There sure are a lot of launches going down, online. Seems like everyone who has something to sell is trying to work people into a bug-eyed frenzy before allowing anyone to buy it.
I love good marketing tactics. The launch process is a good-un, based on sound classic salesmanship… but geez louise. I’m getting forty emails a day from people I don’t know who pretend to be my closest buddy in the world, telling me the foreplay is almost over, and the long-awaited climax is just around the corner…
Let’s just please all get a grip for a moment here.
There are products that deserve to be launched, with all due pomp and circumstance… and there are products that, frankly, look kinda like that emperor with no clothes on.
Sometimes, a circus is just another circus. And they aren’t all the greatest show on earth.
Look… Continue Reading