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Monthly Archives: August 2005

Real Work

My father’s visiting, and I have essentially shut the office until next week. He’s 84, but looks twenty years younger, and has more energy than I do. Dances twice a week, bowls in leagues, travels the world. (Last couple of trips: Australia, China, Alaska…) Took him a while, back when I was struggling to find

Expertise

Tuesday, 9:20pm Reno, NV “Yep, nothin’ gets by me, cuz I’m a real fart smeller… uh, I mean smart feller.” (Cousin Donald) Howdy… It took me an awful long time to figure out that — to get anywhere in life — I would have to buckle down and actually get good at something. That was

“The Tabloid Stuff Bumps The Numbers”

Listen up, people. Homework assignment for all marketers here. Here’s the story: For eons, almost every top copywriter willing to spill secrets about writing killer ads has revealed a common sordid fact — the headlines of the tabloids like the National Enquirer are among the best study materials around. It’s a standard part of my