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	<title>The RANT &#187; Fresh Hell</title>
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	<description>Free &#38; damn good insight, advice, cross-talk &#38; mutterings from the most respected &#38; ripped-off marketing guru alive…</description>
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		<title>Fresh Hell</title>
		<link>http://www.john-carlton.com/2008/08/fresh-hell/</link>
		<comments>http://www.john-carlton.com/2008/08/fresh-hell/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 03:46:45 +0000</pubDate>
		<dc:creator>John Carlton</dc:creator>
				<category><![CDATA[General Archives]]></category>

		<guid isPermaLink="false">http://www.john-carlton.com/2008/08/18/fresh-hell/</guid>
		<description><![CDATA[Monday, 7:50pm Reno, NV &#8220;Whom the gods would destroy, they first give computers&#8230;&#8221; (Apologies to Euripides) Howdy&#8230; How&#8217;s your Monday going? I woke up today to a phone call from the accountant. Accountants, lawyers, detectives, ex&#8217;s (as in &#8220;all my ex&#8217;s live in Texas&#8221;)&#8230; &#8230; your day is not gonna go well starting out with]]></description>
			<content:encoded><![CDATA[<p>Monday, 7:50pm<br />
Reno, NV<br />
<em>&#8220;Whom the gods would destroy, they first give computers&#8230;&#8221; </em>(Apologies to Euripides)</p>
<p>Howdy&#8230;</p>
<p>How&#8217;s your Monday going?</p>
<p>I woke up today to a phone call from the accountant.</p>
<p>Accountants, lawyers, detectives, ex&#8217;s (as in &#8220;all my ex&#8217;s live in Texas&#8221;)&#8230;</p>
<p>&#8230; your day is not gonna go well starting out with a jangle from <em>any </em>of those folks.</p>
<p>Actually, that&#8217;s too easy.</p>
<p>Some days, even people you <em>want </em>to hear from are calling with bad news.</p>
<p>One of my most favorite quotes of all time is Dorothy Parker&#8217;s line whenever she picked up a phone.</p>
<p>&#8220;And what fresh hell is this?&#8221; she&#8217;d say in a pleasant tone.  Cheerfully expecting the worst.</p>
<p>(Parker, for the unenlightened, was a seminal member of The Algonquin Table, back in the 1920s.  I&#8217;ve lusted after a similar arrangement myself my entire career &#8212; an ongoing drunken intellectual brawl in a NY back room, with the finest wits and sharpest minds of a generation in attendance.)</p>
<p>(If you&#8217;re not hip to that period of Americana, you&#8217;re in for a treat.  Google &#8220;Algonquin table&#8221;.  See the 1994 movie &#8220;Dorothy Parker and the Vicious Circle&#8221;.  Read some of her excellent, and howlingly funny stuff.  You&#8217;ll be stunned by the similarities between her crowd and the ironic angst our current generations are going through&#8230;)</p>
<p>Anyway&#8230;</p>
<p>I knew this was gonna be one of &#8220;those&#8221; Mondays&#8230; cuz I&#8217;d taken some time off last week to go debauch with some old friends.  And play golf.  And ignore all things marketing.</p>
<p>So, you know&#8230; I was &#8220;due&#8221;.</p>
<p>And I was semi-prepared.</p>
<p>See, early in my career, I forced myself to internalize a very difficult rule:  Every day, make the hardest calls <em>first</em>.</p>
<p>Don&#8217;t put &#8216;em off.</p>
<p>Just slam your coffee, gird your loins, and dial.</p>
<p>Our default setting is, of course, to ignore bad shit until it festers.  Hope it goes away.</p>
<p>Part of the professional&#8217;s unwritten code, though&#8230; is to <em>be that guy </em>who faces the music.</p>
<p>Every time the band kicks into another woeful tune.</p>
<p>I&#8217;ll spare you the gory details of today&#8217;s misadventure.</p>
<p>Just know that my biz partner Stan and I are &#8220;on&#8221; to the universe, and how it works to destroy you.</p>
<p>The little buggers are out to get all of us.</p>
<p>It&#8217;s like, with the invention of the Web, all these new little demons were created&#8230;</p>
<p>&#8230; who huddle every day, and discuss perfect ways to screw with you.</p>
<p>They&#8217;re patient&#8230; they know all your hot buttons (and love to punch &#8216;em)&#8230;</p>
<p>&#8230; and in cyber-space, they have an endless supply of ways to harsh your mellow.  And trash your plans.</p>
<p>(Old Arab saying:  If you want to make God laugh, make plans.)</p>
<p>For example:  Gmail was down last week for several hours, mid-day.</p>
<p>That&#8217;s not supposed to happen.  Gmail is supposed to be all Webby 2.0 happy-happy/joy-joy, an online goodie that acts like a desktop application.</p>
<p>But that can&#8217;t happen when you can&#8217;t access your account, can it.</p>
<p>Google is mum about the cause fo the outage&#8230;</p>
<p>&#8230; but it suspiciously happened around the same time Russia was hacking Georgia&#8217;s servers (coordinated with their real-world armored invasion).</p>
<p>Demons unleashed.</p>
<p>It&#8217;s kinda too big a potential problem to even get your head around.</p>
<p>And yet&#8230; I am actually <em>more </em>infuriated today because I&#8217;m also being pummelled by spam.</p>
<p>And tightening the screws on my filters does almost nothing to stem the tide.</p>
<p>May have to say bye-bye to yet another email address that just got away from me.</p>
<p>Oh, and check this out: Stan has encountered corrupted code at a critical moment in the creation of a new website we&#8217;ve had in the planning stages for months&#8230;</p>
<p>&#8230; leaving us high and dry, and him muttering like a madman.  (Not sleeping for two days, while wrangling with voodoo-mysterious software and video problems will do that to you&#8230;)</p>
<p>And here&#8217;s a good one from the offline world:  Somehow, I got on a secret &#8220;Call Every Freakin&#8217; Day&#8221; list that apparently <em>trumps </em>the national &#8220;Do Not Call&#8221; list.</p>
<p>And I&#8217;m getting <em>looooooooooooooooooooooooooooooooooooooooooong </em>messages daily about how <em>awful </em>it is that my car&#8217;s warranty has expired (and how I&#8217;m sure to die or something soon if I don&#8217;t fix it RIGHT NOW!!!!!).</p>
<p>Curious detail:  Every single call starts out with &#8220;This is your final warning.&#8221;</p>
<p>Lying pigs.</p>
<p>They use a phony number for caller ID, so I&#8217;m stumped on out-witting &#8216;em.</p>
<p>Waiting through the recording and demanding to speak to a rep and creatively threatening them if they don&#8217;t take you off their call list only prolongs the insult.</p>
<p>They will call again tomorrow, and the next day, and the next.</p>
<p>Final warning, my ass.</p>
<p>This has been going on for two months.</p>
<p>And I don&#8217;t even <em>have </em>a freakin&#8217; expired warranty on any car!</p>
<p>Demons, I&#8217;m tellin&#8217; ya.</p>
<p>Worse:  I&#8217;ve been on the road a lot, and their long-winded spiels often push other callers into my &#8220;secondary&#8221; voice mail, which means I can <em>miss </em>important calls I want to receive.</p>
<p>This is just stunning to me.</p>
<p>There is no way I&#8217;ve found to make the calls stop.</p>
<p>I may have to get a new phone number.  (Okay&#8230; up to now, I&#8217;ve been ridiculously lucky to keep this current one private and unsullied by &#8220;phone spam&#8221; for a long time now.  I should be grateful&#8230;)</p>
<p>Anyway, I just felt like bitching today.</p>
<p>You gotta admit &#8212; most of my posts are upbeat and informative.</p>
<p>Today, there was just too much fresh hell to deal with.</p>
<p>How&#8217;d <em>your </em>Monday go?</p>
<p>Stay frosty,</p>
<p><strong>John Carlton</strong></p>
<p><strong>P.S.</strong>  Hey &#8212; be sure to check out the last post&#8230; where I offer an inside peek at our shocking new program.  It&#8217;s exclusive to folks on my hot list&#8230; but we&#8217;ve included blog readers, too.</p>
<p>You gotta hurry, though.</p>
<p>To get on it right away, go here:  <a href="http://www.simplewritingsystem.com">http://www.simplewritingsystem.com</a></p>
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