Thursday, 10:06pm
Reno, NV
“There are no rules for good photographs, there are only good photographs.” (Ansel Adams)
Howdy…
I grew up in a photo-loving family.
Pop still has his trusty Kodak folding camera — a true antique now — and I cannot yet bring myself to dig through that box in the garage with all my old cameras (cuz I know it’s time to start assigning them new fates somewhere else).
I swear to you I still have a box of Polaroid film in the butter drawer of the fridge. Might even be the last batch they ever made (and R.I.P. Polaroid, dear departed friend).
Mom was the photo archivist of the family, and even as other families gravitated toward 16mm film, I retained a purist’s preference for the snapshot over the home movie.
(Side note: I remember meeting someone 20 years ago who mentioned that they were on video from the moment of their birth, and it was unsettling.
Now, it’s rare to meet anyone under the age of 30 who isn’t cataloged on film through their entire childhood. I can’t even imagine watching myself being born. I have a hard time watching old seminar footage of me from ten years ago, for cryin’ out loud.
Anyone out there hauling around a library of self-referenced film with them? What’s it like?)
I believe I fell in love with photography the moment I saw my first photograph… and realized it was actually a moment in time captured forever.
And I formed some very intense ideas about what makes a “good” photograph as a third-grader thumbing through the still-amazing stack of Nazi photos Pop brought home from his stint as a rifleman during WWII.
(There’s no way to tell for sure, but those two dozen shots seem to be a German officer’s front-line cache of “Here’s what I did during the War” snapshots. Fascinating subject material that forced us to imagine what the story actually was behind those uniformed men… especially the one with the open bullet wound in the dorsal lat.)
As I grew up, I would become captivated by very few photos in the piles coming back from the drugstore of family and friends and pets and outings.
I never questioned why I found those few snapshots so iconic.
Later, one of my first jobs in advertising was overseeing the photography for a computer supply catalog every quarter.
That job meant gathering all the equipment (cables, monitors, furniture, floppies, etc) and spending a week or so with a professional photographer in Palo Alto trying to make plastic crap look good.
(I won’t bore you with the hassle that pre-digital photography presented — the need to refrigerate film, manually load it, and nurture it like a fragile duck egg until it could be color-separated and made “camera-ready”, which means ready for the printer to fuss with during the offset process of applying wave after wave of ink until the correct color was achieved.)
(Okay, sorry, I think I just bored you there.)
Anyway… I learned a lot about the technical aspects of photography (like using mashed potatoes as a substitute for ice cream, cuz the real treat wouldn’t survive under the required hot lights for a good shot).
Pro photographers in the ad field earned big bucks. They knew the voodoo.
But you know what?
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