My 2nd choice would be “improve your guarantee” to take away all risk but that’s NOT already mentioned and you say one of the answers is very close…

Are we missing the obvious – “concentrate on improving your conversion rate/value per vistitor/customer”? That’s got to be the number 1 advice bite when money is tight all round, but I guess they know that if they’re consulting with a copywriter?

Exit pop-ups? Downsells? Upsells?

Well whatever the correct answer is, I’m sticking with “squeeze the maximum value out of each and every visitor”, or in simple terms, make sure you’re not leaving money on the table.

AC

I would have to say the most important thing is to just take action. As I heard often in military leadership school, “Do something, even if it’s wrong, Do something”

Darwin

I have read the first 4 replies, so before I read the rest I’m gona take a stab at this…

Nail your sales pitch verbally, face to face with prospects first, using the advantage of “instant trial and error”, then once it rocks, (peaks interest, clinches deals and has your prospect lusting for your product), put it on paper (speak it onto paper) word for word as you have said it… ta daa there’s your sales letter.

Go out and have conversations with your market.

LISTEN.

Their needs have changed… if only slightly.

However… even with a slight change in needs… there is a new opportunity to be the one who’s talking to them on the exact level they’re thinking.

With their words.

In their conversation.

And you won’t get that until you talk with them.

Roy

** ‘Join the conversation’ that is already taking place in the minds of the reader (the minds of the customer)

you can only channel a desire that already exists …

Gotta go – cupcakes burning in the oven ! (yikes!)

Thanks

Cinaea

Do NOT try to sell to people directly. Get your name/ brand out there and make people chasing you with their wallets wide open.

“Do not chase the money, let the money chase you!”

Regards Marcel