Wow.
There sure are a lot of launches going down, online. Seems like everyone who has something to sell is trying to work people into a bug-eyed frenzy before allowing anyone to buy it.
I love good marketing tactics. The launch process is a good-un, based on sound classic salesmanship… but geez louise. I’m […]

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There are a lot of intangibles that go into writing killer copy.
That’s a big word that simply means (in the idiosyncratic dictionary I keep near the top of my internalized Bag of Tricks) “you can’t quite put your finger on it”.
Much of the craft of writing sales copy involves easy-to-understand tactics… like the […]

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Geez Louise!
Mostly, I’ve been able to resist becoming a sports zombie again. The last time I followed a team with any fervor was back when the Giants won 162 games and got shut out of the World Series with a humiliating final-game loss to the Dodgers. After the angst had eaten […]

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I just finished my latest issue of The Rant — number 53, if you’re counting — and had a few notes left over I couldn’t fit into the 8 pages I allow myself for each newsletter.
So let me share that insight here: I was discussing human nature and the bizarre “cult of common sense” […]

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Every so often, I make the alarming self-discovery that I’m taking things for granted.
It’s common, it’s understandable, and it’s forgiveable. But it’s not the way I choose to live.
I sometimes ask clients, while digging for USP material, why they’re doing what they’re doing. Most of the time, they don’t have a good answer. […]

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