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	<title>The RANT &#187; Goin’ Down To Kernville, Gonna See Some Friends o’ Mine…</title>
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	<description>Free &#38; damn good insight, advice, cross-talk &#38; mutterings from the most respected &#38; ripped-off marketing guru alive…</description>
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		<title>Goin’ Down To Kernville, Gonna See Some Friends o’ Mine…</title>
		<link>http://www.john-carlton.com/2009/04/goin-down-to-kernville-gonna-see-some-friends-o-mine/</link>
		<comments>http://www.john-carlton.com/2009/04/goin-down-to-kernville-gonna-see-some-friends-o-mine/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 05:23:36 +0000</pubDate>
		<dc:creator>John Carlton</dc:creator>
				<category><![CDATA[General Archives]]></category>

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		<description><![CDATA[Sunday, 9:48pm Reno, NV &#8220;Jerry was a race car driver, 22 years old&#8230;&#8221; (?) Howdy. Just checking in, to make sure you know I&#8217;m still kicking. Busy, busy, busy. Virtual classes for the Simple Writing System start this week, you know. Tell you what: To celebrate, let&#8217;s give out some&#8230; PRIZES! In fact &#8212; what]]></description>
			<content:encoded><![CDATA[<p>Sunday, 9:48pm<br />
Reno, NV<br />
&#8220;Jerry was a race car driver, 22 years old&#8230;&#8221; (?)</p>
<p>Howdy.</p>
<p>Just checking in, to make sure you know I&#8217;m still kicking.</p>
<p>Busy, busy, busy.  Virtual classes for the Simple Writing System start this week, you know.</p>
<p>Tell you what: To celebrate, let&#8217;s give out some&#8230;</p>
<p><strong>PRIZES!</strong></p>
<p>In fact &#8212; what the hell &#8212; let&#8217;s have TWO contests.</p>
<p>C&#8217;mon.  What d&#8217;ya say?</p>
<p><strong>Contesto Numero Uno:</strong> First person to name the band AND fill out the last two lines of the song I quoted above (just below the date)&#8230;<span id="more-382"></span></p>
<p>&#8230; wins a free copy of that infamous <strong>&#8220;Power Words&#8221;</strong> report I created by pulling killer action verbs, emotionally-loaded words, and hooky persuasion phrases from a thick pile of my best-performing ads.</p>
<p>This report is often cited as the critical &#8220;X Factor&#8221; for many writers now knocking ads, websites and PPC out of the park.  (It&#8217;s valued at $99, you know.)</p>
<p>(<strong>Hint</strong>: Same band did the original song I&#8217;ve corrupted for the headline.)</p>
<p>(C&#8217;mon.  You KNOW this&#8230;)</p>
<p><strong>Contesto Numero Dos:</strong> First person to comment on the NEW BLOG &#8212; when it finally appears &#8212; gets a copy of the &#8220;Power Words&#8221; report, too.</p>
<p>I cannot say for sure when the new blog will magically appear in this spot.</p>
<p>Same URL.  No need to change channels.</p>
<p>At some special moment &#8212; any time now &#8212; the programmer will throw a switch and <em>VOILA!</em> New blog design lights up the joint.</p>
<p>We&#8217;ve been massaging it for a month, trying to make everything as glitch-free as possible before debuting.</p>
<p>We&#8217;re changing the name, too.  In honor of the newsletter I wrote and mailed out (remember mail?) for six years, we&#8217;re re-christening this blog to &#8220;The Rant&#8221;.</p>
<p>I&#8217;m so excited.  I&#8217;m like a kid on Christmas morning who knows what I&#8217;m getting, and can&#8217;t sleep waiting to unwrap it.</p>
<p>Of course, as a kid, I would destroy most of the shit I got by early afternoon.</p>
<p>I promise to take care of this toy, though.</p>
<p>Oh, wait&#8230;</p>
<p>One more thing:</p>
<p>I&#8217;ll be in San Diego this weekend, speaking at Frank Kern&#8217;s &#8220;Mass Control&#8221; big damn event.  Gonna hang out with the Kool Kids (like Filsmaime and Koenigs and Johnson and Walker and JaMo and the rest) for a few days.</p>
<p>And don&#8217;t forget:  If you joined Frank&#8217;s Mass Control mini-cult through our link, Stan and I are hosting a nice little exclusive brainstorm/cocktail hour Thursday in the hotel.  (Only invited guests, please.)</p>
<p>Spring in San Diego.  What a concept.</p>
<p>Stay frosty (and watch for the new blog&#8217;s appearance)&#8230;</p>
<p>John</p>
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