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	<title>The RANT &#187; Tip For The Week</title>
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	<description>Free &#38; damn good insight, advice, cross-talk &#38; mutterings from the most respected &#38; ripped-off marketing guru alive…</description>
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		<title>Tip For The Week</title>
		<link>http://www.john-carlton.com/2008/09/tip-for-the-week/</link>
		<comments>http://www.john-carlton.com/2008/09/tip-for-the-week/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 04:23:07 +0000</pubDate>
		<dc:creator>John Carlton</dc:creator>
				<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[freelance copywriters]]></category>
		<category><![CDATA[General Archives]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[salesmanship]]></category>

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		<description><![CDATA[Thursday, 8:40pm Rancho Cucamonga, CA Just a block off Route 66 in the skitchy heart of the southland&#8230; Howdy, Quick note here today. I&#8217;m still in my hometown (yeah, I grew up in Cucamonga, what&#8217;s it to ya?), visiting my family. Pop still lives in the same house he bought just after WWII, and it&#8217;s]]></description>
			<content:encoded><![CDATA[<p>Thursday, 8:40pm<br />
Rancho Cucamonga, CA<br />
<em>Just a block off Route 66 in the skitchy heart of the southland&#8230;</em></p>
<p>Howdy,</p>
<p>Quick note here today.</p>
<p>I&#8217;m still in my hometown (yeah, I grew up in Cucamonga, what&#8217;s it to ya?), visiting my family.  Pop still lives in the same house he bought just after WWII, and it&#8217;s hard for me not to feel like I&#8217;m 15 again when I&#8217;m there.</p>
<p>Not that I feel all young and vibrant.</p>
<p>Naw.  More like I get back in touch with how freakin&#8217; <em>clueless </em>I was for the first half of my life.</p>
<p>It was a great childhood, a gruesome adolescence, and even now ghosts from my past haunt every corner of the neighborhood.  It&#8217;s Memory Alley.</p>
<p>Always interesting/spooky/insightful to go back to old stomping grounds.  I love my family.  And I&#8217;m still chewing over how that town shaped who I am today&#8230;</p>
<p>Anyway, enough about me.</p>
<p>Here&#8217;s something about YOU:  Since the last couple of posts here, I&#8217;ve been pondering long and hard about what &#8220;makes&#8221; an entrepreneur.</p>
<p>A lot of people &#8212; including me &#8212; talk about the value of goals in launching any entrepreneurial venture.</p>
<p>Figuring out what you truly want&#8230; setting a plan in motion to attain it&#8230; and following through.</p>
<p>There is, however, a difference in &#8220;understanding&#8221; goal-setting behavior&#8230;</p>
<p>&#8230; and actually DOING it.</p>
<p>And here is what I propose you do this weekend:  Give yourself a nice, brutal Reality Check.</p>
<p>Are you spending enough time figuring out what you <em>really </em>want to do when you grow up?</p>
<p>This is not a trick question &#8212; most rookie goal-setters need to refine their skills at this over a frustrating period of time.</p>
<p>The first goals you set are likely to be things you actually <em>don&#8217;t </em>want, after all.  There is an art to looking deep into your own heart and soul, and coming to grips with what REALLY rocks your boat&#8230;</p>
<p>&#8230; and what will <em>continue </em>to make nice waves in your future.</p>
<p>It&#8217;s never enough to want to be &#8220;rich&#8221;.  You must spend time thinking about what &#8220;rich&#8221; <em>means </em>to you.  Not to your buddies, or your colleagues, or anyone else.</p>
<p>You.</p>
<p>And, if you decide you want to be filthy rich&#8230; well, you&#8217;ve got to do more than just set a goal.  You gotta work out your <em>plan </em>to get there.</p>
<p>With lots of little goals along the path.</p>
<p>If you&#8217;ve yet to make Dime One online, for example, then a goal of becoming a billionaire online isn&#8217;t a goal&#8230; it&#8217;s a dream.  You&#8217;ve got to earn your first buck.  Then your second.  Then start automatic pipelines, and go on from there.</p>
<p>Your first goal may be to weed through all the info available out there&#8230; find the resources you feel you can trust&#8230; and dig in.</p>
<p>Those subsequent &#8220;dig in&#8221; steps &#8212; the actual goal-by-goal step-ladder that will take you toward your desired destination &#8212; cannot be glossed over.</p>
<p>And, there are <em>consequences </em>to consider.  You may not yet know what awaits you as a cash-generating genius.  But you sure can start to examine how your life changes as you go.</p>
<p>I&#8217;ve written multiple blogs about how every detail of your life can morph in strange ways when the money starts coming in.  Ken Calhoun, in the last comments section, tells a great story of how friends and family wrestle (often unsuccessfully) with your rise in status, liquidity, and self-confidence.</p>
<p>It&#8217;s not always pretty.</p>
<p>The more you &#8220;arm&#8221; yourself with insight like this, the less surprised you&#8217;ll be when you hit each milestone in your quest for a better life.</p>
<p>You&#8217;ll be&#8230; uh, what&#8217;s the word&#8230; <em>prepared</em>.</p>
<p>Goals are great.  They saved my life.</p>
<p>But I&#8217;ve known too many people who ONLY set goals.  They never go after them.</p>
<p>Movement is key.</p>
<p>And you&#8217;ll feel better about moving toward your goals, if you spend some serious time thinking about them.</p>
<p>Play with them.  Mold them.  Constantly put them through your &#8220;What if?&#8221; grinder.  (What if you can&#8217;t do it with your first idea?  Will you try again?  Try something else?  What?)</p>
<p>The &#8220;secret ingredient&#8221; of great goal setting&#8230; is to cogitate obsessively on the consequences of actually meeting your goals, once you set them.  This not only helps you blow through failure&#8230; but also creates a &#8220;vision&#8221; of yourself that keeps your motivation hot.</p>
<p>This requires &#8220;forward thinking&#8221;&#8230; which doesn&#8217;t come with the default equipment you&#8217;re born with.</p>
<p>You gotta exercise it.</p>
<p>Without goals, you&#8217;re just being taken for a ride by Fate.</p>
<p>Goals do not <em>guarantee </em>anything&#8230; except, once you take steps to attain them, you will move SOMEWHERE new in life.</p>
<p>And you&#8217;ll be doing as much of the driving as possible.</p>
<p>Fate will still screw with you.  But you&#8217;re no longer helpless.</p>
<p>At first, even five minutes of focused &#8220;forward thinking&#8221; will make you sweat and want to go do something else.</p>
<p>Get over it.  Stick with it.</p>
<p>Soon, you&#8217;ll be an ace at peering into the fog down the line, and you&#8217;ll be able to exert more control over events than you ever dreamed possible in your pre-goal-setting days.</p>
<p>This weekend, get your five minutes in.  Move through the sweat and avoidance.</p>
<p>Jump-start something new.</p>
<p>Let me know how you do.</p>
<p>Stay frosty,</p>
<p><strong>John Carlton</strong></p>
<p><strong>P.S. </strong>I just checked with my office&#8230; and as I get ready to go to the airport to come home, one of the 5 seats is still open for the Chicago Hot Seat one-day event this September 25.</p>
<p>To get the details, go to <a href="http://www.carlton-workshop.com">www.carlton-workshop.com</a>.</p>
<p>C&#8217;mon, people &#8212; this is one of those rare opportunities to get face-time with me and Stan.  It just may be the virtual ass-kicking you need to get moving&#8230;</p>
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