http://www.john-carlton.com insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Tue, 22 Jul 2008 07:39:26 +0000 http://backend.userland.com/rss092 en Monday, 3:22pm Reno, NV "All those moments will be lost in time... like tears in rain." Bladerunner Howdy... There are just two ways to feel about restructuring your business. You either hate the process, and fight it every step of the way... ... or... ... you embrace change and enjoy the thrill of entering new territory. Not ... http://www.john-carlton.com/2008/07/21/say-bye-bye-to-the-bag-of-tricks/ Thursday, 5:31pm Reno, NV "Quivers down my kneebone... I got the shakes in my thighbone..." Guess Who ("Shakin' All Over") Howdy, Have you ever been so freakin' nervous you almost lost control of bodily functions? Two things made me suddenly think about this unseemly subject. First Thing: We have an Afghan hound in the house ... http://www.john-carlton.com/2008/07/17/shakin-all-over/ Thursday, 9:35pm Reno, NV "Are you a good witch... or a bad witch?" Glenda, The Good Witch of North Oz Howdy... I'm hot on a deadline here, writing a new pitch (I'll let you know when you're allowed to hear it)... ... and, as always with selling crap... ... there comes a moment when the ... http://www.john-carlton.com/2008/07/10/the-moment-your-life-changed-forever/ Monday, 4:01pm Vegas/Myrtle Beach/NYC/Reno "...like the Doo-Dah man..." Grateful Dead Howdy, I'm baaaaaaaack... Long damn trip, too. Kept my chin up, my mind focused, and my greedy "experience gland" on full power -- I wanted to suck up every trace of fun, adventure and just plain hard-edge living available. Have you ever tried to ... http://www.john-carlton.com/2008/07/07/truckin/ Monday, 8:50pm Reno, NV "Road trip." Otter and Boon, harmonizing ("Animal House".) Howdy... You ever try packing for 10 days using only one carry-on bag? With no chance of a laundry day? Plus, I gotta look presentable, on stage, at a big seminar mid-way through the tip. That means slacks, dress shirt, ... http://www.john-carlton.com/2008/06/23/road-trip-attitude-adjustment/ Thursday, 7:26pm Reno, NV "You know how to whistle, don't you? You just put your lips together... and blow." Bacall, shutting Bogart up nicely Howdy... Hey, what kind of car do you drive? Is it your dream car? Do you even care what it looks like, or how it performs? As a certified Boomer (who ... http://www.john-carlton.com/2008/06/19/shutting-people-up/ Monday, 9:43pm Reno, NV "I'll tell you what matters most in life: @#&*, %&*#@, and #@%&*. And if there's any money left after that, more @#&*." The Big Ugly Guy Howdy. Let's talk more about Halbert's legacy, what d'ya say? His name keeps cropping up, both in praise and in confusion. ... http://www.john-carlton.com/2008/06/16/jerks-geniuses-and-juice/ Thursday, 7:47pm Reno, NV "Nothing is impossible for a man who won't listen to reason." The Big Ugly Guy Howdy... Today would have been Gary Halbert's 70th birthday. Had he still been among us, I would have sent him (as I had for nearly 20 years) a hand-drawn, relatively obscene birthday card, which would ... http://www.john-carlton.com/2008/06/12/the-wit-and-wisdom-of-my-old-buddy-halbert-part-1/ Monday, 8:59pm Reno, NV "You've got to ask yourself one question: Do I feel lucky? Well, do ya, punk?" Dirty Harry Howdy, Did luck have anything to do with how you got where you are today? Do you consider yourself generally lucky, either in life or circumstance? Or cards, maybe? I run into the concept ... http://www.john-carlton.com/2008/06/09/luck-of-the-draw/ Thursday, 10:03pm Reno, NV "I'm walking here! I'm walking here!" Ratzo Rizzo (Midnight Cowboy) Howdy... If you don't mind... I'd like to take a little informal poll here. Here's the question: What are your plans for the summer? I'm serious. I wanna know. In fact, I find myself obsessing on how people plan ... http://www.john-carlton.com/2008/06/05/making-god-laugh/