FREE, for all fans of Daniel Throssell…

John Carlton's Legendary

"One-Legged Golfer" Ad: 

Stripped Down and Laid Bare

Here's your chance to sneak a peek behind the scenes of a crazy successful ad I wrote in the 1990s…


… that is still paying me royalties to this day. Yes. In 2026.


Inside, you'll discover:

John Carlton's Legendary Ad Breakdown

  • The exact process I used to uncover the most delicious and irresistible hook for any ad. 

  • The principle behind the hook that made my ad kick ass while all my copycats failed miserably. (If you're using generic, AI prompts, your chatbot is also missing the mark and causing you to lose sales).

  • The real emotional triggers that make your prospects' eyes pop, glues them to the page so they eagerly listen (or read) your entire sales pitch. 
  • And much, much more!
Yes! I Want to Avoid ALL of These Blunders!

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