Seriously — What Does “Copy” Mean in Marketing?
Tuesday, 4:05pm Reno, NV "How does copy fit into my biz?" Howdy. I get a TON of questions about how[...]
FRESH INK
COPYWRITING
The Big Damn “Lost” Trick To Solving Biz Problems Fast…
Sunday, 7:38pm Reno, NV "My social life's a dud, my name is really Mud..." ("Talk Talk", Music Machine) Howdy... Quick[...]
The Rest Of Your Freakin’ Life (Redux)
Wednesday, 6:50pm Reno, NV "Hey, you bastards, I'm still here!" (Steve McQueen as Papillon, floating away to freedom...) Howdy... I'm[...]
The Entrepreneur’s Checklist
Friday, 2:15pm Reno, NV “I read the news today, oh boy…” (John Lennon, “A Day In The Life”) Howdy… One[...]
Magic And Reality Walk Into A Bar. Only One Comes Out Alive…
Friday, 1:46pmReno, NV"You want it, you take it... you pay the price." (Bruuuuuuce Springsteen, "Prove It All Night")Howdy...One afternoon when[...]
How To Hire A Copywriter.
Tuesday, 2:14pm Reno, NV “Are you going on this crazy voyage?” (Sailor in “King Kong”, 1933 version) Howdy... It's high[...]
LIFE LESSONS
A Dire Warning For Your Biz… And A Simple, Elegant Solution
Friday, 1:35pm Reno, NV "You're on Earth. There's no cure for that." (Samuel Beckett, Waiting For Godot) Howdy... Let's get[...]
Tribute To The Ink Stained Wretch
Tuesday, 11:22pm Reno, NV "I'm a long gone daddy in the USA..." (Bruce.) Howdy... For most folks in America, July[...]
How To Win An Argument In 3 Easy Steps
Sunday, 3:45pmReno, NV"Mongo just pawn in game of life." (Blazing Saddles.)Howdy...A while back, I published a series of posts on[...]
The Foibles Of Being Human (Part 12)
Friday, 10:25am Reno, NV "I can't sleep, cuz my bed's on fire..." (Talking Heads, "Psycho Killer") Howdy... I've been studying[...]
FREELANCE WORK
About That “Secret” Collection Of My Best Ads…
Saturday, 2:00pm Reno, NV "Any writer who doesn't write for money is an idiot." (H.L. Mencken) Howdy... You know what[...]
ENTREPRENEURSHIP
That’s Not Funny, Part One
Tuesday, 7:59 pmReno, NV"What's so funny about peace, love and understanding?" (Nick Lowe)Howdy...One of the first things you hear, when[...]