Archive for August, 2005


Real Work

My father’s visiting, and I have essentially shut the office until next week.
He’s 84, but looks twenty years younger, and has more energy than I do. Dances twice a week, bowls in leagues, travels the world. (Last couple of trips: Australia, China, Alaska…)
Took him a while, back when I was struggling to […]

[Read More]

Expertise

It took me an awful long time to figure out that — to get anywhere in life — I would have to buckle down and actually get good at something.
That was a painful realization. I was thirty-two at the time, no longer young, no longer having fun doing the things that had pleased me […]

[Read More]

“The Tabloid Stuff Bumps The Numbers”

Listen up, people.
Homework assignment for all marketers here.
Here’s the story: For eons, almost every top copywriter willing to spill secrets about writing killer ads has revealed a common sordid fact — the headlines of the tabloids like the National Enquirer are among the best study materials around.
It’s a standard part of my speech at […]

[Read More]

How To Be A Sap

Jeez Louise. Did you catch Sunday’s episode of Six Feet Under?
It was… shattering.
I was jarred back to every funeral I’d ever attended, and had emotions wrung out of me I’d long forgotten about.
Screw reality TV. The truly well-written fictional shows (most of them on HBO) can still rattle your cage like classic literature.
That […]

[Read More]

Profitable Doldrums

It’s hot.
It’s damn hot.
It’s August, it’s damn hot, and any self-repecting mammal is laying low in a shady spot catching extra zzz’s.
This includes many right-thinking humans. Europe practically shuts down for the month, and the cities empty as everyone goes on a month-long vacation.
Here in the States, our Puritan genes recoil at such frivolousness. […]

[Read More]

Close
E-mail It