“Only your real friends will tell you when your face is dirty.” (Sicilian proverb)
I’m handing the blog over to our good buddy Jimbo Curley again this week. He’s done several guest posts, all hilarious, all excellent insight and info for marketers, writers and anyone in biz.
Jim and I go back a looooooooong time. And my favorite story of how we became brawling colleagues is included here — this tale sends grown men into gasping fits of laughter whenever Jimbo re-tells it in the bar (where, during seminars, all the REAL networking and professional bonding takes place). Last week, it was the Phoenix Hilton, for Joe Polish’s and Dean Jackson’s shockingly-good “I Love Marketing” event.
So this is fresh stuff.
Jim’s the real thing. A top, consistently smokin’ hot copywriter and a keen observer of human behavior (and buying psychology). He’s an original teacher in the Simple Writing System, and one of the very few writers I’ve personally asked to write FOR me.
This post is must-reading for anyone wondering how their latest and greatest ad is gonna do in the real world.
Warning: Do NOT drink coffee while reading this. Or you’ll snort it through your nose during the funny parts. Which is funny in itself, the image of hundreds of readers all over the globe spitting up coffee at their desks at the same time, courtesy of a master storyteller.
Okay, you’ve been warned.
Thanks for the intro John.
I’ll dive right in.
Today I want to talk about a Street-Marketing lesson I call “How to take it in the shorts… and love it”.
It’s about how to get qualified critiques for your writing.
First, I’ll hit you with the big setup statement.
Here it is: Continue Reading