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Buzz And Awe, Part 2

14

2-10 iPhone 005

Monday, 1:31 p.m.
Reno, NV
“Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”)

Howdy…

Some things are just important enough to go over several times.

Especially when FREE life-changing goodies are involved.

Here’s what’s up: Those of you in the loop know we’re launching the coaching program of the Simple Writing System again.

I’ve lost track of how many of these programs we’ve now hosted.  This is the eighth or ninth one — we’re calling it the Fall 2010 edition.

We only offer this hand-holding, personalized, one-on-one mentoring rarely.  The last one was all the way back in the Spring of last year.  (They’ve all filled quick, too.)

No idea when another one will come around… if it even does.

We take this one program at a time.

One of the main benefits of this unique coaching program… is also why we focus only on the session we’re producing now: It’s extremely interactive.

Which is perfect for anyone who knows that hands-on mentoring is the best way to learn.

This is the simplest possible system (crammed with short-cuts) for creating all the sales messages you need  for a profitable business…

… including all your ads, websites, video scripts, emails, AdWords, blogs and other social media broadsides…

… and everything else that pumps eager prospects into your Sales Funnel.

So you can close the heck out them.  And get prosperous and happy.

Most marketers wander through the wasteland of Bad Business Practices their entire career… (Continued)

Tuesday, September 7, 2010

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Full Tilt Boogie

50

poker misha

Sunday, 9:08pm
Reno, NV
“Hit me.  Hit me again.  Again.  Arrrgh…” (Blackjack dude going down…)

Howdy.

One of the truly fun parts of being in business are the Life Lessons you get to learn.

Or, rather, you’re forced to learn (if you don’t want to spend your career blundering down the same blind alleys time after time).

Early on, I took notice of the various quirks people exhibited running a business… especially the entrepreneurs, who were unencumbered with the rule books that franchise owners and traditional corporations worked under.

Now, you’ll see startling examples of strangeness in any group of humans, doing anything, anywhere.  So the first lesson is probably to acknowledge that reality…

… and stop pretending we’re a race of logical, rational, functional beings going about the business of running a civilization efficiently and sanely.

We’re not.

And savvy, experienced biz veterans survive by learning to work within the limitations that come with dealing with other humans.

It’s actually one of the more fun parts of entering the biz world, once you get a handle on the basics of how spectacularly humans can screw something up.

Don’t get me wrong — I love people.  But I love them in spite of their near-consistent tendencies to botch things completely.  (I’m by no means above the fray).  (No one is.  Scratch the surface of the most “together” person you now, and you’ll find evidence of shocking weirdness.)

The reason little insights like these are so awesome, is that they can help you stay balanced… (Continued)

Tuesday, August 24, 2010

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Vampires, Werewolves, Zombies, & Choosing The Right Weapon

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Blog Jimbo

Monday, 11:34pm
Visalia, CA
“I never drink… wine.“  (Bela Lugosi, “Dracula”)

Howdy.

Special treat today.  I’ve asked an old friend (and killer copywriter) to guest post on the blog here.

Jim Curley and I go way back (to, gasp, Before The Birth Of The Internets As A Marketing Force)…

… and he’s one of those Web-hip veteran copywriters who brings a healthy dose of old-school wisdom and experience to everything he does.  He’s well steeped in all the manly markets (golf, self-defense, hot rod body artwork, family life, vampires, stuff like that).  I’ve had him as a wingman at multiple seminars, and I’ve hired him as a writer for my own projects.

That’s how good he is.

I didn’t give Jimbo any directions on what he could write about, either.  I trust the guy completely…

… and just told him to dig into one of the subjects he and I enjoy talking and bitching about when we get together.

This is a good lesson Jim’s sharing with you.

Enjoy… (Continued)

Tuesday, August 10, 2010

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