give me insight to how things worked, didn’t do squat for me as an adult.

I waltzed off-campus and straight into the teeth of the worst recession since the Great Depression (offering us Nixon’s wage-freeze, record unemployment, an oil embargo, and near-total economic turmoil)…

… so, hey, I should have a little empathy for today’s grads, right?

Naw.

While today’s graduates are facing similar grim economic times, there’s been a significant change in the concept behind a college education. Somehow, over the years, a bizarre mantra has taken hold in kids minds:

“Get a degree, and it’s a ticket to the Good Life.”

A job is expected to be offered to you before the ink is dry on your diploma.

And it really, really matters WHICH school you get that diploma from.

You know what I say?

Bullshit. Okay, maybe if you go to Yale or Harvard, you can make the connections on Wall Street and in Washington to get your game on. Maybe. (More likely, those connections are already available, if you’re gonna get ’em, through family bloodlines… and the Ivy’s are just playing up their famous track records in a classic sleight-of-hand.)

Put aside the advancement opportunities offered to spawn of the oligarchy, though… Continue Reading

Sex, Fun, Money… and More Sex

Monday, 9:27pm
Reno, NV
Oops, I did it again…”  (Britney, God love her…)

Howdy…

I’m on a roll here, grabbing criminally-ignored posts from the blog archives…

… and re-posting them prominently, so you criminally ignore them no longer.  With a few minor edits, of course, tailoring the prose to fit today’s quirky needs for advice.  (Hey, you don’t fit into your old high school jeans anymore, either, you know.)

Here, we have another dangerously-tasty post from not too long ago… which, I believe, requires no explanation other than to say it’s some serious insight into the writer’s brain.

You do NOT want to venture into this quagmire without a guide.  Which is what I’ve written here — a short “guide to the writer’s mind”.

Not exactly a hot Disneyland ride, but if you’re in business it’s some wicked-valuable info.

So, indulge, and enjoy (if you dare):

I’m gonna need your feedback on this.

See, I’ve always been a wave or two out of the mainstream… and that’s actually helped me be a better business dude, because this outsider status forces me to pay extra attention to what’s going on (so I can understand who I’m writing my ads to).

This extra focus means I’ve never taken anything for granted — especially not those weird emotional/rational triggers firing off in a prospect’s head while I’m wooing him on a sale.

And trust me on this: Most folks out there truly have some WEIRD shit going on in their heads, Continue Reading

How To Create Your Own Damn Turning Point

Sunday, 1:01pm
Tampa, FL
Won’t you get hip to this timely tip, and take that California trip…” (“Route 66″, Bobby Troup)

Howdy…

I asked our old pal Kevin Rogers to guest post here, while I’m off galavanting around the west coast on biz trips.  (First stop: San Francisco, for the quarterly meeting of our super-awesome Platinum Mastermind group.)

I laughed reading this post.  There are excellent lessons for everyone below (especially if you’re struggling to find your footing in this current economic turmoil)…

… and I just want to be clear, up front, about one crucial detail:  There is a HUGE difference between making yourself useful (after doing the necessary preparations)…

… and just being a lazy-ass stalker looking for a handout.  I met my own primary mentor, Gary Halbert, by slowly proving myself through actions.  I never asked for anything, and never pretended to be anything I wasn’t.

Most of the time, the difference between a life frozen in place… and a life that roars along in the fast lane… turns on a single moment where you realize “Hey, I can DO this”.

And that moment usually comes from discovering information, or advice, that you couldn’t quite piece together on your own.

This is where teachers come in.

This is where taking that critical action-step of reaching out and grasping opportunity is the order of the day.

Okay, enough preamble.  Here’s Kevin:

Hi.  Kevin Rogers here.

Since the head honcho is away this week and asked me to fill in (always a humbling honor), I thought I’d share the story of how I was able to “weasel my way” into John’s world…

… all the way from being a guy he’d barely noticed writing about him on marketing forums… to eventually becoming a trusted insider (and even working alongside him as his go-to-writer).

There’s a huge lesson in here anyone can use to skip several rungs up the ladder of marketing hierarchy and claim your seat at the royal feast of the clued-in and well-connected.

This lesson is based on an old philosophy that says: In order to achieve your goals, choose someone who has already achieved those goals and model their thinking.

This story backs up that theory, with two small addendums:

1. Modeling your subject’s thinking isn’t as simple as reading a biography or daydreaming about how they might react in a certain situation… but rather, getting into a room with them to find out what truly makes them tick.  And…

2. When it comes to scoring a meeting with your subject… it’s probably going to require you to swallow your fears to make it happen.

Here’s the story: Continue Reading

An Impassioned Plea To Avoid Missing The Biggest Opportunity Of Your Life

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Tuesday, 6:26pm
Reno, NV
Don’t bunt.  Aim out of the ballpark.  Aim for the company of immortals.” (David Ogilvy, “Confessions of an Adman”)

This is important:

A while back, I posted something on this blog that hit a freakin’ nerve among the throngs of entrepreneurs, biz owners and rookies who hang out on this site.

Comments started flooding in…

… and, as usual, I interacted with folks.

I’ve just been told (by trusted inner-circle colleagues) that one of my replies in those comment threads…

… was perhaps the most vivid and impassioned point I’ve ever made about the raw seething power of honest kick-ass salesmanship to change lives.

So, I want to share that reply, here in a fresh post.

Let me set the scene for you: People were trying to make sense of the massive piles of hype still being disgorged by the Internet marketing community…

… and how all that hype soured good people on good opportunities.

“Hype”, and the dreadful sales pitches filled with it, really confuses people.  To the point where it’s now cool to talk about “selling without selling”.

It’s clear that many people now struggling to make a business successful…

… feel adrift in all the advice, information, and teasing opportunities swirling around the marketing community, both online and offline.

I know it’s frustrating.  I hear about this frustration all the time.

And here’s how I addressed this critical subject in that comment thread:

“Hi Stephen.You know what? The modern world is designed to bug us.

None of our ancestors had to deal with virtual worlds, global anarchy, an economy based on blips in a database, or any of the other challenges to sanity this brave new adventure called Life In The 21st Century hath wrought.

And within this turmoil and chaos is the “marketplace” we do business in. It’s noisy, distracting, and crammed with scams and opportunity in equal amounts.

The truth about modern marketing ain’t pretty.

Having the best product means squat. Being a genuine nice guy out to do the right thing won’t save you from bankruptcy. The marketing graveyard is full of fabulous products no one figured out how to sell.

Selling is the language of the marketplace.

Sure, there’s so damned MUCH of it going on, it’s annoying, it pisses us off, and our fight-or-flight urges kick in big time.

However… one man’s hype… is another man’s essential information.

You can want the world to come at you in short little bursts of exciting, entertaining bite-sized pieces of lusciousness…

… but if you live your life that way, you’ll be perfect fodder for the worst scams.

You can use the “what the heck, I’ll go with my gut” method of choosing what you buy…

… and maybe you’ll survive just fine. Maybe get stuck with a bad car that doesn’t meet your needs, or was overpriced, or a lemon. You can survive that, probably.

But you’d be a fool to apply that kind of decision-making to, say, getting married.

You want to know as much about the other person as possible.

Courtship is, essentially, a long sales letter. You’re getting pitched, and you’re processing the data on your own at the same time.

The decisions you make for your business are (or should be) as carefully munched on as the other life-long choices you encounter.

Hype is in the eye of the beholder.

If you are offended by classic salesmanship — which presents a choice, and then lobbies for you to make that choice — then you need to find another way to make your business work.

I’ll tell you that every day there are fresh businesses launched by good people who don’t believe they need to know how to sell in order to thrive…

… and those businesses are shuttered and empty soon after.

Business isn’t a popularity contest.

If you have an ethical product that your prospect really should have (because it will make his life better, or fix a dire problem he has)…

… then SHAME on you if you ignore the proven ways to get his attention… and fail to sell him on it just because you’re uncomfortable with the sales process.

You do NOT have to be obnoxious in order to sell.

You don’t have to be anything other than who you are, in fact.

You just need to understand the emotional, psychological and behavioral mechanism your prospect has to endure in order to agree to buy what you have.

Some of the smoothest salesmen alive can close the deal without a bit of perceived hype. They’re still using classic salesmanship tactics, however.

They understand the needs of the prospect, and they understand the sometimes irrational process required in order to close the deal.

Scams will never go away. You must be hyper-aware as a consumer. The dangers of an open marketplace are with us forever.

Nevertheless, the old maxim “the more you tell, the more you sell” will also never go away, either.

If detailed information and legitimate urging to join up strikes you as “hype”, then maybe the opportunity in front of you isn’t something you should engage in.

But I’ll tell you what: If this were the last train about to leave the station, and the conductor didn’t do all he could to make you clearly understand this fact…

… and the train left without you…

… you’d be in a world of hurt. And you’d be right to blame the conductor for not grabbing your attention and forcing you to understand just how critical the situation was.

This upcoming Simple Writing System mentoring program very well might BE the last one we ever host. It starts September 29. There is not another one planned.

I could whisper this fact. Or just ignore it.

Or, I could do everything in my power to make you aware of this… so you aren’t left behind, ticked off that no one made it clear to you.

When you don’t care about that train pulling away, the conductor is just yelling. It’s an annoyance, and you wish he’d shut up.

However, when it’s your train, and you’re about to miss it, then you’re thankful he broke through your daydreaming.

The SWS adventure is about to start.

It will change lives, as the previous ones have. This is the real thing, crammed with real value and real skill sets that can fuel success and independence for the rest of your days.

It’s a crazy time to be alive.

Choose your resources and choose who you trust carefully.

And when you discover genuine opportunities, jump on them. I know the lure of the Magic Button is powerful and hypnotic and hard to resist. Choices are seldom easy when the stakes are high.

Do what you think is right.”

Okay…

That was my impassioned plea to anyone out there struggling to understand how important this choice before them really is.

If you’re still on the fence about joining this program…

… consider this:

Consideration #1. My biz partner Stan and I have many different (and lucrative) projects we’d love to pursue.

And while it’s pretty evident (from the flood of sign-ups the day we began accepting students) that this upcoming SWS mentoring program will be the best one we’ve ever hosted…

… we have zero current plans to host another one like this.  We take these over-sized, large programs one at a time.  There are no other programs on our schedule with this assembled faculty, or with all the extra resources and bonuses we’ve stuffed into this all-out program.

Can you even begin to imagine how tough it is to put together a faculty with such well-known, sought-after, notoriously-successful professionals?  The preparation, delivery and maintenance of this utterly unique program absolutely consumes my office while it’s active.

It requires dedication, intense focus, and vast quantities of time and energy to create this stunningly-effective learning environment for you.

We’re not an institution — we’re just professionals who’ve banded together to help change some lives.

The business world is getting very exciting, as I said.  Lots of opportunities to get busy with, lots of reasons not to commit to an intense, deeply interactive coaching program like this.

The single reason TO commit should be obvious: It is the one skill-set, above all others, with the power to fuel your success in everything you do from here on out.

Consideration #2. So… this really may be your last shot at getting this kind of pro-level SWS mentoring, one-on-one, personalized, intensely focused on you… in the big, rollicking full-faculty program format we’re hosting right now.

Consideration #3. And if this is the last large-sized program…

… we’re going to make it the best one yet…

… and we’re also going to end this short period of accepting students with a BANG.

Here’s what we’re doing: When you join us in this Simple Writing System at-home mentoring program (which begins September 29)…

… we will give you full-privileged access to video of the infamous Action Seminar we held in January…

… absolutely free.  This is an exclusive JUST for folks in this upcoming program.  Right now, in fact, this is the ONLY way to see this sought-after video.

The marketing community is still buzzing about that Action Seminar (more than a few months afterward).

And it’s easy to see why.  The entire focus of that event — as you’ll soon see — was on organizing your business plan…

… and implementing it as quickly and efficiently as possible.  Through a realistic, strategy-loaded action plan that fits you like a glove.

Basically… we gave attendees their first honest, no-B.S. glimpse of how top marketers actually get their act together.

And get busy achieving every goal on their list, while racking up the moolah and results.

This was a gold mine of proven, total-insider advice and info and specific tactics.

It was NOT about writing.

It was about having that breakthrough “a-HA!” realization on finally kicking your adventure in capitalism into high gear… the way the niche-dominating Big Dogs do.

There were two solid days of this stuff.  No “rush to the back of the room” pitching goofiness, either.

It was all run interactively — everything we discussed, broke down,  explained and shared came directly from attendee questions and concerns, based on real-world situations straight from the people in the room.

These were entrepreneurs, small biz owners, and rookies… in other words, people just like you.  Finally learning how to break through the chaos, and map out the clearest path to getting what they want.

Everything we taught them…

… is now available for you to feast on, too.

Privately.  And for free, when you join us in this SWS mentoring program.  (You can, if you prefer, wait for the official release of these videos, and pay the steep going rate out of pocket.  When released, the Action Seminar DVDs will be priced breathtakingly steep.)

There is very little time left to decide if you’re coming with us…

… or remaining where you are in your life.

There are, as I write this, spots available with the professional-writer teachers in this Dream Team faculty.  Who are itching to get started, going deep with each student one-on-one.

It’s a proven program — the 8th large-scale one we’ve hosted.  The only one of its kind out there.

You can see what people who have been through it have to say here:

www.SimpleWritingSystem.com

It is not expensive.

Hiring any one of the top writers in the faculty to write privately for you would cost you thousands of dollars more (up to tens of thousands more).

To get long-term access like this to so many professional writers — including me and the writers closest to me — would be out of the reach of even big-budget corporations.

And yet, in this expanded SWS program, you get focused, personal training and guidance from a professional writer/teacher…

… plus access to a mind-blowing resource center stocked with pure content, delivered by the most respected experts in the world…

… and all the motivation, excitement and fun that fuels these special programs.

We’ve set up a legitimate once-in-a-lifetime opportunity here.

Perfect for entrepreneurs, biz owners and even rookies who realize it’s time to learn the most powerful (yet simple) system anywhere for creating killer sales messages.  Whenever you need them.  Under the careful guidance of a professional mentor.

As you will see, we’ve bent over backwards to make this amazing program within the reach of almost everyone.

There is a commitment.  You will need to follow through.

However, we’ve made it easy.

You’ve likely never been taken by the hand and guided like this before.  You’ll soon get used to accepting the personalized, pro-level help, though.  It’s fun, once you get moving.

This train is leaving the station soon.

Should you be on it?

Make your decision.  See what’s up, and please choose wisely.

Here’s that link again:

www.SimpleWritingSystem.com

If you join us, I’ll see you inside the program.  Where your amazing adventure in success and independence begins September 29…

Stay frosty,

John

Buzz And Awe, Part 2

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Monday, 1:31 p.m.
Reno, NV
Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”)

Howdy…

Some things are just important enough to go over several times.

Especially when FREE life-changing goodies are involved.

Here’s what’s up: Those of you in the loop know we’re launching the coaching program of the Simple Writing System again.

I’ve lost track of how many of these programs we’ve now hosted.  This is the eighth or ninth one — we’re calling it the Fall 2010 edition.

We only offer this hand-holding, personalized, one-on-one mentoring rarely.  The last one was all the way back in the Spring of last year.  (They’ve all filled quick, too.)

No idea when another one will come around… if it even does.

We take this one program at a time.

One of the main benefits of this unique coaching program… is also why we focus only on the session we’re producing now: It’s extremely interactive.

Which is perfect for anyone who knows that hands-on mentoring is the best way to learn.

This is the simplest possible system (crammed with short-cuts) for creating all the sales messages you need  for a profitable business…

… including all your ads, websites, video scripts, emails, AdWords, blogs and other social media broadsides…

… and everything else that pumps eager prospects into your Sales Funnel.

So you can close the heck out them.  And get prosperous and happy.

Most marketers wander through the wasteland of Bad Business Practices their entire career…Continue Reading

Takin' It Too Far…

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Thursday, 11:49pm
Reno, NV
Qu’est-ce que c’est?” (Talking Heads,”Psycho Killer”, ca. 1979)

Howdy.

Quick lesson today, which should help you understand one of the fundamental truths of kick-ass marketing.

That truth: There is almost always a way to fix or solve a marketing problem.

Actually, that truth is also functional in every-day life…

… but that’s a much longer lesson.

Here’s the quickie version, for marketers: I was just delivering this story in one of the Simple Writing System classrooms, and thought I’d share with you here, too.

As any decent marketer knows, the Prime Directive of a sales process is to discover your best possible prospect… and “reach” him with your sales message.

Seems simple enough.  Sometimes, it is.  If you’re selling hamburgers near a starving crowd, you’re set. Just open your doors and tell folks to line up.

For a while (back in the Good Old Days of Internet marketing), all you had to do was:

Step One: Be the first into a hot niche…Continue Reading

An Impassioned Plea To Keep You From Missing The Biggest Opportunity Of Your Life

iPhone09-2 188

Monday, 6:26pm
Reno, NV
Don’t bunt.  Aim out of the ballpark.  Aim for the company of immortals.” (David Ogilvy, “Confessions of an Adman”)

This is important:

This past weekend, I posted something on this blog that hit a freakin’ nerve among the throngs of entrepreneurs, biz owners and rookies who hang out on this site.

Comments started flooding in…

… and, as usual, I interacted with folks.

I’m just been told (by trusted inner-circle colleagues) that one of my replies in the comment threads…

… was perhaps the most vivid and impassioned point I’ve ever made about the raw seething power of honest kick-ass salesmanship to change lives.

So, I want to share that reply, here in a fresh post.

Let me set the scene for you: People were trying to make sense of the massive piles of hype still being disgorged by the Internet marketing community…

… and how all that hype soured good people on good opportunities.

“Hype”, and the dreadful sales pitches filled with it, really confuses people.  To the point where it’s now cool to talk about “selling without selling”.

It’s clear that many people now struggling to make a business successful…Continue Reading


All testimonials and case studies within this website are, to the best of our ability to determine, true and accurate. They were provided willingly, without any compensation offered in return.

These testimonials and case studies do not represent typical or average results. Most customers do not contact me or offer share to their results, nor are they required or expected to. Therefore, I have no way to determine what typical or average results might have been.

Many people do not implement anything I teach them. I can't make anyone follow my advice, and I obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped some of the folks you read about and hear from here achieve.

The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort, and motivation to work and follow recommendations. There is no guarantee you will duplicate results stated here. You recognize any business endeavor has inherent risk for loss of capital.

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