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Monthly Archives: May 2010

Takin' It Too Far…

Thursday, 11:49pm Reno, NV “Qu’est-ce que c’est?” (Talking Heads,”Psycho Killer”, ca. 1979) Howdy. Quick lesson today, which should help you understand one of the fundamental truths of kick-ass marketing. That truth: There is almost always a way to fix or solve a marketing problem. Actually, that truth is also functional in every-day life… … but

Night Of The Living-Dead Sales Letter…

Thursday, 8:06pm Reno, NV “Here come Johnny Yen again…” (Iggy Pop, “Lust For Life”) Howdy… Oh, my God! They killed the sales letter again! Will this horror never stop? Actually, you can relax.  Just like Kenny in South Park, the traditional sales letter is on some kind of perverse “Permanent Hit List”… … where every