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Category Archives: Slang

How To Critical Think, Part 1

Saturday, 2:33pm Reno, NV “When I look back on all the crap I learned in high school, it’s a wonder I can think at all…” (Paul Simon, “Kodachrome”) Howdy. Someone recently asked me to offer a clue on how to nurture critical thinking. It’s a fair question.  And while I’m no neuro-scientist, I talk about

“Word Slut” Resources

Monday, 1:17am Reno, NV “Tell me that you’ve got everything you want, and your bird can sing…” (Beatles) Howdy… Got another classic blog post here for you. The topic is not only evergreen for writers and marketers… but, amazingly, the more arcane referenced website is still operational. This second site, especially, is a SHOCKINGLY GOOD

The Right Woid

Friday, 2:33pm Reno, NV “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” (Mark Twain) Howdy… There are two things that distinguish top copywriters from the rest of the hoi palloi – 1. A deep, reverential knowledge of street-wise salesmanship… and… 2. A love