Tag Archives: mastermind groups

The Entrepreneur’s Checklist

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Friday, 2:15pm
Reno, NV
“I read the news today, oh boy…” (Lennon, “A Day In The Life”)

Howdy…

One of my favorite quotes from Gary Halbert: “There is nothing that cannot be accomplished by a man who refuses to face reality.”

You laugh, but he was dead serious. One of the reasons we became fast friends was our mutual outlook on life – whenever reality was inconvenient to our goals, we just ignored the facts, lowered our head, and bulled forward.

That photo, above, is me in high school (from the yearbook). I loved basketball, and was good enough to become the captain of the “B” squad my junior year…

… however, as should be evident in this photo, I ran into a brick wall trying out for the varsity a year later.

The guy guarding me as I took that jumper is taller than me by a foot. I was the smallest guy on the squad…

… and really, at some point a caring coach probably should have taken me aside and said “John, I know you love the game… but look at your family. No one is taller than 5’10”, and basketball is a sport for tall folks. You’re not going to magically grow into the size they want on the varsity team…”

I wouldn’t have listened, anyway. I’m like a Jack Russell terrier – a big dog trapped in a small dog’s body. Eventually, in sports, my poor eyesight and lack of height stopped me…

… but I had fun for a couple of years in the meantime.

Later on, as I was gathering my courage to try copywriting, an actual professional copywriter earnestly informed me that I should not even try.

“It’s too hard,” she said. “You’ll never be a pro writer.”

That was, of course, the BEST thing she could have ever told me. I doubt I could have survived the first years without that internal motivation of needing to prove her wrong.

I call it “negative motivation”… and it’s actually one of the most powerful forces available for getting stuff done. I never saw her again, and don’t even remember her name…

… so it wasn’t a need to flaunt my success in her face. It was all internal for me – I used her as the “face” of the obstacles in front of me, and I even laughed when I later realized I was in a position to tell her “Fuck you, I made it anyway.”

Yes, my internal ego is an immature twerp sometimes. Chip on the shoulder, snarling underdog attitude, and an almost stupidly-aggressive and irrational refusal to face reality.

I am so grateful for it, too.

(By the way… I nailed that shot in the photo, above… and ended up with 20 points while also hitting the winning basket. Easily my finest moment in a futile, doomed effort to be a “real” basketball player. A has-been at 16.)

You do not need to be a belligerent rebel to be a good entrepreneur…

… but it can help sometimes.

Certainly, given the choice of sitting down to dinner with the business types in suits, who are uber-polite and careful in their conversations…

… or the rowdy crowd of rule-breaking ne’er-do-well whack job entrepreneurs who may easily get kicked OUT of the restaurant….

… well, you know which one I’d pick.

I was Halbert’s sidekick for a very long time, and one of the most enjoyable parts of the gig was wandering into a new client’s offices and creating massive chaos. In a rational world, none of the buttoned-up biz owners we dealt with would have tolerated us for more than a few minutes…

… but, because we brought the “magic” of ads that worked, they HAD to not just tolerate us, but sometimes coddle us and even pay us more than they were going to earn themselves in the project.

We weren’t mean. Perhaps arrogant at times. But both Gary and I had wandered into the entrepreneurial world precisely because we didn’t “fit” in the normal corporate environments. We were outlaws by nature, outrageous by temperament, and adventurers who ate risk for breakfast by choice.

Again – you do not NEED to be a half-crazed rebel to succeed in biz…

… though, I’ve noticed that a great number of the dudes and dudettes at the top of the entrepreneurial game don’t easily fit into nice, tidy molds. They don’t behave themselves in polite company.

I’ve been thinking a lot, lately, about what you DO need to be a successful entrepreneur. In my mastermind, there have been many members who were unclear on what it “meant” to be an entrepreneur…

… and we’ve helped every one of them get over their fears, stop obsessing on the wrong things, and become much more confident  (and successful) marketers. Mostly, they are stunned by the magnitude of profit that comes from doing things right.

It’s all a matter of hanging out with veterans who can commiserate with your stumbles, help you correct the damage, and reveal the secrets of getting into a solid success-groove, and riding it all the way to wealth and happiness.

My goal is to, eventually, have a comprehensive menu of things you can do at every step of your business life. That’s gonna take a while, though…

… so, for now, I have a starter checklist here you might find helpful.

Let’s just get into it. Here (in no particular order) are the main things you’ll need in your “toolkit” as an entrepreneur:

[] Survival resources. This includes books (both the ones you read for general knowledge and put on your shelf… and the ones that stay on your desk, dog-eared, because they are tools that help in your day-to-day work)…

… an ever-expanding network of experts, mentors, colleagues and go-to-guys (including tech geeks, hosting services, spies, friendly competitors, and helpmates in your quest for animal-level contentment)…

… and whatever courses, seminars, and tutorials you need to attain a mastery of the details of whatever biz you’re in.

[] Goal-setting skills. You need to understand, clearly, where you’re headed and what you want from both your journey and your final destination.

It’s okay, early on, to not be clear on you ultimate goals. Sometimes, you work hard to attain something, and only then realize it wasn’t what you wanted after all. That’s how life works in the active part of the pool. You will constantly re-adjust your long-term goals as you go.

Short-term, however, you need to get good at breaking down the best path to your target, while also learning how to fix problems and deal with unexpected emergencies.

[] Thick skin. You simply need to put your ego aside when entering the entrepreneurial world…

… cuz you’re gonna get stomped, bullied, abused, insulted and assaulted. Often. In new and fascinating ways that your civilian pals will never believe possible.

Your motto must be “eyes on the prize”, at all times. There will be setbacks, disasters and breathtaking failures.

You know you’ve “arrived” as a true entrepreneur when all of this becomes just part of the process, and you even enjoy the constant challenges raining down on you.

[] Risk tolerance. This is what sets most entrepreneurs apart from other civilians. Against the advice of your drinking buddies (who really do not want you to succeed, because that will destroy their own belief that the little guy can’t win)… contrary to the fears of your family (who are terrified that your wild-ass biz plans will bankrupt the joint)… and in utter defiance of your own Red Flag danger alarms…

… you’re going to have to lay your reputation on the line, and climb into a fight with the forces of capitalism armed only with your wit, meager skill sets, and raw determination.

And no one else except other entrepreneurs will even vaguely understand what you’re going through. Working without a net. Daring the universe to slap you down. Going into situations, over and over again, where you’re a complete rookie, apt to make embarrassing mistakes.

In short, living with risk. And the consequences of risk, which can include failure.

Of course, a true entrepreneur regards “failure” as just another step on the rocky path to breakthrough success. It’s a process. Few get it right the first time.

So, you need to assess your capacity to accept, and deal with risk. If the very notion of taking a risk terrifies you into inaction, it’s probably a sign from God that you need to get a job somewhere safe.

[] Your basic bag of tricks. You may have to learn the basics from books at first, or by observation… but no matter how you learn them, you need to understand the fundamentals of a sales funnel (qualified leads are captured and closed)…

… the details of fulfillment and customer management…

… and how to craft a sales message that can be easily communicated to prospects.

It’s not rocket science, but you’re an idiot if you think you can “fake it” as you begin marketing your biz for real.

Fortunately, there are a lot of courses out there to shortcut your efforts…

… or, you can dive into the many books out there on these subjects. In a weekend, you can begin your self-education by reading one on marketing, one on sales, and one on writing copy.

Your first choices may be the wrong ones to read, but that doesn’t matter — because you’ll have started the process, and that’s the critical part of this step. Next weekend, read three different books on the same subjects. Rinse and repeat until you feel you have a toe-hold in each subject, at least.

The longest journey begins with a single step. Just try not to fall on your face immediately, all right? Read critically and intelligently, and continually seek out authors you can trust and identify with.

[] A budget, or war chest. You will need cash in your biz adventures. No getting around that.

I’m not a great role model. I started my freelance career with one tank of gas in a rattle-trap car, one month’s rent paid, and enough spare change to feed myself for a couple of weeks. I had no Plan B.

Much better to have a planned budget, and the money to meet it for at least a few months. If you’re already in business, and you want to expand or get into a new project…

… then have a “war chest” of cash you can invest in the adventure. Don’t go in broke, or clueless about what you may need to pull out of your existing biz.

Most entrepreneurs hate budgets and planning.

Do it anyway. There are plenty of misadventures awaiting you in biz — don’t stumble on stuff like budgets, which you have control over and can figure out easily.

[] Ability to judge what’s worth doing, and what’s going to hold you back.

This is a biggie. You may suck at it right now, but one of your goals must be to get pro-level good at judging client requests, job offers, new projects, partner assessment (in both biz and love), and all the little and big decisions that will cascade upon your head every single day.

One tactic: Use the 1-10 “pain scale” measurement many doctors use in assessing patients. Use it on yourself – what level is the value… the risk… the reward… and the danger of any decision you encounter?

Is it a big deal, or a little deal of no lasting consequence?

Get good at this, as fast as possible. One of the main failure points of unsuccessful biz owners is a lack of prompt, good decisions.

[] Stress management. You’re going to encounter stress as an entrepreneur. That’s a given.

Ignoring this stress is a very, very, very bad idea. It will never leave, it will build up, and in due time it will fry your brain like an egg in a skillet.

You are not a superman. Your body and mind are vulnerable to the ravages of poor diet, lack of exercise, and constant hormone dumps of adrenaline and other bad chemicals.

Massage, meditation, lots of vacations, reading good books (not biz books) to relax, having “safety zones” in your week where you are free from the tentacles of your biz (no phone, no email, no nothing)…

… the tactics for battling stress are easy to find and experiment with. Find what works for you, and give it PRIORITY status in your life.

For example, I began weekly massages early in my career… long before I started buying better clothes, a newer car, or eating out more often. Massage “re-set” my physical stress levels, and I’m convinced it has saved me from ulcers and worse. And kept me mega-productive for decades.

I started out with a “business before pleasure” mindset… but included in “business” was de-stressing and being a good animal (loose, strong, well-fed, lots of restorative sleep, etc).

And finally (for this short “starter list”)…

[] Have an exit plan. Go after your goals like a terrier after a squirrel, with total focus and commitment.

However, realize that sometimes your goals need to adjusted, or even abandoned.

When the facts and circumstances change, your goals change. (This includes sudden changes in technology, like Google slaps… booming new opportunities that didn’t exist earlier… even realizing you no longer crave what motivated you so desperately before.)

I’m not suggesting you have an easy “bail out” plan, that you can take whenever things get dicey. Like Cortez burning his ships upon his conquest of Mexico, a lot of entrepreneurs do better when there is no turning back.

Rather, I’m talking about visualizing your life after success. Many entrepreneurs, right after “making it”, immediately begin to sabotage the biz. Because the fun is in the building up of the thing, the adventures of tackling challenges and working without a net.

Once you’ve been successful, you either need to pivot to management of the biz (yawn)…

… or consider the consequences of cashing out, selling your biz, moving into something else, or just becoming an “intrapreneur” like Steve Jobs did at Apple.

At least consider what your life will be like when you succeed. And consider options for yourself.

Okay. That’s the starter list. Not a bad checklist to have on the wall above your desk as you move forward, either.

One last thought on reality: Yes, I ignored the reality of who I was, and what I brought to the game, as I plowed through life going after unrealistic goals.

However, there is ONE reality I never ignore.

That would be the reality of results. I love seeing how ads and tactics work, or don’t work, through actual sales numbers (and click-through and open rates, and so on).

However, I look at these results CRITICALLY. I don’t accept them blindly. They are tools for moving forward. Where did, or where could the ad have failed? Can we fix it? What other things can be done to navigate a sales problem? Where IS the main problem, anyway?

My stupidly-aggressive and irrational refusal to face certain realities has served me well over the years. If I’d listened to the nay-sayers, or even my own fears, my life would have been much less exciting and happy. And rich, in every respect.

Still, all vices in moderation. That’s my motto.

Find out what works for you.

I hope this list is a good starting point.

Stay frosty,

John

P.S. Did I leave anything off the list that should have been on there?

Love to hear your take on the matter, in the comments section below…

Department Of First-World Problems

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Thursday, 10:37pm
San Francisco, CA
If you want it, here it is, come and get it…” (Badfinger)

Howdy…

Quick post today — I’m hosting my awesome Platinum Mastermind early tomorrow, and have a little prep work left to do.

However, I thought you might enjoy sampling the kind of posts I’m getting global recognition for… on Facebook. So I ripped a recent one from the site, and put it here for your delight and consumption.

Social media confuses most marketers — many refuse to even engage with Twitter or Facebook (or any of the myriad other options online to share silly secrets and post photos you’ll regret later). But I was an early adopter, and eagerly so — I had one of the very first marketing blogs (which you’re enjoying here), one of the first biz-oriented podcasts on iTunes (and if you haven’t listened to the latest free podcasts I’ve been hosting, go to the Psych Insights For Modern Marketers site now and indulge: www.pi4mm.com)…

… and I’ve been breaking every “rule” on Facebook ever since it hit the mainstream. I use FB to have fun, sometimes… but also to share insight, advice, lessons and some of the more obscure (and funny) war stories I’ve gathered in my 30 year career. (I currently have 5,000 “friends” — the limit — plus another couple of thousand “followers”… and I expect them all to show up at my wake and cause trouble. I’ve made them promise, in fact.)

To get the full flavor of what’s up — including the very long comment threads that you are invited to join — you’ll need to pop over to my Facebook page (www.facebook.com/john.carlton).

However, here’s a nice little taste:Continue Reading

How To Force Me To Personally Advise You On Your Business… For Cheap.

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Friday 8:09pm
Reno, NV
“Just move on up now…” (Curtis Mayfield)

Howdy.

Quick post here to help you figure out when you should probably consider consulting with a respected, proven veteran marketing expert…

… and what your perfect consulting option is, once you’ve decided it’s time to kick your biz or career into high gear.

Step One: As a small business owner or entrepreneur (especially if you’ve been going at it alone, or mostly alone)… if you have any kind of success at all… there will come a time when you’re simply overwhelmed and need a little help. Or a lot of help.

For example:

[] It may be time for you to move up a level in your marketing… and you know that having a veteran marketing expert comb over your new plans can shortcut your path to increased wealth, while jumping over the unseen pitfalls that ruin so many other biz owners trying to expand.

[] Or, you may have a problem that needs serious attention… like sales going into the toilet, or new competitors chewing you up, or sudden changes in the marketplace that crush your bottom line (like a Google slap, or adverse rule changes at Clickbank, or the obsolescence of your product, or technological left-turns that disrupt your sales process). Even worse, what was working before suddenly isn’t working anymore, and you don’t see a clear reason why.

[] Or, you’re just working harder and harder, but sales are stagnant. Time, perhaps, to bring in an objective, experienced marketing whiz who can help you restructure your biz plan… so you maximize results, and get your life back (by working less, not more.)

[] Or, you may want high-end professional advice on your current sales funnel… just to make sure you’re not hemorrhaging money somewhere, or murdering potential sales through marketing blunders you can’t even see.

[] Or, you may be ready to start a new business adventure, and just want to be positive you’ve got your ducks lined up and you aren’t forgetting something critical.

[] Or, you have copy that may or may not be working, which you know could jack up your bottom line if a professional copywriter helped you with a total make-over.

Step Two: The best reasons to seek professional help from a veteran dude like me always have one main goal: To fix problems, and goose your bottom line into obscene levels of newfound wealth.

When your situation is urgent, the cost of hiring a consultant who can provide solutions is almost always “cheap”, because you’re extracting yourself out of a dangerous reality that threatens your business and peace-of-mind.

And it’s a screaming bargain when that consultant can offer you simple fixes inside of a plan you can put into action immediately…Continue Reading

Staying Out Of “The Lonely Hearts” Club

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Monday, 5:55pm
Reno, NV
“Train whistle blows, lost on its own track…” (Dwight Yoakum, “Long White Cadillac”)

Howdy…

I thought you’d want to see this.

I first posted it on Facebook, and it generated an avalanche of “likes” and comments… which always means I’ve hit a nerve. And since many of the nice folks on my main list are curmudgeons who refuse to participate in social media (“Facebook, bah, humbug!”)…

… I’m reprinting it here. So you don’t have to sully yourself by dropping by Facebook. (Bonus: The post below actually trashes large swaths of the Web.)

The cold, dark days of December are, traditionally, a breeding ground for both regret over mistakes in the past year…

… and (more happily) for bold new plans in the coming year.

So, in the spirit of helping you end the year on a positive note… while also teeing up 2014 as possibly your best new year ever…

… let’s see if this advice (which has transformed so many entrepreneurial adventures into something amazing) will have any effect on you. Maybe get a head-start on wading through the mounting piles of nonsense out there, and snuggling up closer to the reality-checks and truths that can help you attain your wildest goals and dreams.

Here’s the post:

Warning (and your brain may curdle if you ignore this): I’ve been paying close attention to human behavior for longer than many of my readers have been alive. And because I felt so clueless, even as a kid, I devoured every available source of “spying” on how everyone else managed to exist in such a strange world…

… which included reading advice columns (street-level psychology at work with Ann Landers and sis Abbey), monitoring adult conversations, and stalking older kids (who were navigating life just a few hormones ahead of me).

So I’ve been a one-man research center for decades. I still haunt multiple advice columns online, see what the trolls are up to in the comment sections of NYT opinion pages, and (here’s the important part) discuss human behavior with a wide selection of colleagues both online and in person.

The discussions are critical… because there is a FLOOD of bullshit cascading down on us from every direction in the culture. It’s impossible for one individual to keep track of the spin, urban myths, misinformation campaigns…

… and (especially) the really, really, really awful investigative reporting that passes for news organizations today.

My colleagues are biz owners and pro writers well-trained in applying high-level skepticism to incoming data, and following through on research when necessary. We represent every age group of functioning adults in the culture, from all over the world (including the US hinterlands, Canucks, Limeys and other uncivilized joints), specializing in all kinds of different markets, hobbies, lifestyles and professional goals.

So when — for example — the media gets looped into a meme on how millennials (the generation of kids just now emerging from college) are bringing their parents to job interviews, and are incapable of critical thought (because of helicopter parenting) and just generally not becoming adults at all…

… we can look behind the glib stories and anecdotes and see a deeper truth.

Such as how all of us, from every living generation, have oodles of friends and family who meet every single detail of the problems now being assigned to millennials. The lack of independence, the living at home until late 30s, the whining and narcissism and sense of entitlement…

… all of it. And when you get a broader view, from older and younger colleagues, you quickly see how DEEP the bullshit can get in a media firestorm.

I hunt down photos and resumes of the reporters, and sigh. They’re like, twelve (or 32 going on 12) — insulated, given vast unearned attention through posts and stories, and dishing out accusations based on minuscule life experience.

And yet the stories stick, and become “common wisdom”.

As a marketer, you need to immerse your bad self into the culture, and understand what your prospects know and — very critical — THINK they know. And what they suspect they don’t know, or feel paranoid about not knowing.

That means you’ve got to go deep, all the time, and have resources you trust to bounce incoming data and ideas off of.

Masterminds have always been my #1 tool for this. I’m in multiple free ones, have paid for membership in others…Continue Reading

The Answer (and Winners) Revealed…

photo-1Thursday, 2:30pm
Reno, NV
Every time they were sure you were caught, you were quicker than they thought…” (Bob Seger, “Still The Same”)

Howdy…

Well, we do have a couple of winners to announce here.

It was a hell of a quiz, wasn’t it. Over 400 responses (and still climbing)… and, as several posters noted, just reading the thread was an enlightening experience (with dozens of great stories and insight shared).

Crowd-sourcing at its finest.

Before I give the two winners their moment in the sun, however (and ship out their signed copies of “The Entrepreneur’s Guide To Getting Your Shit Together“)…

… let’s get straight on the answer to this one-question quiz.

Recall: I asked what — in my 30 years consulting with biz owners, freelancers, entrepreneurs, inventors and dreamers — was the Number One problem I saw folks encountering in their quest for wealth and happiness.

There may indeed be many other problems troubling folks…

… but in my experience, there is only one Big Kahuna problem.

And solving this big one also solves vast chunks of other problems in your life and career. Just like that.

The last great clue (no, I’m not gonna just roll over and tell you the answer without preamble) is in the photo up top here: That’s (from left) Joe Polish, the marketing whiz-kid who wrote the forward to my book…

Gary Halbert, my uber-infamous mentor, biz partner and close pal…

Gary Bencivenga, whose controls I stalked and whose teaser copy inspired me to rewrite my own bullets 30 times for every ad I penned (and who I actually wrote some stuff for in the late 80s)…

… and me.

Bencivenga loved this photo. We’d all known each other and worked in the same part of the direct response world for years… but we’d never all been in the same room together. (This was in NYC, at Gary’s legendary “Bencivenga 100″ seminar.)

Think you have the answer yet?

Consider: Just from these four guys, you’ve got generations of successful copywriters and marketers who owe their “breakthrough moment” to one of us. Ads that brought in gazillions, and created empires. Advice that transformed a moribund business plan, or a headline, or a career. An entire revolution in biz attitudes, success strategies and persuasion methods…

… all emanating out like rocket-fire from just these guys.

Got the answer now?

We leaned on each other, borrowed from each other, learned from each other, watched each other’s back, traded war stories and admired each other’s skills…

… and, in general, shared often large parts of our professional lives in the thin, rarefied air of world-class movin’-and-shakin’.

In short… Continue Reading

3 Old School Rules That Can Ruin Your Plans To Remain Poor And Miserable.

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Monday, 3:33pm
Rancho Cucamonga, CA
One way or another, I’ll gitcha, I’ll gitcha, I’ll gitcha gitcha gitcha…” (Blondie)

Howdy.

Okay, quick post today… aimed at ruining your life by prying open the profit floodgates with a few simple rules even grizzled old veterans seldom learn.

We’ll discuss later how to deal with all the extra moolah (so you can salvage an excellent life once the realities of being richer sink in).

(Tee hee.)

First, let’s make sure you understand these 3 basic (and mostly ignored or botched) rules from our Operation MoneySuck manual.

Ready? Okay, release the life-changing stuff:

Op$uck Rule #1: Get an assistant.

Hey, I totally understand the “go it alone” mindset of the average entrepreneur. I was a one-man-band for the first 5 years of my career — if you got a letter or phone call from my office (in my collapsing beach house in Hermosa), it was from me.

However, once I decided to start teaching and offering courses and coaching, I took to heart the Prime Operation MoneySuck Directive: “If you’re the dude responsible for bringing in the big bucks, then that’s your #1 job. And your #2 job, and #3 job, etc. Hire out or delegate everything else.

I brought on a part-time assistant for 10 hours a week, who worked out of her house (so we communicated mostly by email, phone and only occasional visits). She was smart, had biz experience, and was thrilled to have a part-time gig with totally flexible hours, with a generous and savvy boss (me) so she could work from home and raise her kid.

When I realized those 10 hours were INSTANTLY gobbled up by random stuff like scheduling consultations, dealing with refunds and printers and non-essential client requests…

… it became obvious that I’d been STEALING 10 hours of energy/time/thinking/effort from my biz. Which I could have been force-feeding back into the money-making part of that same biz.

Total WTF moment.Continue Reading

K.I.S.S.

Sunday, 3:09pm
Reno, NV
“The shortest distance between two points is a straight line, unless you’ve got a black hole handy.”

Howdy.

Nice, short post here today. In keeping with the theme “KISS.”

Veteran entrepreneurs recognize this, of course, as an acronym of “Keep It Simple, Stupid“… easily some of the best biz advice I ever received in my long career. I carefully printed this slogan out, by hand, on a big notecard and had it taped above my desk for years (though, my sign was even more direct and vicious: Keep It Simple, Shithead. I wanted to get my own attention.)

I made good use of slogans during the early days. “Business before pleasure” was also huge for me, since I’d squandered my youth as a party-hardy slacker… and simply re-directing my energy first to biz (and having evil fun afterward, if I still had any juice left) instantly changed my entire existence. I made a vow to myself — my first real vow that I took deadly seriously — to follow that self-administered advice without hesitation or complaint… and to never apologize for basing my career on a hackneyed phrase that few people ever thought twice about. And that’s when things started popping for me, success-wise.

That was a key realization: All those dog-eared rickety slogans, as mocked as they are, have earned their way into the culture…

… because they Continue Reading

Brain Tempest (Downgraded From A Storm)

Saturday, 2:23pm
Reno, NV
Who the fuck do you think you’re talking to?” (Travis Bickle, “Taxi Driver”)

Howdy. Sorry about being such a potty mouth right off the bat there… but that Taxi Driver quote is just too perfect for setting the stage.

Here’s what’s up: I’ve been involved in high-end, professional-level brainstorming and masterminding for, oh, around 30 years now. I think I’m starting to get a handle on it, too.

Okay, I’m joking. After spending half my career butting heads, arguing and mentally-wrasslin’ with legendary thinkers like Gary Halbert… with a LOT of money, reputation and consequences on the line…

… I actually DO know a little something about working over an idea, ripping away the bullshit, and uncovering the overlooked, ignored, and spot-on nuggets of truth and success-potential most people miss.

The process is very much like sausage-making: Not pretty, and not for the weak-kneed.

However, if you truly desire to run an idea, project or plan through the gauntlet of REAL brainstorming…

… it’s still the fastest way to load up your war-chest with tactics, strategies and solid creative mojo. So you can get moving on conquering the world (or your niche, whichever).

But here’s the kicker: Hardly any veteran marketers have a clue how to brainstorm effectively.

Folks just naturally suck at it. And recoil in horror when confronted with the real thing in action. (“No!“, they cry. “It just CAN’T be that brutal!“)

At least… Continue Reading

Have a seat… I’ll be back in a bit…

Wednesday, 9:05pm
Baltimore, MD
She’d drag me through the streets of Baltimore…” (Gram Parsons)

Howdy.

Quick note to let you know I’m still kickin’.

I’m just taking a little time off here to split the home-dive… meet up with some biz pals in Maryland (including Rich Schefren, Bill Glazer, and Perry Marshall)… and ponder the wonders of life.  (Okay, and maybe catch an Orioles game).

I’ve got several blog posts almost ready for publication, so I’ll continue with my prodigious outpouring of voodoo and shinola (in equal parts) when I get back to Nevada.

Meantime, why don’t you slip into the archives over in the right-hand column (right there, see ‘em, inches from your right hand), and dig into some of the stored posts.  I’ve been laboring over this damn blog for years… and the joint is awash in treasure for writers, marketers, and bohemians of all stripes.

All free.

Also, I see all new comments when I’m doing admin stuff here, so if you care to leave a note on an older post, I’ll likely see it.  The most popular articles here still generate some nice outrage and fresh insight from new readers.

The comment section is half the fun of this blog.

Anyway, I’ll be back next week.  There’s beer in the fridge if you want some…

Stay frosty,

John

 

 

Who’s Watching Your Back?

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Thursday, 7:41pm
Reno, NV
Please allow me to introduce myself…” (Stones, Sympathy For The Devil)

Howdy…

This is one of those lessons that arrived accidentally…

… and I had to stop and ruminate about it for a while before it made sense.

I’m lucky I learned it early, too.

It’s provided me with a home base of sanity when the chaos has reached shuddering crescendos and it was hard to think straight (let alone make snap decisions when crisis loomed).

You may find it obvious.

That’s fine.  Just don’t go thinking it’s obvious to the rest of the mean ol’ world out there… cuz it ain’t.

Here’s the story: One of my first jobs working for Gary Halbert was to fly to Detroit… and interview a guy who’d just lost 750 pounds.

Yeah, you read that right.Continue Reading


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These testimonials and case studies do not represent typical or average results. Most customers do not contact me or offer share to their results, nor are they required or expected to. Therefore, I have no way to determine what typical or average results might have been.

Many people do not implement anything I teach them. I can't make anyone follow my advice, and I obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped some of the folks you read about and hear from here achieve.

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