Spilling My Bag of Tricks

Several months ago, a fast-talking Web marketer named Rich Schefren tracked me down… and we began a long damn conversation about something near and dear to both our hearts: Creating a killer “money funnel” online that automatically attracted, captured and vitually hypnotized vast mobs of prospects… and flipped them, fast and easy, into becoming eager, loyal paying customers.

That’s Web Heaven.

Rich (and his partner Stephen Pierce) are waaaaay out there on the cutting edge of active Web selling technology. They understand the bells and whistles part on a deep, functional level.

I have never billed myself as a geek, and never will. I hire people to handle the code writing and meta-text wrangling and linking up of ‘Net pages.

It’s not that I techno-phobic. Far from it — I love the Web. Maybe more so than many people who are hip to the infrastructure details (and even the metaphysical “Matrix” style potential).

To me, the Web is, first, a very efficient delivery system for your marketing message.

But second, it’s a living, breathing science fiction novel we get to live in.

That’s what keeps me goggle-eyed. This is fun, and it’s a marketer’s wet dream.

I’m still pissed I don’t have the flying car I was promised in the late fifties (ala George Jetson)… but no one back then had a clue what kind of world would be ushered in when eggheads with duct tape on their horn rims started using silicone to shrink circuit boards.

The big damn Univac became a tiny little chip.

Soon, your phone, iPod and wireless broadband connection will simply be a speck dropped into your ear… and you’ll be able to access your email just by closing your eyes.

And type, I dunno, by tapping your teeth with your tongue. Or something. Maybe just thinking out the message. (I’ll have to check with Isaac Asimov on that detail.)

But for now, the main concern is maximizing your opportunity to make a killing online. With what’s available NOW.

Things are changing at warp speed, too. Certain tactics (like email blasting and old-style pop ups) that worked like crazy just a short time ago are now pretty much “game over”.

And many marketers who were dumb enough to bank their entire online business on a handful of such “too good to last” tactics… are now crying the blues.

It just was so easy, before AOL and hotmail and other large holders of prospects decided to get medieval on marketers by blocking messages.

That’s just one example, of course. Google changes their Adword rules often and capriciously — like an evil mad doctor sowing chaos in the land. Entire populations of emerging nations are plotting to steal your database, or at least buy a ton of your stuff with phony credit cards. And right now, somewhere, a greasy little cyber punk is getting ready to test The Mother Of All Viruses on your laptop.

Veteran marketers — those with experience both online and in the “other” worlds of selling, such as direct mail and print advertising — just roll their eyes at the vagaries of playing the game on the Web.

We’ve seen this movie before. The early days of informercials, 900 phone lines, fax blasting, seminars and a dozen other “delivery systems” for selling messages were also like the Wild West. Just like the Web is today.

And they all eventually ran up against establishment-type competition who changed the rules to suit their selfish desires… and ruined the free-for-all that allowed scruffy entrepreneurs to thrive.

Such is life in the capitalism food chain.

The details of the game are always in flux. Everything changes, sometime so fast you get dizzy.

And what may be making you wealthy today… can be completely outlawed by tomorrow morning.

Thus: Relying ONLY on technology for your marketing viability is a huge mistake.

Because the technology will change. (I’ve known dozens of business based entirely on fax blasting, cheap infomercials, and early varieties of spam… which all eventually went belly up. Yet, to their dying breath, they all insisted they could, and would, make it work again. The glory had only passed briefly, they said. It just couldn’t be gone forever. It just couldn’t…)

Do you know what NEVER changes in the marketplace?

Salesmanship. The art of persuasion. The ability to present your case, inspire trust, and move your prospect along your “money funnel” until he has the reasons and information he needs to give you money.

That kind of skill hasn’t changed since the dawn of time, and never will change. It’s the KEY to getting rich, in any market, in any business, using any delivery system.

And that’s what Rich and I have been urgently talking about for over nine months now. The conversation has been intense… and very profitable for both of us.

What Rich brings to the table is a detailed knowledge of the technology now working online. That’s important. He undertands the “rules” of the Web game.

But what I bring… is a deep, finely-tuned knowledge of salesmanship. It’s what I’ve studied my entire career, and what I use in every copywriting job I do.

It’s why Rich sought me out. His idea was to finally combine the cutting tactics of the Web, with the classic salesmanship of world-class writers like me… to create a “knowledge dump” of amazing proportions.

What we have discovered — after some intense detective work and long hours of going over and over it all — is that the “missing link” of most online marketers… is the ability to inject killer salesmanship into every “gateway” section of your money funnel.

It’s like setting up tiny little salesmen inside your online process… so you apply world-class persuasion tactics at every step. From siphoning off huge volumes of traffic, to capturing names and info, to moving your prospect through your sales process.

From tenative “looky loo”, to intensely loyal customer.

That’s what classic salesmanship chops can do for your business.

Results? If you’ve been following the long list of testimonials I’ve posted at www.marketingrebel.com, you should know that DOUBLING your results at each stage is almost a given.

And wouldn’t you love to double the traffic to your site? Double the qualified names in your house list? Double the sales?

And yet, it gets better.

Often, because you’re only getting “heartbreak” results right now… enough to be profitable, but nowhere near what you SHOULD be getting… just force-feeding some truly effective salesmanship into your process can multiply your results (at every stage) by a factor of up to TEN.

It’s happened. It’s happening right now, as you read this.

But not by relying on technology.

It happens… by getting hip to what’s working now, techology-wise… and then combining that tech-savvy with killer salesmanship.

Anyway, that’s what we’ve been doing.

And now, Rich (and his partner Stephen) are taking this conversation public.

They’ve set up a series of tele-seminars, starting in just a few days. They’re grilling me on the application of killer salesmanship to the online marketing model they know works so well right now.

To get all the details, just hop over to this link:

Yes, it’s a mouthful of a URL. Just copy and paste it into your search engine. You’ll see what the fuss is all about, fast.

And you need to hurry, too.

Let me be clear here: I’m not putting this event on. Rich and Stephen are. They’re the ones to go to for the details (and for any weasel-complaining you may want to throw in).

I’m just the guy getting grilled on the hotseat. Thus, my name on the domain. I’m doing this willingly. And I’m excited about it.

But I’m just the guy getting grilled.

I’ve done a ton of live seminars, and also a ton of tele-seminars over the years. I realize there’s a bit of a glut right now, with everyone and his brother asking you to set aside an evening to listen to some “expert” blather on about whatever.

And, truth be told, I’m one of the guys glued to the phone during many of these events. Because I’m a junkie for good info.

Especially the stuff that quickly and easily translates into better marketing.

That’s what I expect these calls to be — a tidal wave of solid, useable information and tactics and secrets you can put to use immediately on your own Website. To bring in more traffic, build your list to obscene proportions, and sell a ton of product.

However, you will be the final judge on all this. Won’t cost you two cents to find out the details… or to get signed up for the first call. No pressure, no hassles, no games.

I’m spilling my bag of tricks open here. Even I’ve been astonished at all the secrets and cool tactics I’ve got in there. Rich is VERY good at pulling the really good stuff out of my head.

It’s a rare opportunity to hear me go into much deeper detail than usual. And, with the “framing” of the model that Rich and Stephen provide, it’s just an amazing opprotunity for any marketer who wants to get, and STAY, ahead of the game.

It’s about the merging of classic salesmanship with cutting-edge technology. No one else I know of is talking about this yet.

Soon, everyone will be talking about it.

Get in early.

Check out the link.

John Carlton

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