Comments on: Quiz Time #5. Prize! http://www.john-carlton.com/2009/06/quiz-time-5-prize/ The Marketing Rebel RANT Tue, 16 Mar 2010 04:20:11 -0400 http://wordpress.org/?v=abc hourly 1 By: Will Stirrup http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-5/#comment-13182 Will Stirrup Wed, 15 Jul 2009 22:47:53 +0000 http://www.john-carlton.com/?p=517#comment-13182 I didn't read the previous 218 entries, so I don't know if someone has already said it, but I'm guessing the word is "BENEFITS". Obviously sell the benefits. the biggest first - that's your headline... So you need to understand your product or service and think like a customer to know which benefit is the most important. Get that in first and you're half-way there. Regards Will Stirrup I didn’t read the previous 218 entries, so I don’t know if someone has already said it, but I’m guessing the word is “BENEFITS”.

Obviously sell the benefits. the biggest first – that’s your headline…

So you need to understand your product or service and think like a customer to know which benefit is the most important.

Get that in first and you’re half-way there.

Regards

Will Stirrup

]]> By: Anastacia Hauldridge http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-5/#comment-13169 Anastacia Hauldridge Wed, 15 Jul 2009 04:43:15 +0000 http://www.john-carlton.com/?p=517#comment-13169 Take Action! Do it now! Take Action! Do it now!

]]> By: Jaky Astik http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-5/#comment-13053 Jaky Astik Thu, 02 Jul 2009 00:30:30 +0000 http://www.john-carlton.com/?p=517#comment-13053 Just do it! Just do it!

]]> By: Twitter http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-1/#comment-13040 Twitter Tue, 30 Jun 2009 20:36:10 +0000 http://www.john-carlton.com/?p=517#comment-13040 Yes, I am the WINNER. Check me out on Twitter @JonathanDune and @TWOCOMMACOPY. How did I answer so fast you ask? John posted the message also to his Twitter account @johncarlton007 . I just happened to be working for two clients doing some TESTING on Twitter when I came across John's message about this Quiz #5. If you're not on Twitter, keep reading and you can get in too. I quickly, well, as quick as click the link in John's Tweet (as it's called) and was here instantly. The question John asked for a specific word that summed up 'What to do next...". In my experience(now over 35 years writing in direct response), ALL of my clients have this problem. Great thing for me though, my mantra is TEST, TEST, and TEST some more. If all else fails, TEST it again. But all testing aside, if you fail to make your writing measurable, you CANNOT validate your TEST. So code each TEST so that when it proves to be a winner by your set standards, you can reproduce that effect over and over again until it burns out. Don't look for me on the internet, cause most of clients find me through other clients, often direct competitors. Yea, I can hear you saying to yourself, "From direct competitors? This guys blowing smoke up my..." To make a very long copy story shortened for those of you who believe short copy outsells long, it's true. Because of the unique nature that's YOU, YOUR idea, YOUR product, and YOUR service, YOU ARE UNIQUE. You just have to put that into your writing, your sales letter. So, thank you John for your prize. And for all of you rookies, newbies, and all of you who took the opportunity to throw your hat and comments into the fray, BRAVO! And as I say to those on Twitter: U ROCK! Cheers! Jonathan Dune [San Diego CA USA & Sydney NSW Australia] P.S. Check me out on Twitter @JonathanDune and @TWOCOMMACOPY. And make sure you follow John @johncarlton007. Hey John, U SUPER ROCK!!! P.P.S. Not on Twitter Yet? Go here now and sign-up! http://www.twitter.com/ Yes, I am the WINNER.

Check me out on Twitter @JonathanDune
and @TWOCOMMACOPY.

How did I answer so fast you ask?

John posted the message also to his Twitter account @johncarlton007 . I just happened to be working for two clients doing some TESTING on Twitter when I came across John’s message about this Quiz #5. If you’re not on Twitter, keep reading and you can get in too.

I quickly, well, as quick as click the link in John’s Tweet (as it’s called) and was here instantly.

The question John asked for a specific word that summed up ‘What to do next…”. In my experience(now over 35 years writing in direct response), ALL of my clients have this problem. Great thing for me though, my mantra is TEST, TEST, and TEST some more. If all else fails, TEST it again.

But all testing aside, if you fail to make your writing measurable, you CANNOT validate your TEST. So code each TEST so that when it proves to be a winner by your set standards, you can reproduce that effect over and over again until it burns out.

Don’t look for me on the internet, cause most of clients find me through other clients, often direct competitors. Yea, I can hear you saying to yourself, “From direct competitors? This guys blowing smoke up my…” To make a very long copy story shortened for those of you who believe short copy outsells long, it’s true.

Because of the unique nature that’s YOU, YOUR idea, YOUR product, and YOUR service, YOU ARE UNIQUE. You just have to put that into your writing, your sales letter.

So, thank you John for your prize. And for all of you rookies, newbies, and all of you who took the opportunity to throw your hat and comments into the fray, BRAVO! And as I say to those on Twitter: U ROCK!

Cheers!
Jonathan Dune
[San Diego CA USA & Sydney NSW Australia]

P.S. Check me out on Twitter @JonathanDune
and @TWOCOMMACOPY. And make sure you follow John @johncarlton007. Hey John, U SUPER ROCK!!!

P.P.S. Not on Twitter Yet? Go here now and sign-up! http://www.twitter.com/

]]> By: Sridhar http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-5/#comment-13038 Sridhar Tue, 30 Jun 2009 18:19:35 +0000 http://www.john-carlton.com/?p=517#comment-13038 <a href="http://neoquizspot.blogspot.com/2008/09/googles-10th-anniversary-quiz.html" rel="nofollow">Google Quiz</a> Google Quiz

]]> By: James Schramko http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-4/#comment-13034 James Schramko Tue, 30 Jun 2009 05:08:14 +0000 http://www.john-carlton.com/?p=517#comment-13034 I mean when I face new opportunities (too many to act on) I have to run them through a filter (or matrix) to see where the best use of my energy lies. I mean when I face new opportunities (too many to act on) I have to run them through a filter (or matrix) to see where the best use of my energy lies.

]]> By: John Carlton http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-5/#comment-13032 John Carlton Tue, 30 Jun 2009 04:40:17 +0000 http://www.john-carlton.com/?p=517#comment-13032 Funny, RK. Thanks for the comment. Funny, RK.
Thanks for the comment.

]]> By: John Carlton http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-4/#comment-13031 John Carlton Tue, 30 Jun 2009 04:39:13 +0000 http://www.john-carlton.com/?p=517#comment-13031 And clearly Spicoli was, and continues to be, right. But, jeez JayMo, I gotta keep up appearances here. There IS a real marketing answer, you know... And clearly Spicoli was, and continues to be, right.
But, jeez JayMo, I gotta keep up appearances here. There IS a real marketing answer, you know…

]]> By: John Carlton http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-4/#comment-13030 John Carlton Tue, 30 Jun 2009 04:38:22 +0000 http://www.john-carlton.com/?p=517#comment-13030 I missed this response earlier, James. What do you mean by "filter"? I missed this response earlier, James.
What do you mean by “filter”?

]]> By: Failure. Just Do It. http://www.john-carlton.com/2009/06/quiz-time-5-prize/comment-page-5/#comment-13027 Failure. Just Do It. Mon, 29 Jun 2009 23:37:48 +0000 http://www.john-carlton.com/?p=517#comment-13027 [...] Carlton had an interesting quiz that got a bit of attention over the weekend. Really it was a little ‘test’. Of coure in [...] [...] Carlton had an interesting quiz that got a bit of attention over the weekend. Really it was a little ‘test’. Of coure in [...]

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