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Monthly Archives: October 2006

Take A Deep Breath…

Wow. There sure are a lot of launches going down, online. Seems like everyone who has something to sell is trying to work people into a bug-eyed frenzy before allowing anyone to buy it. I love good marketing tactics. The launch process is a good-un, based on sound classic salesmanship… but geez louise. I’m getting

Fishing For Hooks

There are a lot of intangibles that go into writing killer copy. That’s a big word that simply means (in the idiosyncratic dictionary I keep near the top of my internalized Bag of Tricks) “you can’t quite put your finger on it”. Much of the craft of writing sales copy involves easy-to-understand tactics… like the

Choking

Geez Louise! Mostly, I’ve been able to resist becoming a sports zombie again. The last time I followed a team with any fervor was back when the Giants won 162 games and got shut out of the World Series with a humiliating final-game loss to the Dodgers. After the angst had eaten a hole through