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The Big Lie

Monday, 10:45am
Sydney, Australia

Howdy…

Special guest-star post today… by my old buddy David Garfinkel (“Garf” to those us lucky enough to be close friends).

Garf has been my First Choice as “wingman” for the last half-dozen seminars I’ve given (including the Copywriting Sweatshops, the Hot Seat Marketing Makeovers, and particularly the Simple Writing System main event).

So, while I’m traipsing around Australia, scrambling to meet my seminar obligations while driving on the wrong side of the road in 3 major cities…

… I’ve asked Garf to write a guest post for y’all.

Without further ado… here ’tis:

Want To Know The Dark Secrets Behind Monster Success?

It’s Not Pretty.

By David Garfinkel

The Big Lie.

People say it different ways.

It usually starts out: “It must be nice to… “

And then they finish it with…

“… be born into a rich family.”

“… have such a natural talent.”

“… have genes that make you look like a god (goddess).”

And so on.

Well, part of it is true.

Some people are damned lucky. They don’t face the same struggles regular people do.

But an ugly and dangerous assumption lies underneath all of this.

You see the assumption played out in movies. In schoolrooms. In glossy magazine articles.

You hear it in the rumbling, grumbling soundtrack of your own subconscious mind. Hey, the powers that be have spent enough money, time, and effort spreading this Big Lie into the mass consciousness, everywhere you turn. Of course it’s going to be embedded in your deepest thoughts.

The assumption goes like this:Continue reading