Quick lesson in competence and incompetence.
Which are about a hair’s width apart in your brain, even if you refuse to admit it.
Here’s the lesson:
Just because you rock at one thing does NOT mean you are competent in everything (or anything) else.
Sounds obvious, right?
Isn’t, to most of your fellow humans.
Examples abound: Doctors (who got through years of freakin’ medical school) are well-known chumps when it comes to financial matters, falling for the worst-designed scams imaginable. High school jocks who figure their on-field athletic skills are preparing them for a wonderful adult life often have a rude awakening headed their way. Marriage counselors (especially the good ones) are typically already divorced a few times.
And entrepreneurs who conquer one marketing medium (say, Clickbank) assume they’re bulletproof…
… and gleefully murder their wealth by cluelessly wandering into a new biz model (where they’re quickly eaten alive).
And yet people never stop assigning all kinds of savvy and skills to experts who have shown absolutely zero competence to support such laurels. (Looking at you, TV political pundits.) (And you, Mr. Marketing Guru with a nice smile but nil real-world experience.)
Why do we do this?
Mostly because we crave real experts, honest heroes, and genuine leaders so much, we’re willing to overlook little things (like reality) and cross our fingers over outcomes.
The alternative is to, you know, become competent yourself and — ick — take responsibility for your decisions and actions.
The very best biz owners are like the best stand-up comics — they become self-aware, know their weak areas, and laugh about them.
And never pretend they’re something they’re not.
I am very, very good at what I’m good at, for example.
And what I’m not good at, I absolutely suck at.
Which is why I surround myself with folks who are good at what I’m not good at.
Your network of pals, colleagues, friendly enemies, experts, and partners should be diverse, self-aware themselves, and deeply experienced. You don’t have to become BFFs with your tech guy, but you do need to “connect” on a real level…
… so your values, ethics, lifestyle preferences and long-term goals are aligned and headed in the same direction. (Not surprisingly, this often does result in lifelong friendships… but it’s incidental.)
This Is Rule #1: Don’t try to “go it alone” for the long run.
The more successful you become, the more you’ll need a network to support you.
And the more successful you DESIRE to become…
… the more your network needs to be truly competent and front-loaded with massive experience (which they’ve learned from, not merely gone through).
Most of the folks you’ll meet in your journey through life will be incompetent at most of what they do.
And oblivious of it.
As an entrepreneur, you are no longer “one of the crowd”.
Your needs change immediately, your exposure to risk skyrockets, and the degree of “adventure” you experience goes off the charts.
If you do it right, that is.
Learn to judge your colleagues by what they do, not what they SAY they’ll do.
Arrogant, cynical braggarts are hiding something.
Shake off your natural inclination to assign competence to them (cuz they’re demanding you do so), and instead, take responsibility for your decisions by knowing your limits, and surrounding yourself with real experts who fill in the gaps.
P.S. Have you ever glanced at the testimonials piled up on Amazon about my book “The Entrepreneur’s Guide To Getting Your Shit Together”?
Some of the most famous folks in marketing and advertising give the book a solid thumb’s up. Looky some of the more recent ones from regular entrepreneurs, too:
No substance just a greedy marketer slash advertiser trying to get your money
Okay, so one miserable dude gave it one star (but left a very funny note!).
If I ever start pleasing everyone, I’m gonna hang it up.
My stuff is very much NOT for people with language hang-ups (fuck ’em, anyway), or deep confusion about what they think an entrepreneur does, or who are just plain old bat-shit crazy (about 20% of the population, at last count).
… my books ARE very much for anyone looking to move up a level in life and career.
Especially this book.
If you haven’t already read it, get it here.
If you have bought it, then buy it again and give it to someone you love.
It’s just seriously good stuff for anyone needing a mentor in their corner.
"11 Really Stupid Blunders You're Making With Your Biz & Career Right Now."