1. What general market are you in… how long have you been in business… and what products or services do you offer?
2. What website URLs are you currently hosting for your business… and approximately how much are you grossing now, and how much have you grossed at the highest point in your marketing efforts? (This information is completely confidential… and if you’re squeamish about stating specific figures, you can just say whether you’re grossing more-than or less-than a certain figure. Whatever makes you feel more confident in sharing.)
3. Have you ever worked with a professional copywriter before? Have you ever consulted with a professional before?
4. Finally, what do you feel are your biggest advertising problems right now?