“The shortest distance between two points is a straight line, unless you’ve got a black hole handy.”
Nice, short post here today. In keeping with the theme “KISS.”
Veteran entrepreneurs recognize this, of course, as an acronym of “Keep It Simple, Stupid“… easily some of the best biz advice I ever received in my long career. I carefully printed this slogan out, by hand, on a big notecard and had it taped above my desk for years (though, my sign was even more direct and vicious: Keep It Simple, Shithead. I wanted to get my own attention.)
I made good use of slogans during the early days. “Business before pleasure” was also huge for me, since I’d squandered my youth as a party-hardy slacker… and simply re-directing my energy first to biz (and having evil fun afterward, if I still had any juice left) instantly changed my entire existence. I made a vow to myself — my first real vow that I took deadly seriously — to follow that self-administered advice without hesitation or complaint… and to never apologize for basing my career on a hackneyed phrase that few people ever thought twice about. And that’s when things started popping for me, success-wise.
That was a key realization: All those dog-eared rickety slogans, as mocked as they are, have earned their way into the culture…
… because they Continue reading
“Well, you’re sitting back, in your rose-pink cadillac…” (Stones, “Dead Flowers”)
I’ve been going through shoeboxes stuffed with old photos, discovering treasure right and left.
Hard to believe some of this stuff is decades past, but since I’m forever being asked what it was like working so closely with Gary Halbert for so many years, I thought you might get a kick out of some virtual album-viewing.
This month, April, is the fifth anniversary of Gary’s exit from this mortal coil. He remains dearly missed, and the great work he accomplished in his career still reverberates loudly among entrepreneurs (including those who only learned about him long after he split).
I was just hosting our Platinum Mastermind group, in San Francisco, this past weekend… and damned if Gary’s teachings and stories didn’t pop up in the interplay frequently and with shocking relevance. His effect on the marketing world was profound. I am one lucky, happy bastard to have spent so much quality time with him as co-conspirator, partner and close friend.
In fact, I’m staring at my phone right now, knowing that if he was still alive, he’d be calling right about now. To chew over some absurd matter in life, to share business gossip, to discuss a book, to float new project ideas, to rip into life with gusto again and again and love every freakin’ second of it.
The teachings of Gary will endure. There are precious few videos out there with him, but that’s all right — his audios, which are plentiful, are like experiencing him in your brain, and I recommend them. His sons, Bondo and Kevin, are doing an amazing job keeping Gary’s prolific writings available (and relevant).
Still, you kinda had to be there in the room with him to get the full brunt of his personality. He was truly a force of nature, unique, powerful and unwilling to settle for anything less than spectacular in his dealings with the universe.
Anyway, if you haven’t read my post “For Gary” yet (which I wrote in the hours after learning of his unexpected, untimely passing) go here.
You’ll find multiple other postings related to the dude all over the blog archives, too. All free, of course.
But today, I’m just gonna share a few photos I’ve dug up, and maybe a related story or two.Continue reading
“Who the fuck do you think you’re talking to?” (Travis Bickle, “Taxi Driver”)
Howdy. Sorry about being such a potty mouth right off the bat there… but that Taxi Driver quote is just too perfect for setting the stage.
Here’s what’s up: I’ve been involved in high-end, professional-level brainstorming and masterminding for, oh, around 30 years now. I think I’m starting to get a handle on it, too.
Okay, I’m joking. After spending half my career butting heads, arguing and mentally-wrasslin’ with legendary thinkers like Gary Halbert… with a LOT of money, reputation and consequences on the line…
… I actually DO know a little something about working over an idea, ripping away the bullshit, and uncovering the overlooked, ignored, and spot-on nuggets of truth and success-potential most people miss.
The process is very much like sausage-making: Not pretty, and not for the weak-kneed.
However, if you truly desire to run an idea, project or plan through the gauntlet of REAL brainstorming…
… it’s still the fastest way to load up your war-chest with tactics, strategies and solid creative mojo. So you can get moving on conquering the world (or your niche, whichever).
But here’s the kicker: Hardly any veteran marketers have a clue how to brainstorm effectively.
Folks just naturally suck at it. And recoil in horror when confronted with the real thing in action. (“No!“, they cry. “It just CAN’T be that brutal!“)
At least… Continue reading
Friday, 3:33 pm
“When the world is a monster, ’bout to swallow you whole…” (R.E.M., Can’t Get There From Here)
Quick post today (I promise).
It’s about a HUGE freakin’ disaster lurking behind many entrepreneurs right now…
… like a snarly ugly googly-eyed monster sneaking up on your ass with fangs bared and claws clutching.
Some of you, right now, can feel its hot fetid breath on your neck.
You know what this beast is?
It’s the Great Unknown Future that most marketers are facing right now, as 2011 comes galloping around the corner. And there are no fangs sharper, and no evil hunger more devouring than a recession-addled economy (licking its chops as it creeps up on you).
Now, here’s a free piece of advice from a grizzled veteran of 30 years in the biz world: I’ve successfully navigated at least 3 huge (and at least 3 other less-huge but still extremely painful) recessions since I began my career as a marketing expert.
I’ve done it alone…
… and I’ve done with the help, mentoring, and insight of folks who had been down that road before.
And I gotta tell you: It SUCKS to do it alone.
And having a little solid, experienced help watching your back can almost immediately transform your progress.
In my consulting practice, I see a lot of lonely cowboys wandering the marketing range, trying to figure everything out on the fly. They have no one to shuck and jive with… no one to bounce ideas off of (so they never get honest feedback)…Continue reading
“Please allow me to introduce myself…” (Stones, Sympathy For The Devil)
This is one of those lessons that arrived accidentally…
… and I had to stop and ruminate about it for a while before it made sense.
I’m lucky I learned it early, too.
It’s provided me with a home base of sanity when the chaos has reached shuddering crescendos and it was hard to think straight (let alone make snap decisions when crisis loomed).
You may find it obvious.
That’s fine. Just don’t go thinking it’s obvious to the rest of the mean ol’ world out there… cuz it ain’t.
Here’s the story: One of my first jobs working for Gary Halbert was to fly to Detroit… and interview a guy who’d just lost 750 pounds.
Yeah, you read that right.Continue reading