We’re in for a treat today.
One of the best storytellers in copywriting — my longtime cohort Jimbo Curley — has sent us a riveting tale sure to send shivers up the spine of every entrepreneur alive…
… while simultaneously delivering one of the most primo lessons in getting after your own success. I laughed out loud several times — Jimmy has a real talent for doing that to readers.
Enjoy… and reap the profits of learning the lesson. Here’s Jimbo:
Thanks for the intro John.
Something crossed my mind the other day — just after I ran over my neighbor’s dog.
Here’s what I was thinking: As an entrepreneur, a business manager, or just a plain working stiff, you may not be taking enough risks.
Or perhaps not the right kind of risks.
I’ll tell you about poor Rex in a second. For now, fasten your seatbelt. You’re in for a wild ride.
“Risk” is the base ingredient for success. It’s the secret sauce to landing a spouse who’s outta your league. The mechanism for pole vaulting over your competitors. It’s how you’ll win big, and make your nay-saying friends and family look like idiots for ever having doubted you.
I’m serious. Today I own and operate a couple companies that earn in the millions each year…
… but twenty-something years ago it wasn’t like that. Back in the early 90s I was managing a near half-million dollar marketing budget for a hardware and contracting operation – at $28K a year. I figured I had a secure job, a good title, and would safely “ride my way up” the escalator of success while others risked their necks climbing up the rickety ladder.
I opened my eyes. The media reps who landed me as a client were wearing silk ties and gold watches. The guy running the crumby print shop I frequented was driving a new Beemer. The owners who employed me were living in obscene homes and enjoying three or four lavish vacations a year.
And yet there I sat for 8 to 12 hours a day at a particle-board desk. I ate a bag lunch and drove a 10-year old beater.
I wanted new stuff. I wanted lavish. I wanted obscene.
It began to sink in.
Achieving such noble and lofty goals in total safety was a delusion.
Simple math and ruthless honesty made it clear — I could NEVER get there “working my way up” from $28K a year.
In the “death zone” of Mount Everest climbers must use ropes and ladders to traverse a sheer 40-foot rock-face before they can reach the peak. It’s called the Hillary Step. (It has nothing to do with Clinton, but Sir Edmund Hillary, the first nut-job ever to summit Everest and come back alive.)
One screw-up on the Hillary Step… one minor bobble… and you’re dead meat.
Yes, you CAN refuse that terrifying climb up the Hillary Step, but it meansContinue reading
Rancho Cucamonga, CA
“Cuz the thought that I coughed up my head is the event of the season…” (“Mr. Soul”, Buffalo Springfield)
You like music, don’t you?
And you like getting filthy-stupid rich in business, too, right?
Well, join the club. In fact, it’s astonishing to me how many wily online entrepreneurs are not just music lovers (we’re talking the “nutso” category of fan here), but also musicians. Some keyboards, a drummer hither and yon… but more often guitar. It’s something we quickly bond over…
… even though I’m a totally old-school rocker, and most of the younger dudes are either speed-thrashers (who worship Yngwie Malmsteem) or Tone Monsters who embrace the technical side of digital music-making (with an engineer’s-level command of effects).
Which just pisses me off. The story of my early musical career fits right in with other geezer tales of walking ten miles to school in the snow (and eating gravel for lunch). We were as close to analog as you can get and still be pumping noise through electronics.
Back when I started playing, the Beatles were still touring, and everyone plugged their guitars straight into the amp (which had actual springs for reverb). The only “effects” we produced was the occasional accidental squeal, or — if we were lucky — a gutteral growl from a blown speaker that was still alive.
My first stomp box was a simple one-button fuzz-tone that mugged the signal and distorted it like a mofo. (My pal Bob made it in Shop Class.) (It sounded like a Tyrannosaurus Rex trying to eat the building, and sometimes startled dancers near the stage.) Later, I bought a used Morley wah-wah… and even later I loaded up on Boss pedals and digital amps with sampled sounds and all hell broke loose.
But basically, I’m still that guy who was most impressed with Dave Davies of the Kinks (who slashed his little amp’s speaker with a razor blade before recording “You Really Got Me”). Simple, non-technical abuser of equipment (and pentatonic modes).
So what’s this got to do with making money?
A lot… at least as far as becoming a successful entrepreneur.
Because it’s all about attitude… Continue reading