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Monday, 8:24pm
Reno, NV
“… and in the early mornin’ fog, I looked into those Mystic Eyes…” (Van Morrison, with Them, “Mystic Eyes”)

Howdy…

Had a little extended email exchange with our old pal Shawn Casey today.

See, he’s about to turn the Big Five-Oh… and I offered him the same gift that Gary Halbert offered me when I turned 50: An open invitation to hear about all the horrific shit he has to look forward to as his body slams full-force into official middle age.

Halbert used to absolutely delight in detailing for me some of the more evil indignities of waving bye-bye to youth.

Let’s just say your days of indulging in a bar brawl, and sleeping it off so you can do it again the next night, too…

… are over.

(Bonus insight: However, you can still have fun minus the dangerous stunts and life-threatening bravado that used to cap a good night out.  Who’d a thought?)

I’m still laughing from that exchange with Shawn.

In truth, if you’re healthy, it ain’t all that big a deal sliding into your fifties.  If you’ve spent the last four decades thrashing yourself, then yeah, you may be looking at getting your ticket punched early.

But if you listen to your body, keep the stress under control, get some freakin’ exercise once in a while, and avoid chunking out like Jaba The Hut…

… well, it’s actually kinda nice being a grizzled, older ape.

The real pleasures of life are just as intense… and you’ve pretty much identified which ones you want to focus on.  (I spent my youth sampling almost every forbidden fruit in the feast… which I felt was my duty as a buddng writer.  Many of those experiences were just downright awful, and yet they’d looked so good from a distance…)

And — even if you dinked around a lot for the bulk of your youth (as I did) (and, boy, was I good at dinking around) — you can’t help but have gathered a ton of experience.

And stories.

And whatever mangled philosophy of life that got you this far must have something going for it… or you wouldn’t have made it.

Now, the reason I’m writing this post…

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62 Comments »Jul 13th, 2009

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Howdy…

Quick post here, cuz I’m heading out the door for a trip out of town.

I just want to alert you to a wonderful opportunity:  My good pal and colleague, Mike Koenigs, asked me to speak at a hot new marketing seminar…

… where all the proceeds go to a truly great cause.

The last event like this I helped out with was the one Gary Halbert hosted after Hurricane Andrew ripped up south Florida.  We stocked the speaker list with the hottest names from the entrepreneur world…

… and it offered people an excellent chance to offer real support to a very deserving cause…

… while scoring KILLER marketing info in a cutting-edge seminar.

Mike’s put together a line-up just as stunning, for this event coming up next month.  Besides moi, there is Eben Pagan, Shawn Casey, Russell Brunson…

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No CommentsJul 7th, 2009

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improv

Thursday, 11:49am
Tampa Bay, FL
“What kind of music do you play here, Bob?” “Oh, we got both kinds. Country and western.” (Bob, the bar owner, and Jake Blues in “The Blues Brothers”)

Howdy…

Each year around July 4th, I like to post something on the blog about the First Amendment to the Constitution.

The part about free speech remains a protection that Americans enjoy (most of the time)… while much of the rest of the world refuses to even consider the concept.

Even otherwise enlightened joints like Europe have an itchy relationship with free speech.

Hell, we couldn’t get such a protection passed here in the States now.  If it hadn’t been wedged into the Constitution by Jefferson in the Bill of Rights 240 years ago, it would still be an unrealized pipe dream of writers and deep thinkers everywhere.

Make no mistake:  Your freedom to write blogs without government interference… as well as your right to use words like “fuck” to your heart’s content while making your point… is protected (mostly).

And this freedom is what fueled America’s dominance in stand up comedy.

Hey, don’t scoff.  Satire, ridicule, and funny stuff very much qualifies as deep thinking.

In fact, it’s how public opinion gets changed the fastest.

And this freedom has been denied to almost every human who has walked the planet in our history.

So don’t take it lightly.  Your ancestors would have killed for such a seemingly obvious privilege (and both did kill to get it, and die defending it).

The Man don’t like free speech.

Bugs him.  Irritates his sense of authority and moral dominance.

Well, fuck The Man.

For every writer who was or will be jailed for writing the truth (as he or she sees it)…

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55 Comments »Jul 2nd, 2009

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Monday, 12:10pm
Reno, NV
“Let’s just say I was testing the bounds of reality…” (Jim Morrison of The Doors)

Howdy…

We have a winner!

Actually, the winning answer to last Friday’s quiz crashed the gates within ten minutes of the post going live.

But it was good to let the test string out, anyway… because the hard-core thinking and pure cogitation going on was excellent mental exercise.

In fact…

… there was so much fresh thinking in the over 200 responses (as of right now — they’re still trickling in)…

… that I feel compelled to bestow THREE prizes.

One, for the first right answer.  And two more for honorable mentions — one for Best Exhibit Of Pure Kick-Ass Attitude… and another for Cracking Me Up with real wit and cleverness.

I’ll reveal the winners in a moment.

First, though… let’s unravel what we’ve all learned here from this little brain teaser.

Revelation #1: James Surowiecki, in his book “The Wisdom of Crowds”, pointed out how often polls and crowd sampling is dead-on correct.

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23 Comments »Jun 29th, 2009

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Saturday, 8:42pm
Reno, NV
“Look Dave, I can see you’re really upset about this. I honestly think you ought to sit down calmly, take a stress pill, and think things over. (HAL to astronaut Dave in “2001″)

Howdy…

Okay, let’s do a quickie quiz, what d’ya say?

It’s Saturday evening, after all… and I just got my ass whupped by Michele at Scrabble (her first win, ever, in 10 years of trying) (and I don’t expect to ever hear the last of it anytime soon).

(What’s the time limit on doing the “Ass Whup” dance, mocking your partner, anyway?)

So, to keep my mind off the misery of such a wrenching loss (she accidentally used all 7 letters in her third turn, and that bonus 50 points is what beat me), I’m hiding in my office.

I’ve got maybe 10 minutes before I have to come out and face more taunting and jublilation.

Thus, a quick blog post.  (“Get out of here!  I gotta work…”)

I’m giving a prize away, of course.

Let’s se… how about a fresh copy of “Kick-Ass Copywriting Secrets of a Marketing Rebel” to the first right answer.

I’ve got a nice new one burning a hole on the shelf across from my desk.  It’s got your name on it, Mr/Ms Winner.  I’ll sign it, and have Diane ship it out asap.

Sound good?

Okay.  Here’s the quiz:

The most common question I get from entrepreneurs who are stuck on some part of their marketing…

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270 Comments »Jun 27th, 2009

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