Comments on: Quiz #7. Hot New Prize, Too… http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/ The Marketing Rebel RANT Wed, 10 Mar 2010 11:59:27 -0500 http://wordpress.org/?v=abc hourly 1 By: claire http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-11/#comment-14086 claire Sat, 08 Aug 2009 09:29:17 +0000 http://www.john-carlton.com/?p=555#comment-14086 There are two parts of the brain. One thinks in words and the other thinks in "pictures" or concepts. Words are used to"stimulate" the pictures or concepts. The basic glitch is that man is used to being led around by "authorities" or "Gods", which tell him what to do, in order to "survive". He is driven by his natural desires (to survive), by wanting to mate with the best and most beautiful mate, wanting to be the most popular, attention getting person, the competitive drive to subjugate his peers, and the drive to have the most and be the best etc. If you understand your target audience, and what needs or wants would be fulfilled with the acquision of your product, then you simply explain in detail, how and why having it will make them more sexually attractive, safe, wealthy, or healthier and live longer, gain more financial gratification , with less work or effort, etc. Man requires stimulation and an expert or leader to follow. That is the basic "glitch", which traps him in his boring existence, working at a job, he hates, merely to fulfill his natural basic instincts. Man is ruled by his natural, instinctive desires. Fulfill those desires, and you have "sold" the prospect. Build the pictures of these desires fulfilled, in the mind of the prospect and create a sense of urgency, which will stimulate him into action to acquire whatever will make them real to him, right now. That is why longer copy works. It builds better and clearer pictures by the constant restimulation of these natural desires already fulfilled. Have I got It? There are two parts of the brain. One thinks in words and the other thinks in “pictures” or concepts.
Words are used to”stimulate” the pictures or concepts.
The basic glitch is that man is used to being led around by “authorities” or “Gods”, which tell him what to do, in order to “survive”.
He is driven by his natural desires (to survive), by
wanting to mate with the best and most beautiful
mate, wanting to be the most popular, attention getting person, the competitive drive to subjugate his peers, and the drive to have the most and be the best etc.
If you understand your target audience, and what needs or wants would be fulfilled with the acquision of your product, then you simply explain in detail, how and why having it will make them more sexually attractive, safe, wealthy, or healthier and live longer, gain more financial gratification , with less work or effort, etc.
Man requires stimulation and an expert or leader to follow. That is the basic “glitch”, which traps him in his boring existence, working at a job, he hates,
merely to fulfill his natural basic instincts.
Man is ruled by his natural, instinctive desires. Fulfill those desires, and you have “sold” the prospect.
Build the pictures of these desires fulfilled, in the mind of the prospect and create a sense of urgency, which will stimulate him into action to acquire whatever will make them real to him, right now.
That is why longer copy works. It builds better and clearer pictures by the constant restimulation of
these natural desires already fulfilled.
Have I got It?

]]> By: Johan http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-3/#comment-13963 Johan Wed, 22 Jul 2009 13:15:07 +0000 http://www.john-carlton.com/?p=555#comment-13963 Congrats, Sergey and Bob! I think I came pretty close to the right answer myself (137), but you guys hit it first. Well done! :-) Congrats, Sergey and Bob!
I think I came pretty close to the right answer myself (137), but you guys hit it first.
Well done! :-)

]]> By: Ray http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-11/#comment-13951 Ray Tue, 21 Jul 2009 16:21:48 +0000 http://www.john-carlton.com/?p=555#comment-13951 Hi, John. Why is it that response # 377 was incorrect? Here it is: John. Would it be correct to say, that the purpose of well written and appropriately targeted long copy is to feed the brain of the reader, planned and sequentially painted scenes, which entice the reader to believe that what is being said is realistic, trust worthy, and entirely possible,… almost as if it was his or her own idea? Thus, with the descriptive, well planned, and appropriate information being applied at a predetermined rate, the reader will feel on track and increase his or her engagement with the copy flow. As the reader becomes more engaged, his or her trust factor becomes stronger. As the trust factor becomes stronger, the mind then becomes more susceptible to suggest/s… the copy feels safe, on target, and hopeful. Indeed! The reader begins to feel so safe and on course, that the mind of the reader (without the readers knowledge-in many cases) begins to paint it’s own scenes, adds its own words, and sells (fills in) possibilities that will best serve the reader, even beyond suggestions being made by the copy being read. Here come de glitch! Thus, unknowingly (in some cases), the mind of the reader has engaged as if he or she were an actual writing partner of the long copy, and often times, have read into or visualized information which never existed in the original copy… information which is self built, custom fitted, psychologically matched by the readers own desires… Thanks, John. That felt good, but a little strange… almost as if as if someone else was writing it : ) Hi, John.

Why is it that response # 377 was incorrect?

Here it is:
John. Would it be correct to say, that the purpose of well written and appropriately targeted long copy is to feed the brain of the reader, planned and sequentially painted scenes, which entice the reader to believe that what is being said is realistic, trust worthy, and entirely possible,… almost as if it was his or her own idea?

Thus, with the descriptive, well planned, and appropriate information being applied at a predetermined rate, the reader will feel on track and increase his or her engagement with the copy flow.

As the reader becomes more engaged, his or her trust factor becomes stronger.

As the trust factor becomes stronger, the mind then becomes more susceptible to suggest/s… the copy feels safe, on target, and hopeful.

Indeed! The reader begins to feel so safe and on course, that the mind of the reader (without the readers knowledge-in many cases) begins to paint it’s own scenes, adds its own words, and sells (fills in) possibilities that will best serve the reader, even beyond suggestions being made by the copy being read.

Here come de glitch!

Thus, unknowingly (in some cases), the mind of the reader has engaged as if he or she were an actual writing partner of the long copy, and often times, have read into or visualized information which never existed in the original copy… information which is self built, custom fitted, psychologically matched by the readers own desires…

Thanks, John. That felt good, but a little strange… almost as if as if someone else was writing it : )

]]> By: Bob http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-3/#comment-13941 Bob Tue, 21 Jul 2009 11:20:07 +0000 http://www.john-carlton.com/?p=555#comment-13941 Sergey, Congratulations on your insight. Now to use that knowledge profitably. Bob Sergey,

Congratulations on your insight. Now to use that knowledge profitably.

Bob

]]> By: Sergey http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-1/#comment-13936 Sergey Tue, 21 Jul 2009 08:08:35 +0000 http://www.john-carlton.com/?p=555#comment-13936 Congrats Bob! :) Congrats Bob! :)

]]> By: Tom Vo http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-3/#comment-13927 Tom Vo Tue, 21 Jul 2009 07:29:50 +0000 http://www.john-carlton.com/?p=555#comment-13927 Congratulations. Short and to the point. I could learn a few things here. Well done. Tom Vo Congratulations. Short and to the point. I could learn a few things here.

Well done.

Tom Vo

]]> By: Joaquin http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-3/#comment-13915 Joaquin Tue, 21 Jul 2009 03:36:53 +0000 http://www.john-carlton.com/?p=555#comment-13915 Holy shit, Sergy........"I'll be short..." I guess you will!!!....I just finished congratulating and complimenting Bob (Your co-winner) on his beautifully succinct seven lines, scrolled down here and see.... that you do it in TWO!!... TWO???... WTF??!!... 650+Posts... debating the supposed superiority of long copy and the two winners write a total of 9 lines between them.....Hmmm....I smell a rat (or is it a weasel???..)... I think the old boy is trying to incite another riot.....What do you think??... Congratulations, well done!!........Joaquin (post#500) Holy shit, Sergy……..”I’ll be short…”
I guess you will!!!….I just finished congratulating and complimenting Bob (Your co-winner) on his beautifully succinct seven lines, scrolled down here and see…. that you do it in TWO!!… TWO???…
WTF??!!… 650+Posts… debating the supposed superiority of long copy and the two winners write a total of 9 lines between them…..Hmmm….I smell a rat (or is it a weasel???..)… I think the old boy is trying to incite another riot…..What do you think??…
Congratulations, well done!!……..Joaquin (post#500)

]]> By: Joaquin http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-1/#comment-13914 Joaquin Tue, 21 Jul 2009 03:05:45 +0000 http://www.john-carlton.com/?p=555#comment-13914 Congratulations Bob!!.......It's funny how obvious the answers become when you already know them.....Wish I would have read your beautifully succinct post, but I got to the party about the time the cops broke it up...(sleepless rambling post#500) Now the paradoxical question....How were you able to explain the superiority of long copy in seven potent lines??....Curioser and curioser........J Congratulations Bob!!…….It’s funny how obvious the answers become when you already know them…..Wish I would have read your beautifully succinct post, but I got to the party about the time the cops broke it up…(sleepless rambling post#500)
Now the paradoxical question….How were you able to explain the superiority of long copy in seven potent lines??….Curioser and curioser……..J

]]> By: Philip Wong http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-11/#comment-13894 Philip Wong Tue, 21 Jul 2009 01:09:25 +0000 http://www.john-carlton.com/?p=555#comment-13894 Maybe it's just hope? Plain ol' hope that we buy into. Hope that things will magically make us better people, better marketers, better...whatever. Long copy makes it so much brighter at the end of the tunnel... :) Maybe it’s just hope? Plain ol’ hope that we buy into. Hope that things will magically make us better people, better marketers, better…whatever. Long copy makes it so much brighter at the end of the tunnel… :)

]]> By: Robert Scanlon http://www.john-carlton.com/2009/07/quiz-7-hot-new-prize-too/comment-page-3/#comment-13890 Robert Scanlon Tue, 21 Jul 2009 00:59:21 +0000 http://www.john-carlton.com/?p=555#comment-13890 Well done for winning Sergy! Now you're on your way to multimillions ... :) Well done for winning Sergy!

Now you’re on your way to multimillions …

:)

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