Category Archives for process analysis

How To Critical Think, Part 1

Saturday, 2:33pm
Reno, NV
When I look back on all the crap I learned in high school, it’s a wonder I can think at all…” (Paul Simon, “Kodachrome”)

Howdy.

Someone recently asked me to offer a clue on how to nurture critical thinking.

It’s a fair question.  And while I’m no neuro-scientist, I talk about critical thinking a lot, because it’s the foundation of great writing, killer salesmanship, and engaging the world with your throttle wide open.

However, it’s not an easy subject to grasp if you’ve seldom taken your brain out for a spin around the Deep Thought Track (as most folks have not).

So let’s explore it a little bit here…

Critical Think Point #1:

Yes, I know the headline on this article is a grammatical car wreck.  It should be “how to think critically“, or at least “how to critically think“.

But this botched phrasing is actually part of the lesson I’m sharing here.

Consider:  The vast majority of people sleep-walk through their lives and careers, never going beneath the surface of anything.  They process, at most, a small fraction of the information they see, hear or read about.

It’s pretty much GIGO.  Garbage in, garbage out.

So the first job of any good marketer is toRead more...

The Notorious “2 Lists” Approach To Life & Biz

Tuesday, 3:59pm
Reno, NV
Of course, some people go both ways…” (Scarecrow to Dorothy, “Wizard of Oz“)

Howdy…

Here’s a quick bit of wisdom ripped from the ongoing coaching in the current Simple Writing System program.

It’s actually a tactic I’ve been sharing with consulting clients and mastermind colleagues for decades.  I haul it out whenever someone expresses frustration on what next decision to make.

Key point: It doesn’t matter what the situation is.  This works for business, love, revenge plans, shopping, starting wars, arguing with idiots, wondering what to do on a nice afternoon…

… any situation at all where you need to make a decision.

It also works even if you’re looking at lots of “gray” area… so you’re not facing an either-or, or a fork in the road, or a choice between two clear options.

In fact, it probably works best when you have no idea whatsoever of the POSSIBLE decisions to make.  You’re clueless.  Frozen.  Absolutely blank on the next step.

(This is, by the way, a common reason serious small biz owners come to me for consultation.)  (In the larger corporate world, another long-observed excuse for hiring a consultant is to have someone to blame for making a decision you either can’t or won’t make.  CYA.  Not the best reason to bring in an expert…)

So here’s the tool… Read more…

Life Lessons From Burning Man

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Wednesday, 8:53pm
Reno, NV
Make no mistake… this is an exercise in radical self-reliance…” (Burning Man survival guide)

Howdy…

No, I’m not at Burning Man this year.

Just couldn’t pull it off, because of random acts of viciousness and distraction ladled upon my poor vulnerable head by the universe.

Visited last year.  Might go next year, too.

I’ll see this Burn, though, through the sky-cam there in the smoldering Black Rock desert, if I see it at all.

However, just thinking about that amazingly unique event generated a familiar thought about survival.

I call it “The Hard Knocks Lesson Of Three’s“.

It applies to stuff like attending an event like Burning Man… which is a week-long freak show in the middle of the playa, way the hell in the middle of the northern Nevada desert.

Nothing you’ve ever done in your life, to this point, can totally prepare you for the experience.

One day before the event, the desert is a wasteland, free of humans.  One day into the event, it’s suddenly a Mad Max-styled city of 40,000 partiers who stay up all night torching stuff and dancing themselves into madness to blaring trance music (which goes 24 hours a day out there).

Lots of art, and street theater, and comraderie, and general naughtiness ensue, at levels you simply are not prepared for.

Experienced Burners report it’s a very raw, pure form of fun.  But daunting fun, at first.

You gotta bring every drop of your own water and food (or barter for it from others — no money is allowed inside Black Rock City)…

… and you’re on your own dealing with the sand storms, the brain-melting heat, the absolute lack of basic resources, and all the other details of maintaining good-animal health in the middle of Hell.

Trust me, it’s something that has to be seen to be believed.  People arrive from every corner of the globe, eager to get the party started again.

Burners take the self-reliance code to heart.  They truck in everything they need, and truck it back out again when the show’s over.  No trace is left of the massive city, or the party.

This once-a-year bacchanalia has been going on since the 1980s, with little or no mayhem or tragedy.

Self-reliant partiers.  It’s a concept.

The lesson, however, applies to all sorts of new experiences.  Like starting a new job.  Or putting together a market launch of a new product.  Or engaging in a new course or mentoring program.

Here’s what I’ve found:Read more…

How To Communicate Incoherently

Monday, 6:56pm
Reno, NV
“When we remember we are all nuts, the mysteries disappear and life stands explained.” Mark Twain (sorta)

Howdy…

Have you seen my partner Stan’s first information video?

I think you need to see it, if you’re interested in mastering communication (which is the life-blood of selling lots and lots of stuff).

Personally, I find his video fascinating. He’s getting a ton of feedback on it, and we just spent an hour on the phone talking about it. One guy sent him such a personal email that Stan called him… not to argue, but to get the background story on why the guy had the opinion he had.

It was a calm conversation, Stan tells me… yet, at first, it was like sharing a bench on the fourth floor of the Tower of Babel. Each person was saying something important, but mere words didn’t seem to be able to get any points across.

I’m laughing my ass off over this as Stan tells the tale.

Cuz this is all about communication… and for the 25 years I’ve known Stan, we are constantly bickering about who said (or didn’t say) what, and who’s right and who’s a miserable toad for being so wrong.

It’s the foundation of our friendship.

Remember Star Trek? Stan’s like Spock, only with a sense of humor (and a taste for jazz and good beer). Very, VERY logical, and impatient with people who process info in illogical ways.

Like, oh… me, for instance.

Drives him frigging bonkers.

And I’d have to say I’m like Captain Kirk… not a Read more…

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