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	<title>The RANT &#187; Let Loose The Dogs Of Freelance Wealth</title>
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	<description>Free &#38; damn good insight, advice, cross-talk &#38; mutterings from the most respected &#38; ripped-off marketing guru alive…</description>
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		<title>Let Loose The Dogs Of Freelance Wealth</title>
		<link>http://www.john-carlton.com/2009/03/let-loose-the-dogs-of-freelance-wealth/</link>
		<comments>http://www.john-carlton.com/2009/03/let-loose-the-dogs-of-freelance-wealth/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 04:57:36 +0000</pubDate>
		<dc:creator>John Carlton</dc:creator>
				<category><![CDATA[General Archives]]></category>

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		<description><![CDATA[Wednesday, 9:07pm Reno, NV &#8220;You can&#8217;t handle the truth!&#8221; Col. Jessup, blowing it Howdy. I&#8217;d like some feedback on this, if you got a minute. We have &#8212; just tonight, less than an hour ago &#8212; finally pulled the trigger on the new website offering the sought-after &#8220;Freelance Course&#8221; I&#8217;ve been teasing people about for]]></description>
			<content:encoded><![CDATA[<p>Wednesday, 9:07pm<br />
Reno, NV<br />
<em>&#8220;You can&#8217;t handle the truth!&#8221; </em>Col. Jessup, blowing it</p>
<p>Howdy.</p>
<p>I&#8217;d like some feedback on this, if you got a minute.</p>
<p>We have &#8212; just tonight, less than an hour ago &#8212; finally pulled the trigger on the new website offering the sought-after &#8220;Freelance Course&#8221; I&#8217;ve been teasing people about for months.</p>
<p>If you&#8217;re uninterested in the freelance life, you can skip this small favor I&#8217;m asking.</p>
<p>However&#8230;</p>
<p>&#8230; if your heart beats just a little faster when you consider the freedom, big bucks and glory of a successful freelance writing career&#8230;</p>
<p>&#8230; then you&#8217;re gonna want to check this out.</p>
<p><strong>Here&#8217;s what I want you to do:</strong>  Just hop over to this new site&#8230;</p>
<p>&#8230; read it with your normal jaded, stubborn reluctance to believe anything anyone says about anything&#8230;</p>
<p>&#8230; and see if the copy here meets the test of overcoming the outrageous level of stubborness of the average wannabe freelancer.</p>
<p>Here&#8217;s the site:</p>
<p><a href="http://www.carlton-freelance-course.com">http://www.carlton-freelance-course.com</a></p>
<p>I&#8217;m doing this, because&#8230; if I can&#8217;t get the point of this opportunity across to the readers of this blog (who are easily the most <em>worthy </em>candidates for this information)&#8230;</p>
<p>&#8230; then I&#8217;ve got some work to do re-jiggering the pitch.</p>
<p>C&#8217;mon.  Be brutal.  Here&#8217;s your chance to shake-down some Carlton copy.</p>
<p>And, yeah, sure&#8230;</p>
<p>&#8230; you&#8217;re at some small risk of succumbing to the offer.</p>
<p>But I&#8217;m sure a strong, confidant, filthy rich marketer like you can survive such a simple, straight-forward appeal.</p>
<p>I mean, the whole sales angle is as uncluttered as possible: If you&#8217;ve ever wanted to make the Big Bucks with your writing skills&#8230;</p>
<p>&#8230; or if you&#8217;re a freelancer who is struggling because no one is watching your back (or sharing the inside secrets of the game)&#8230;</p>
<p>&#8230; then a slight twinge of desire may ripple through your veins when you see what&#8217;s available.</p>
<p>I mean, I sure wish a simple shortcut like this was available back when I started my career as a freelance copywriter.</p>
<p>It would have shortened my search for wealth, fame and respect by&#8230;</p>
<p>&#8230; oh, around ten years.  At least.</p>
<p>Look, I&#8217;m sure you&#8217;re doing fine.  More clients than you can handle, rave reviews on everything you do, results up the yin-yang.</p>
<p>I&#8217;d still like to hear your thoughts about the site.</p>
<p>A lot of people&#8217;s lives have been changed, dramatically and quickly, by what you&#8217;re about to see.</p>
<p>But, I dunno&#8230; the &#8220;noise&#8221; level of the Web is so loud these days, it&#8217;s hard to be heard.</p>
<p>No matter how legit or how critical the message is.</p>
<p>So please do me the honor of looking the site over, will ya?</p>
<p>Thanks.</p>
<p>Stay frosty,</p>
<p><strong>John Carlton</strong><br />
<a href="http://www.carlton-freelance-course.com">www.carlton-freelance-course.com</a></p>
<p><strong>P.S.</strong> Quick story: Back during my first mid-life crisis, I quit the business world, and decided to try writing some fiction for a year or so.</p>
<p>I attended a couple of hard-to-get-into writer&#8217;s conferences (including the very prestigous Squaw Valley Writer&#8217;s Conference in Tahoe)&#8230;</p>
<p>&#8230; and I had a series of nasty reality checks that brought me rather quickly back into the game of marketing.</p>
<p>See, whenever any of the writers at these gatherings discovered that I routinely earned more from writing a single ad&#8230; than the best of them could earn in a year writing an entire novel (which required months and months and months of grueling research, writing, editing, and sweating over)&#8230;</p>
<p>&#8230; well, they were flabbergasted.</p>
<p>And these were the BEST of the group.  The ones who had actually made ANY money at all with fiction.  (And most of those novels took longer than a year to write.  Average time to create a novel that gets published: 5 years.  <em>Whoa</em>.)</p>
<p>The majority &#8212; easily 99 of every 100 in attendance &#8212; had never made Dime One from <em>anything </em>they&#8217;d written.</p>
<p>They were skilled writers.</p>
<p>They just had never figured out how to turn that skill into cash.</p>
<p>I realized two things:</p>
<p>1. Fiction really was only gonna be a hobby for me.  (I didn&#8217;t fit in too well with most of the wannabe-novelists &#8212; they were too freaking idealistic, and naive about the world.)  (Give me a street-wise salesman any day &#8212; the stories are better, the insight more profound.)</p>
<p>2. And &#8212; most important &#8212; I got back in touch with that <em>feeling </em>I had back when I recieved my first check for writing some copy for a client.</p>
<p>It was pure, raw euphoria.  I was getting PAID &#8212; a LOT &#8212; to do something I loved: Write.</p>
<p>Freelance copywriting saved my life.  It gave me an important, critical position in the world &#8212; business owners desperately needed me.</p>
<p>It offered me the independence and freedom to be myself.  However weird, eccentric and lazy I was&#8230; as a freelancer, I could create my own damn lifestyle.</p>
<p>And, eventually, I attained something else I&#8217;d craved since becoming an adult:  Respect.</p>
<p>I could do something crucial, something essential&#8230; that most of the business world feared, could not understand, and considered voodoo.</p>
<p>I was free&#8230; I had mounting fame that I earned&#8230; and I was the master of my ship.</p>
<p>It&#8217;s a great gig.</p>
<p>For the right person, freelance copywriting is the ONLY profession worth striving to get really, really, <em>really </em>fookin&#8217; good at.</p>
<p>If you&#8217;re one of us, this &#8220;Freelance Course&#8221; may be exactly what you need to get a fresh start on living the life you want.  On your terms.</p>
<p>Or not.</p>
<p>The gig isn&#8217;t for everyone.</p>
<p>Read the site we just put up.</p>
<p>See if, just perhaps, you&#8217;re actually one of us.  And all you need is a little inside help to get moving.</p>
<p><strong>Here&#8217;s the site again:</strong></p>
<p><a href="http://www.carlton-freelance-course.com">http://www.carlton-freelance-course.com</a></p>
<p><strong>Big Damn Update:</strong> Thursday night, late&#8230;</p>
<p>Thanks to everyone for their feedback.</p>
<p>And a <em>bigger </em>thanks to all the folks who came aboard.  We&#8217;re way past expectations for sales, and fresh momentum seems to be building all on its own.</p>
<p>Cool.</p>
<p>I love providing the fuel for someone&#8217;s new adventure in life&#8230; and, again, there is NO other career like freelancing for writers who crave maximum freedom, treasure and fame.</p>
<p>(After the first few comments that came in, savvy writers who know the power of this stuff started piling on with personal stories of success and happiness.  It&#8217;s worth a quick read to see how the writing world regards this kind of opportunity, both good and bad&#8230;)</p>
<p>John</p>
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