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	<title>Comments on: Blissful, Suicidal Ignorance</title>
	<link>http://www.john-carlton.com/2008/03/24/blissful-suicidal-ignorance/</link>
	<description>insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the  most ripped-off world-class ad writer alive...</description>
	<pubDate>Thu, 20 Nov 2008 13:44:30 +0000</pubDate>
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		<title>By: Yoav</title>
		<link>http://www.john-carlton.com/2008/03/24/blissful-suicidal-ignorance/#comment-163915</link>
		<author>Yoav</author>
		<pubDate>Wed, 26 Mar 2008 17:44:56 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/24/blissful-suicidal-ignorance/#comment-163915</guid>
		<description>Hi John,

This is an amazing sales letter.

- The headline that captures attention
- The description of our problems and struggles (your readers)
- The sincere flattery
- The riveting personal story
- Handling objections
- Identifying and intensifying our dreams 
- Down right to the nothing-to-lose pitch in the P.S.

I probably missed a dozen other things you did in there.

I am ashamed to say that I have been reading your blog for 2 years and it is only now that I am starting to see what you are doing.

Thank you for this fabulous story and the amazing example of how to sell using a blog.

Yoav</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>This is an amazing sales letter.</p>
<p>- The headline that captures attention<br />
- The description of our problems and struggles (your readers)<br />
- The sincere flattery<br />
- The riveting personal story<br />
- Handling objections<br />
- Identifying and intensifying our dreams<br />
- Down right to the nothing-to-lose pitch in the P.S.</p>
<p>I probably missed a dozen other things you did in there.</p>
<p>I am ashamed to say that I have been reading your blog for 2 years and it is only now that I am starting to see what you are doing.</p>
<p>Thank you for this fabulous story and the amazing example of how to sell using a blog.</p>
<p>Yoav</p>
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		<title>By: PlugIM.com</title>
		<link>http://www.john-carlton.com/2008/03/24/blissful-suicidal-ignorance/#comment-163911</link>
		<author>PlugIM.com</author>
		<pubDate>Wed, 26 Mar 2008 16:50:36 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/24/blissful-suicidal-ignorance/#comment-163911</guid>
		<description>&lt;strong&gt;Blissful, Suicidal Ignorance...&lt;/strong&gt;

There is a LOT of crap lining the shelves at your local bookstores. And the library. And the ebook realm of your virtual reach.
This, however, is not an excuse to turn your back on books. Or learning. Or (especially or) constantly nudging yourself out...</description>
		<content:encoded><![CDATA[<p><strong>Blissful, Suicidal Ignorance&#8230;</strong></p>
<p>There is a LOT of crap lining the shelves at your local bookstores. And the library. And the ebook realm of your virtual reach.<br />
This, however, is not an excuse to turn your back on books. Or learning. Or (especially or) constantly nudging yourself out&#8230;</p>
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