Category Archives: Current events

Psst! C’mere, I Got Something For Ya…

2-10-iPhone-311

Friday, 5:24pm
Reno, NV
Step right up, we got bargains galore…” (Tom Waits, “Step Right Up”)

Howdy…

I’ve had a flood of new folks wander in through the side door of this blog lately…

… so I thought I’d just catch everyone up on what’s happening.

Happenin’ Thang #1: I’m speaking at my dear friend (and legend in the biz) Joe Sugarman’s seminar (in Vegas, baby!) on the 24/25th of October.

The line-up of speakers is pretty shocking — Joe Polish, Jon Benson (VSL wizard), just a mob of snarling experts who rarely are in the same room at one time.

Rather than re-explain how awesome this seminar will be (and it’s a “must be there” event… and nearly all the hottest “A List” copywriters I know booked their spot the moment they heard about it)…

… I’m just gonna post the URL, so you can check it out for yourself. Time is tight. And anyone who understands how unique this kind of event is, and why it’s so critical for entrepreneurs to hang out at live seminars and brush elbows with experts is already salivating over the opportunities this opens up.

Go here to see why so many pro’s are going to the Sugarman event.

Happenin’ Thang #2: As many of you already know, I’ve been co-hosting a killer new podcast series called “Psych Insights for Modern Marketers” with my colleague Kevin Rogers (who has authored several guest posts on this blog).

It’s killer stuff… all focused on going deep into the street-level salesman’s psychology of what makes people buy. You won’t find subject matter like this anywhere else, and you sure as heck won’t get the deep-behind-the-scenes insight from grizzled professionals like me on any other podcast.

Plus… it’s free.

Go here to check out the latest podcast. I hang out in the comments section, too, so feel free to start a thread or join one of the existing brouhaha’s already getting frothy in there.

Happenin’ Thang #3: If you haven’t subscribed to my Facebook page, you’re missing out on the frequent posting I do there… especially the Monday Mentoring Sessions, which reveal the essential lessons I’ve learned (always the hard way, by getting bloody first and only then figuring out where I went wrong and how to fix it next time) on becoming a happy, successful dude.

I’m usually over the limit on “friends” there, so just subscribe as a “follower” — you get the same privileges.

My Facebook handle is: www.facebook.com/john.carlton

Last note: I’ll be posting more original articles next month.

For now, if you’re jonesing for more stuff to dive into, just hit the archives over in the right-hand column here.

Coming up on nine years of material in there. All free.

Be sure to sign up for alerts, though, so you find out when new posts are added. Top of the right hand column, in the “Keep Informed” box.

Use your best email, not your slog one. I’m not gonna spam you, or send too much stuff — I usually send out no more than a couple of emails each month, all related to things you (as an entrepreneur, writer, biz owner or freelancer) will appreciate discovering.

Okay, that’s it for today. Lots of great stuff available here, and you ignore any of it at your peril.

Enjoy your Halloween, and I’ll see you here next month.

Stay frosty,

John

Why We Blow Stuff Up On July 4th

Flag

Monday, 1:43pm
Reno, NV
“Wave that flag, wave it wide and high…” (Grateful Dead, “US Blues”)

Howdy,

As a kid, July Fourth meant fireworks, and lots of them.

We’d start salivating around mid-June, shaking like 10-year-old junkies until Pop finally drove us to the Red Devil stand in Fontana, where’d we stock up on the most gruesome display of flame, gunpowder and amateur rocketry possible.

Oh, the joys of ladyfingers going off under Aunt Ruth’s chair, of nearly burning down the garage when a bottle rocket zoomed sideways, of thrilling Roman candles singeing the shrubbery, of snakes, pinwheels, sparklers and fountains frothy with fire in the backyard battlefield…

It was freakin’ glorious, is what it was.

But I never made the connection to what, exactly, we were celebrating.

Later in life, I got into history, and I finally understood why (for example) my Mexican and European pals rolled their eyes at my stories of celebrating the Fourth by setting fields on fire with M80-loaded Silver Salutes, or blowing up toilets in the boy’s room with cherry bombs (as custom demanded).

Americans are a raucous bunch, that’s for sure. We take a lot for granted, we’re still fighting the Civil War, much of our politics is incoherent and illogical, and we can be pretty infuriatingly provincial.

Plus, we’re no longer world leaders in the stuff we used to be rockstars at, like education, social mobility, inventions, progress, medicine… and we’re in denial about much of it.

However, even acknowledging all of these glaring faults hasn’t made me as cynical as some of my hipster pals. As I’ve said many times, no political party would ever allow me to be a member, and you’ll never figure out how I vote or what my views are on the topics the news media obsesses about.

This causes some problems in social situations when colleagues just assume I agree with them on the major issues. And I usually don’t agree at all. I’m not a total cynic, but I find fault with almost every opinion I hear. I totally understand how a lot of folks do become snarling partisans, enraged at their polar opposites on all issues, bereft of hope for the future.

I just learned to loathe cynicism long ago. Worthless attitude, doesn’t help anything, doesn’t provide solutions, doesn’t make an iota of difference in what goes on. At best, the cynic may toss off an actual witticism…

… but mostly, they’re just too cool to be bothered beyond expressing droll boredom and a vague superiority at being “above the fray”.

Well, fuck ‘em. The social/political/world-affairs cynic is a close cousin of the dude who’s never met a payroll, yet feels completely qualified to deliver speeches on how everyone else’s business should be run.

And I learned to shut that guy out very early in my career. My first question, whenever someone was bashing an entrepreneur’s efforts, used to beContinue Reading

Who Ya Got To Win The Game?

Saturday, 2:24am
Reno, NV
If you see my little red rooster, please send him home…” (Howlin’ Wolf)

Howdy…

Just a quick dispatch here to let you know all is well, and I’ll be getting back to regular blogging soon.

I got waylaid by some things, including my first serious sports injury ever: A major boo-boo in my rotator cuff. Which is a marvel of biological engineering, but nevertheless prone to problems in people who insist on abusing it over a long lifetime.

So, while it doesn’t really qualify as a Shakespearean tragedy (yet), it has still consumed a lot of my time with MRIs, x-rays, doc visits, and now long painful (“Ow! Ow! Hey, that hurts, mofo! Ow, you did it again!“) physical therapy sessions.

Stuff like that can take over your brain for a few weeks. I’m not complaining — I have too many friends with more dire health problems (and I’ve been through other surgery dramas with people close to me many, many times) that puts this in perspective.

In fact, tonight — after another round with that sadistic physical therapist (the bastard) — I’m relatively pain-free, and able to type without problem.

And I’ve got several blog posts mapped out in draft form, waiting for my attentions. (With titles like “The Sociopaths Who Are Eating Your Lunch”, and “Learning How To Brag”… really fun, and essential stuff for anyone looking to live a better life and make more moolah without guilt.)

But it’s already Superbowl weekend, so you’re gonna have to wait a little longer for a real post. I’ve got an old, cherished college pal and his son (to whom I’m kinda like an uncle) coming up for what is now our rock-solid tradition: We find the sleaziest sportsbook in downtown Reno, settle in, and enjoy the chaos and pompous nonsense of the grand game amongst the weirdest set of characters this side of a Fellini movie.

God, it’s fun. And I expect Madonna’s halftime show to rile up the geezers in the crowd (and we can only hope for a few wrestling matches between blowhards and bums as people take the game personally).Continue Reading

And a fine happy birthday to ya…

Saturday, 8:44pm
Reno, NV
They’ve all gone to look for America…” (Simon & Garfunkel)

Howdy.

I want to wish the country a happy birthday on this fine July 4th.

She’s looking not too shabby for 235 years old.  I’ve been here for a lot of those b-days, too… and here are a couple of random thoughts (before I get drowned out by fireworks):

Random Thought #1: I’m not gonna discuss politics, and I hope you have the presence of mind not to start in on it yourself in the comments.  However… as far apart as we seem today on the multitude of problems faced… I can tell you it has ever been thus.

At our very best, the country has always been like a dysfunctional family forced to co-exist at a perpetual holiday dinner.  My own family shows signs of it occasionally — somebody gets hot about some subject, voices rise, someone gets called an idiot, feelings are hurt…

… and then, minutes later, all is well and we’re laughing about some story from the family archives.  (I had uncles who couldn’t get through a game of gin rummy without throwing cards across the room and giving us kids an excellent lesson in swearing like a sailor before the aunts corralled them back into some semblance of civilized behavior again.  I miss those old farts, and a whiff of beer and cigars can take me back instantly…)Continue Reading

Have a seat… I’ll be back in a bit…

Wednesday, 9:05pm
Baltimore, MD
She’d drag me through the streets of Baltimore…” (Gram Parsons)

Howdy.

Quick note to let you know I’m still kickin’.

I’m just taking a little time off here to split the home-dive… meet up with some biz pals in Maryland (including Rich Schefren, Bill Glazer, and Perry Marshall)… and ponder the wonders of life.  (Okay, and maybe catch an Orioles game).

I’ve got several blog posts almost ready for publication, so I’ll continue with my prodigious outpouring of voodoo and shinola (in equal parts) when I get back to Nevada.

Meantime, why don’t you slip into the archives over in the right-hand column (right there, see ‘em, inches from your right hand), and dig into some of the stored posts.  I’ve been laboring over this damn blog for years… and the joint is awash in treasure for writers, marketers, and bohemians of all stripes.

All free.

Also, I see all new comments when I’m doing admin stuff here, so if you care to leave a note on an older post, I’ll likely see it.  The most popular articles here still generate some nice outrage and fresh insight from new readers.

The comment section is half the fun of this blog.

Anyway, I’ll be back next week.  There’s beer in the fridge if you want some…

Stay frosty,

John

 

 

Help Haiti

Friday, 8:52pm
Reno, NV
Nobody made a greater mistake than he who did nothing, because he could only do a little.” (Edmund Burke)

It’s hard to know how to help when horrible things happen far away.

Hell, it’s hard to get decent information… in spite of the 24/7 cable news channels.   (I just saw a rerun of one show from earlier in the day — with no admission by the network that it even was a rerun — spreading several completely false rumors that had been debunked online when it ran the first time.  I wish there was one freakin’ news source that would stop searching for the “human interest” story — or worse, grind some hack political point — and just report the goddamn facts.)

Okay, I’m an idiot for even dreaming that TV news could ever rise above sniveling mediocrity.  Shame on me for wasting time trying to learn anything from the boob-tube.

In fact, I instinctively went online to get more info when news of the earthquake hit… Continue Reading


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