“The gross ratio divergence of GDP versus market fluctuation causes economic farting…” (I made that up)
… are you loving life today?
I got on the plane this morning just as the markets opened on Wall Street, and kept telling myself “Don’t look, don’t look”…
… but I couldn’t resist.
Especially with my new gizmo-toy iPhone. One touch gives you an updated glance at the Dow.
Got on the plane, knowing it would be four hours until I could get another update… and saw that the market was tanking before the opening bell’s chime faded.
Now, I’ve weathered multiple economic downturns in my time. I had several direct mail pieces for finanical newsletters in the mail on Monday, October 19, 1987 (also knows as BLACK MONDAY).
Every piece I’d written was bullish, meaning my clients thought the market would just keep climbing and climbing and climbing… and, well you know how that turned out.
Biggest one-day percentage drop in the history of the market.
Decimated investors (especially the fabled “little guy”) (who didn’t come back to the market for a decade), and completely swallowed up the entire Savings & Loan industry.
Now, THAT was scary.
Not to say it’s not a rollicking horror show today.
I don’t even wanna think about how the world goes on, if the Dow starts sniffing it’s own butt below 10,000 tomorrow.
We truly may all be living in caves this time next year.
Hey — it could happen.
But there are a lot of heavy-hitting dudes with a deep stake in NOT letting that happen. (This would be the mythical “they” you hear folks talk about… as in, “did you see what ‘they’re’ doing downtown, building a new mall?”)
Interesting times, no?
I’ll tell you this: I was in a weirdly-decorated room (long story) all weekend long with over 100 of the best online entrepreneurs in cyberspace…
… and almost NONE of them cared a whit about the self-lashing damages going on in the broader economies “out there”.
You know why?
Well, for one thing… many of them are too young to remember any of the prior gut-check recessions the US has suffered. (And the Depression of the 1930s is, like, so last century.)
So they’ve never learned to squirt anxiety acids into their stomachs the way their older peers regularly do when things go south. That’s just an art they missed out on.
But they’re not oblivious, either.
They are all steeped in the most basic of basic fundamentals of continued success in busiess: Build and nurture a list, and know how to talk to the folks on that list.
It’s so simple, that 90% of all biz in the world completely and utterly doesn’t “get” it.
A big, good, gooey-for-you list… and the ability to reach them with email, ads, letters, videos and other tools… actually can create an insular world for you.
Let the fools and angels do their thing in the broader markets, selling low and buying high and leveraging like mo-fo’s.
I’ll take a list, and a letter, any day, to cure whatever ails us.
Don’t get me wrong. This current mess is very, very, very bad.
And… take a breath now… it could easily get much, much, much worse.
And we can draw, quarter and hang every perpetrator and greedy bastard who drove us down this dark alley…
… but at the end of the day, we still gotta face some music, and see what things look like when the sun comes up.
There’s a mess to clean up. And nobody gets to party much anymore until it GETS cleaned up.
Nobody, that is… except for well-listed and ad-savvy entrepreneurs.
As proven by the shenanigans all week-end long at Eben’s amazing “Green Room” brainstorm in Chicago these past few days.
Prospects still roam the countryside. And they need shit. Sometimes more desperately than before the economic implosion.
Things will either get better (after this current spate of horror plays out)…
… or things won’t get better.
You can’t control things outside your control.
You can, however, make excellent use of the tools you have at hand.
Remember: The Top Dogs aren’t all that scared.
But not scared.
It’s just “Game On” at a higher level.
What are YOU doing to water down the adrenaline as news cycles get more and more gruesome?
Love to hear your thoughts. (Not your freakin’ politics, though. This is a marketing blog, not a partisan forum for flogging politican opposites.)
Business, guys. What are you doing to keep the gears churning, and your spirits high in these trying times?
Comment section is open and waiting for your wisdom…
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