We’re in for a treat today.
One of the best storytellers in copywriting — my longtime cohort Jimbo Curley — has sent us a riveting tale sure to send shivers up the spine of every entrepreneur alive…
… while simultaneously delivering one of the most primo lessons in getting after your own success. I laughed out loud several times — Jimmy has a real talent for doing that to readers.
Enjoy… and reap the profits of learning the lesson. Here’s Jimbo:
Thanks for the intro John.
Something crossed my mind the other day — just after I ran over my neighbor’s dog.
Here’s what I was thinking: As an entrepreneur, a business manager, or just a plain working stiff, you may not be taking enough risks.
Or perhaps not the right kind of risks.
I’ll tell you about poor Rex in a second. For now, fasten your seatbelt. You’re in for a wild ride.
“Risk” is the base ingredient for success. It’s the secret sauce to landing a spouse who’s outta your league. The mechanism for pole vaulting over your competitors. It’s how you’ll win big, and make your nay-saying friends and family look like idiots for ever having doubted you.
I’m serious. Today I own and operate a couple companies that earn in the millions each year…
… but twenty-something years ago it wasn’t like that. Back in the early 90s I was managing a near half-million dollar marketing budget for a hardware and contracting operation – at $28K a year. I figured I had a secure job, a good title, and would safely “ride my way up” the escalator of success while others risked their necks climbing up the rickety ladder.
I opened my eyes. The media reps who landed me as a client were wearing silk ties and gold watches. The guy running the crumby print shop I frequented was driving a new Beemer. The owners who employed me were living in obscene homes and enjoying three or four lavish vacations a year.
And yet there I sat for 8 to 12 hours a day at a particle-board desk. I ate a bag lunch and drove a 10-year old beater.
I wanted new stuff. I wanted lavish. I wanted obscene.
It began to sink in.
Achieving such noble and lofty goals in total safety was a delusion.
Simple math and ruthless honesty made it clear — I could NEVER get there “working my way up” from $28K a year.
In the “death zone” of Mount Everest climbers must use ropes and ladders to traverse a sheer 40-foot rock-face before they can reach the peak. It’s called the Hillary Step. (It has nothing to do with Clinton, but Sir Edmund Hillary, the first nut-job ever to summit Everest and come back alive.)
One screw-up on the Hillary Step… one minor bobble… and you’re dead meat.