“He was a one-eyed, one horn, flying purple people eater…” (Sheb Wooley)
In the spirit of screwing off as much as possible this fine July, I’m replenishing the blog with another oldie-but-goodie post from the archives.
So you’ve got something good to chew on, while I wander off to the beach to get pounded by merciless surf and fried by an uncaring sun. You know: Good times.
Anyway, I love meandering through the archives here… especially when I find a post that still packs some mojo.
Here’s a nice short one from ’07, on the non-scientific process of finding great hooks for your headlines. At the time, I was bummed that a favorite newsstand shock-rag was ending its run… however, the good news is that WWN is still alive and kicking (just like Elvis) online. (Today’s headline: “Saturn Ready To Explode!” Um… okay.)
The ability to find a way to hook readers (and drag them into your story) is what separates the Big Dog writers from the wannabe’s. And creating hooks (especially from otherwise boring raw material) is an art form that needs to be developed. It’s not a skill that comes with your standard brain equipment.
Here’s some insight to how the best veteran copywriters do it, slightly edited, via the Archive Time Machine, from July ’07:Continue reading
“They’ve all gone to look for America…” (Simon & Garfunkel)
I’m republishing this post from last summer, because it’s just too damn good to allow it to languish in the archives. Enjoy:
I want to wish the country a happy birthday on this fine July 4th.
She’s looking not too shabby for 235 years old. I’ve been here for a lot of those b-days, too… and here are a couple of random thoughts (before I get drowned out by fireworks):
Random Thought #1: I’m not gonna discuss politics, and I hope you have the presence of mind not to start in on it yourself in the comments. However… as far apart as we seem today on the multitude of problems faced… I can tell you it has ever been thus.
At our very best, the country has always been like a dysfunctional family forced to co-exist at a perpetual holiday dinner. My own family shows signs of it occasionally — somebody gets hot about some subject, voices rise, someone gets called an idiot, feelings are hurt…
… and then, minutes later, all is well and we’re laughing about some story from the family archives. (I had uncles who couldn’t get through a game of gin rummy without throwing cards across the room and giving us kids an excellent lesson in swearing like a sailor before the aunts corralled them back into some semblance of civilized behavior again. I miss those old farts, and a whiff of beer and cigars can take me back instantly…)Continue reading