Monthly Archives: February 2012

Brain Tempest (Downgraded From A Storm)

Saturday, 2:23pm
Reno, NV
Who the fuck do you think you’re talking to?” (Travis Bickle, “Taxi Driver”)

Howdy. Sorry about being such a potty mouth right off the bat there… but that Taxi Driver quote is just too perfect for setting the stage.

Here’s what’s up: I’ve been involved in high-end, professional-level brainstorming and masterminding for, oh, around 30 years now. I think I’m starting to get a handle on it, too.

Okay, I’m joking. After spending half my career butting heads, arguing and mentally-wrasslin’ with legendary thinkers like Gary Halbert… with a LOT of money, reputation and consequences on the line…

… I actually DO know a little something about working over an idea, ripping away the bullshit, and uncovering the overlooked, ignored, and spot-on nuggets of truth and success-potential most people miss.

The process is very much like sausage-making: Not pretty, and not for the weak-kneed.

However, if you truly desire to run an idea, project or plan through the gauntlet of REAL brainstorming…

… it’s still the fastest way to load up your war-chest with tactics, strategies and solid creative mojo. So you can get moving on conquering the world (or your niche, whichever).

But here’s the kicker: Hardly any veteran marketers have a clue how to brainstorm effectively.

Folks just naturally suck at it. And recoil in horror when confronted with the real thing in action. (“No!“, they cry. “It just CAN’T be that brutal!“)

At least… Continue Reading

Who Ya Got To Win The Game?

Saturday, 2:24am
Reno, NV
If you see my little red rooster, please send him home…” (Howlin’ Wolf)

Howdy…

Just a quick dispatch here to let you know all is well, and I’ll be getting back to regular blogging soon.

I got waylaid by some things, including my first serious sports injury ever: A major boo-boo in my rotator cuff. Which is a marvel of biological engineering, but nevertheless prone to problems in people who insist on abusing it over a long lifetime.

So, while it doesn’t really qualify as a Shakespearean tragedy (yet), it has still consumed a lot of my time with MRIs, x-rays, doc visits, and now long painful (“Ow! Ow! Hey, that hurts, mofo! Ow, you did it again!“) physical therapy sessions.

Stuff like that can take over your brain for a few weeks. I’m not complaining — I have too many friends with more dire health problems (and I’ve been through other surgery dramas with people close to me many, many times) that puts this in perspective.

In fact, tonight — after another round with that sadistic physical therapist (the bastard) — I’m relatively pain-free, and able to type without problem.

And I’ve got several blog posts mapped out in draft form, waiting for my attentions. (With titles like “The Sociopaths Who Are Eating Your Lunch”, and “Learning How To Brag”… really fun, and essential stuff for anyone looking to live a better life and make more moolah without guilt.)

But it’s already Superbowl weekend, so you’re gonna have to wait a little longer for a real post. I’ve got an old, cherished college pal and his son (to whom I’m kinda like an uncle) coming up for what is now our rock-solid tradition: We find the sleaziest sportsbook in downtown Reno, settle in, and enjoy the chaos and pompous nonsense of the grand game amongst the weirdest set of characters this side of a Fellini movie.

God, it’s fun. And I expect Madonna’s halftime show to rile up the geezers in the crowd (and we can only hope for a few wrestling matches between blowhards and bums as people take the game personally).Continue Reading


All testimonials and case studies within this website are, to the best of our ability to determine, true and accurate. They were provided willingly, without any compensation offered in return.

These testimonials and case studies do not represent typical or average results. Most customers do not contact me or offer share to their results, nor are they required or expected to. Therefore, I have no way to determine what typical or average results might have been.

Many people do not implement anything I teach them. I can't make anyone follow my advice, and I obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped some of the folks you read about and hear from here achieve.

The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort, and motivation to work and follow recommendations. There is no guarantee you will duplicate results stated here. You recognize any business endeavor has inherent risk for loss of capital.

© 2004-2014 John Carlton. All rights reserved.