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How To Communicate Incoherently

6

Monday, 6:56pm
Reno, NV
“When we remember we are all nuts, the mysteries disappear and life stands explained.” Mark Twain (sorta)

Howdy…

Have you seen my partner Stan’s first information video?

I think you need to see it, if you’re interested in mastering communication (which is the life-blood of selling lots and lots of stuff).

Personally, I find his video fascinating. He’s getting a ton of feedback on it, and we just spent an hour on the phone talking about it. One guy sent him such a personal email that Stan called him… not to argue, but to get the background story on why the guy had the opinion he had.

It was a calm conversation, Stan tells me… yet, at first, it was like sharing a bench on the fourth floor of the Tower of Babel. Each person was saying something important, but mere words didn’t seem to be able to get any points across.

I’m laughing my ass off over this as Stan tells the tale.

Cuz this is all about communication… and for the 25 years I’ve known Stan, we are constantly bickering about who said (or didn’t say) what, and who’s right and who’s a miserable toad for being so wrong.

It’s the foundation of our friendship.

Remember Star Trek? Stan’s like Spock, only with a sense of humor (and a taste for jazz and good beer). Very, VERY logical, and impatient with people who process info in illogical ways.

Like, oh… me, for instance.

Drives him frigging bonkers.

And I’d have to say I’m like Captain Kirk… not a (Continued)


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The Embarrassing Re-Appearance of Dr. Smooth…

3

Thursday, 9pm on the dot
Reno, NV
“Oh, jeez, he’s not back again, is he?”

Howdy…

Quick post tonight.

Gonna cover something I get asked about a LOT by aspiring copywriters.

Let me know if ya got questions.

Here’s the story: When I first started my freelance career, I hit upon the idea of adopting a “writer” personality.

I had to — my slacker personality of the time wasn’t gonna cut it. It would, in fact, murder any shot I had at success.

I didn’t need much encouragement to mess with alternative personalities. As a kid, we experimented daily with “being” someon else — an astronaut, a vampire hunter, a bug scientist guy (we dug up anthills with glee and fed flies to spiders), a doomed cavalry officer, a neighborhood vandal (did that a lot), a detective, and so on.

We went hog-wild, too, going as deep as possible (as kids) into the personality traits we imagined a fearless vampire hunter would actually possess.

So we were little actors. (When we weren’t vandalizing shit.)

I decided to spend some time developing this “writer” character I would play, because the consequences were serious. Deadlines, writing to get results, meeting client expectations… it wasn’t playtime anymore.

I didn’t go into any kind of schizophrenic break, or develop a different speaking style… no, wait, I DID work on my (Continued)


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Sex, Fun, Money, aaaaaaaand… More Sex

4

Monday, 9:27pm
Reno, NV
“Things will have to get more clear before I can even say I’m confused…”

Howdy,

I’m gonna need your feedback on this.

See, I’ve always been a wave or two out of the mainstream… and that’s actually helped me be a better business dude, because I have to pay extra attention to what’s going on (so I can understand who I’m writing my ads to).

This extra focus means I’ve never taken anything for granted — especially not those weird emotional/rational triggers firing off in a prospect’s head while I’m wooing him on a sale.

And trust me on this: Most folks out there truly have some WEIRD shit going on in their heads, most of the time.

It can get spooky, climbing into the psyche of your market.

Still, though, it is, ultimately, exquisite fun. This gig — figuring out how to (Continued)


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