Comments on: The Wisdom of Crowds http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/ The Marketing Rebel RANT Wed, 10 Mar 2010 11:59:27 -0500 http://wordpress.org/?v=abc hourly 1 By: Ray http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13744 Ray Sun, 19 Jul 2009 11:51:47 +0000 http://www.john-carlton.com/?p=526#comment-13744 Answer--Most people do not have a srong enough belief in the fact that they have all the answers within themselves--already there for the taking! Answer–Most people do not have a srong enough belief in the fact that they have all the answers within themselves–already there for the taking!

]]> By: Janet Beatrice http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13665 Janet Beatrice Sat, 18 Jul 2009 17:26:24 +0000 http://www.john-carlton.com/?p=526#comment-13665 Oops, wrong contest - how did I get here anyway???? Oops, wrong contest – how did I get here anyway????

]]> By: Janet Beatrice http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13648 Janet Beatrice Sat, 18 Jul 2009 14:53:58 +0000 http://www.john-carlton.com/?p=526#comment-13648 I liked that thinking thing you had us do. ;-) I learned a lot from everyone's responses and also from doing my own brainstorming. Janet I liked that thinking thing you had us do. ;-)
I learned a lot from everyone’s responses and also from doing my own brainstorming.
Janet

]]> By: Larry LaFata http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13443 Larry LaFata Fri, 17 Jul 2009 16:32:22 +0000 http://www.john-carlton.com/?p=526#comment-13443 Kaky, the book "the wisdom of crowds" has a lot of examples where the crowd consensus is correct a huge amount of the time. (using John Carlton's Bell curve example) falling withing one standard deviation from the mean at least 66% of the time. Doesn't mean you agree with the crowd of course. Or you may know something the crowd doesn't. That's why I gagged when Obama was elected President. The country "consensus" and crowd wisdom was that he was the best choice. $5 Trillion wasted dollars later, the "crowd" consensus is shifting: Obama's numbers went into negative territory for the first time this week. Why has the Rock Star's star fallen? Because he has failed to "SELL" the crowd on Health Care. We have fatigued on his vague promises and abstract generalities, and his anti-entrepreneur socialist agenda. America is all about marketing, all about feeling like you have a chance to make it big. His vision of a Socialism just keeps us all in a very safe, mediocre cocoon - and that ain't American, in the crowds view. Does that mean the crowd was "wrong" by electing Obama? Not based on the information they had at the time and the anger some had at Bush. So it's not that the crowd has to be lead, so much as the crowd uses information that is currently available. You may have known Obama was a deep socialist and sycophant, so you could say to the crowd "You were wrong, I told you so" but now that we have seen the wasteful spending, Stagflation and an upside down Health Care Bill, the crowd is shifting, and its dead on. Since Bush is now ancient history, and the current agenda of Obama is being rejected by the wisdom of the crowd consensus, you see the numbers shift into the negative. You can go to Rasmussen.com or something to see the polls that aggregate the wisdom of the crowd right now. (again, based on information available) Kaky,
the book “the wisdom of crowds” has a lot of examples where the crowd consensus is correct a huge amount of the time.

(using John Carlton’s Bell curve example) falling withing one standard deviation from the mean at least 66% of the time.

Doesn’t mean you agree with the crowd of course. Or you may know something the crowd doesn’t.

That’s why I gagged when Obama was elected President. The country “consensus” and crowd wisdom was that he was the best choice.

$5 Trillion wasted dollars later, the “crowd” consensus is shifting: Obama’s numbers went into negative territory for the first time this week.

Why has the Rock Star’s star fallen? Because he has failed to “SELL” the crowd on Health Care.

We have fatigued on his vague promises and abstract generalities, and his anti-entrepreneur socialist agenda.

America is all about marketing, all about feeling like you have a chance to make it big. His vision of a Socialism just keeps us all in a very safe, mediocre cocoon – and that ain’t American, in the crowds view.

Does that mean the crowd was “wrong” by electing Obama? Not based on the information they had at the time and the anger some had at Bush. So it’s not that the crowd has to be lead, so much as the crowd uses information that is currently available.

You may have known Obama was a deep socialist and sycophant, so you could say to the crowd “You were wrong, I told you so” but now that we have seen the wasteful spending, Stagflation and an upside down Health Care Bill,
the crowd is shifting, and its dead on.

Since Bush is now ancient history, and the current agenda of Obama is being rejected by the wisdom of the crowd consensus, you see the numbers shift into the negative.

You can go to Rasmussen.com or something to see the polls that aggregate the wisdom of the crowd right now. (again, based on information available)

]]> By: Larry LaFata http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13433 Larry LaFata Fri, 17 Jul 2009 16:13:06 +0000 http://www.john-carlton.com/?p=526#comment-13433 JD, You ain't kidding about testing. And testing recently. I had done all this keyword research last year, and in last 6 months the whole market shifted to new keywords. Pain inthe neck, had to retool my products. As far as you and John Carlton asking us to follow on Twitter: I don't have the ADHD to do it - or the time - but mostly the attention span to play verbal ping-pong all day. Just requires a lot of free time. congrats on winning the prize...which you got for being "first to market" so to speak. Lar JD,
You ain’t kidding about testing. And testing recently.

I had done all this keyword research last year, and in last 6 months the whole market shifted to new keywords. Pain inthe neck, had to retool my products.

As far as you and John Carlton asking us to follow on Twitter: I don’t have the ADHD to do it – or the time – but mostly the attention span to play verbal ping-pong all day. Just requires a lot of free time.

congrats on winning the prize…which you got for being “first to market” so to speak.
Lar

]]> By: Ken Noel http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13374 Ken Noel Fri, 17 Jul 2009 14:06:16 +0000 http://www.john-carlton.com/?p=526#comment-13374 This one is (deceptively) simple! Long copy works better for the same reason cops try to get a suspect talking: The more the suspect talks, the more he reveals about himself, and the more opportunity the cops have to dig the truth out of his words (and hang him with it!) Long copy makes the truth about your pitch harder to hide. with it, you'll hang yourself, drive the prospect away, or get him to believe you, and fight to give you money. This one is (deceptively) simple!

Long copy works better for the same reason cops try to get a suspect talking: The more the suspect talks, the more he reveals about himself, and the more opportunity the cops have to dig the truth out of his words (and hang him with it!)

Long copy makes the truth about your pitch harder to hide. with it, you’ll hang yourself, drive the prospect away, or get him to believe you, and fight to give you money.

]]> By: G. Daniel http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13373 G. Daniel Fri, 17 Jul 2009 14:03:20 +0000 http://www.john-carlton.com/?p=526#comment-13373 Why do so many guru's use profanity as you do? You said you don't need to be vulgar, so why are you? I'm unsubscribing from your email list. Why do so many guru’s use profanity as you do? You said you don’t need to be vulgar, so why are you? I’m unsubscribing from your email list.

]]> By: Chris in Prague http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13054 Chris in Prague Thu, 02 Jul 2009 08:31:16 +0000 http://www.john-carlton.com/?p=526#comment-13054 Thanks for the reminder, John, that Research specifically includes TESTING. I'll remember that next time I'm teaching Intro. to Marketing and, again, in Advanced Marketing, because, as you explain, testing is so important and often ignored in academic marketing textbooks. Thanks for the reminder, John, that Research specifically includes TESTING. I’ll remember that next time I’m teaching Intro. to Marketing and, again, in Advanced Marketing, because, as you explain, testing is so important and often ignored in academic marketing textbooks.

]]> By: Jaky Astik http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13052 Jaky Astik Thu, 02 Jul 2009 00:27:17 +0000 http://www.john-carlton.com/?p=526#comment-13052 I think it's more important to understand that crowd is never right. It just heads where you want them to be headed. And about your other two conclusions, I think you know what I am thinking after this comment. I think it’s more important to understand that crowd is never right. It just heads where you want them to be headed. And about your other two conclusions, I think you know what I am thinking after this comment.

]]> By: John Carlton http://www.john-carlton.com/2009/06/the-wisdom-of-crowds/comment-page-1/#comment-13051 John Carlton Wed, 01 Jul 2009 20:24:15 +0000 http://www.john-carlton.com/?p=526#comment-13051 Believe what you want. All the deep thought, wishing really hard and brainstorming in the universe won't do a thing for you without action. And in business, you need to do the RIGHT action. In this case, after you've lined up the fundamentals, you need to test. Sorry about your Kool-Aid there... Believe what you want.
All the deep thought, wishing really hard and brainstorming in the universe won’t do a thing for you without action.
And in business, you need to do the RIGHT action.
In this case, after you’ve lined up the fundamentals, you need to test.
Sorry about your Kool-Aid there…

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