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	<title>Comments on: The Voodoo Of Video</title>
	<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/</link>
	<description>insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the  most ripped-off world-class ad writer alive...</description>
	<pubDate>Thu, 20 Nov 2008 13:01:44 +0000</pubDate>
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		<title>By: Donna</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-162644</link>
		<author>Donna</author>
		<pubDate>Wed, 19 Mar 2008 15:20:42 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-162644</guid>
		<description>For me, at age 42, time is reflected in the faces of my children - because they are so spaced out . . . 17 year old son graduating from HS and moving on to the culinary arts, the 7 year old son looking forward to second grade because they make cooler art projects, and the 3 year old little girl whose little face brings the brightest smile.  Each of them are in their own little world - going through their own private time warp that I get to sit back and wonder at how different and the same they are at each stage of their lives.  

There are those sad moments though when the memories of my now almost grown son make me feel like I didn't pay enough attention to each day, and at the same time grateful that I realize the preciousness of it all while the time is still mine to enjoy with the two that have such a long way to go.

Thanks John</description>
		<content:encoded><![CDATA[<p>For me, at age 42, time is reflected in the faces of my children - because they are so spaced out . . . 17 year old son graduating from HS and moving on to the culinary arts, the 7 year old son looking forward to second grade because they make cooler art projects, and the 3 year old little girl whose little face brings the brightest smile.  Each of them are in their own little world - going through their own private time warp that I get to sit back and wonder at how different and the same they are at each stage of their lives.  </p>
<p>There are those sad moments though when the memories of my now almost grown son make me feel like I didn&#8217;t pay enough attention to each day, and at the same time grateful that I realize the preciousness of it all while the time is still mine to enjoy with the two that have such a long way to go.</p>
<p>Thanks John</p>
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		<title>By: Pete Moring</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-162195</link>
		<author>Pete Moring</author>
		<pubDate>Mon, 17 Mar 2008 08:33:06 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-162195</guid>
		<description>Hi John,  This time Vortex thing is REALLY challenging, especially as my youngest daughter at only 16 is remarking how fast the weeks go by.

I don't remember thinking like that at 16, infact the opposite seemed true. The weekend always seemed an AGE away.

So are we actually experiencing 'time' itself speeding up as this solar system of ours is being 'sucked' into a 'Time Vortex'?
(Or Black Hole?)

At 57, I hope the next 20 years don't fly by at the same rate as the last.

Great blog by the way. Why on earth have I only just discovered it? 
Too much catching up to do now.

Great stuff.

Pete.</description>
		<content:encoded><![CDATA[<p>Hi John,  This time Vortex thing is REALLY challenging, especially as my youngest daughter at only 16 is remarking how fast the weeks go by.</p>
<p>I don&#8217;t remember thinking like that at 16, infact the opposite seemed true. The weekend always seemed an AGE away.</p>
<p>So are we actually experiencing &#8216;time&#8217; itself speeding up as this solar system of ours is being &#8217;sucked&#8217; into a &#8216;Time Vortex&#8217;?<br />
(Or Black Hole?)</p>
<p>At 57, I hope the next 20 years don&#8217;t fly by at the same rate as the last.</p>
<p>Great blog by the way. Why on earth have I only just discovered it?<br />
Too much catching up to do now.</p>
<p>Great stuff.</p>
<p>Pete.</p>
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		<title>By: David Craft</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161923</link>
		<author>David Craft</author>
		<pubDate>Sun, 16 Mar 2008 00:13:22 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161923</guid>
		<description>Hi John,

I think one of the things missing here is choice. When we are young we choose things to do by what we think we want, might like or sound fun. We look for ways to speed time up by testing things for fun, desire and - without realizing it - fulfilling. The older you get, the more things you're "expected" to do - pay bills, buy food, keep a roof over your head. 

Finding ways to do this, especially if it's a job you don't really enjoy, becomes something you HAVE to do instead of what you WANT to do. Then the time flies by because what little you have left to do what you want to do becomes smaller. 80/20. 80% doing what pays your bills, 20% to sleep and have fun. 

Even if you are doing a job you love, the limits it imposes becomes a part of your choice process. And there's still those nagging issues like paying bills, etc. 

Ever noticed how fast school goes when you have fun? How slow it is for those who don't? Ever notice how attendee's at a seminar think it goes by way too fast when they're finally "getting it" and how slowly it goes when you realize you went to the wrong one?

How well do you get "Time flies when you're having fun!"? Enjoy the ride or get off. Maybe that "starving mindset" is still entrenched a little too much when you can't enjoy the ride. A scarcity mindset does not apply to just money, it also applies to time and relationships - and isn't everything basically a relationship issue?

Thanks for the ideas!

David</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>I think one of the things missing here is choice. When we are young we choose things to do by what we think we want, might like or sound fun. We look for ways to speed time up by testing things for fun, desire and - without realizing it - fulfilling. The older you get, the more things you&#8217;re &#8220;expected&#8221; to do - pay bills, buy food, keep a roof over your head. </p>
<p>Finding ways to do this, especially if it&#8217;s a job you don&#8217;t really enjoy, becomes something you HAVE to do instead of what you WANT to do. Then the time flies by because what little you have left to do what you want to do becomes smaller. 80/20. 80% doing what pays your bills, 20% to sleep and have fun. </p>
<p>Even if you are doing a job you love, the limits it imposes becomes a part of your choice process. And there&#8217;s still those nagging issues like paying bills, etc. </p>
<p>Ever noticed how fast school goes when you have fun? How slow it is for those who don&#8217;t? Ever notice how attendee&#8217;s at a seminar think it goes by way too fast when they&#8217;re finally &#8220;getting it&#8221; and how slowly it goes when you realize you went to the wrong one?</p>
<p>How well do you get &#8220;Time flies when you&#8217;re having fun!&#8221;? Enjoy the ride or get off. Maybe that &#8220;starving mindset&#8221; is still entrenched a little too much when you can&#8217;t enjoy the ride. A scarcity mindset does not apply to just money, it also applies to time and relationships - and isn&#8217;t everything basically a relationship issue?</p>
<p>Thanks for the ideas!</p>
<p>David</p>
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		<title>By: Patrick</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161682</link>
		<author>Patrick</author>
		<pubDate>Sat, 15 Mar 2008 00:05:49 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161682</guid>
		<description>Hi John,

Cool incites...

But a bit scary too. To think that I am not (or may not be)  living life to it's fullest because of the way we as humans  habitualize  and automate our reactions to life's experiences. So much so that that our reactions (and our experiences) become unconscious. Freaky!!!

That's an "ah-haa" moment for me.

Until now "it" was one of those things that just bugged me, in the back of my mind.

Thanks for that John.

Regards from Patrick.</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>Cool incites&#8230;</p>
<p>But a bit scary too. To think that I am not (or may not be)  living life to it&#8217;s fullest because of the way we as humans  habitualize  and automate our reactions to life&#8217;s experiences. So much so that that our reactions (and our experiences) become unconscious. Freaky!!!</p>
<p>That&#8217;s an &#8220;ah-haa&#8221; moment for me.</p>
<p>Until now &#8220;it&#8221; was one of those things that just bugged me, in the back of my mind.</p>
<p>Thanks for that John.</p>
<p>Regards from Patrick.</p>
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		<title>By: Louis</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161661</link>
		<author>Louis</author>
		<pubDate>Fri, 14 Mar 2008 23:08:31 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161661</guid>
		<description>James Brausch held a contest on his blog to see if anyone could create a video that would beat blank space in a multivariate test on one of his product pages. Blank space won every time. He's tested pictures lately too and usually blank space beats those too.

Because I speed/photo read, I usually don't like watching video or watching audio unless there's a lot more going on than just the words. It takes too long by comparison.

That said, I'm just about done creating my first info product and it's going to be a video with pdf summary. Some things I just had to show as part of the explanation. There won't be any video in the promotion though.

As for time... I'm approaching 30 myself so I guess I'm just about to reach that first roller coaster hill. I haven't lived at home since I was 16 though. 

It is true though that some of the people I enjoy spending time with most as peers are 20+ years my senior. I don't notice the difference unless we start talking about kids or parents.

It's been said that the purpose of time is so that everything doesn't happen all at the same time. Maybe as we age, we develop more resources for processing our experiences. If something happens and you enjoy, learn or get over it quicker, then perhaps time will have seemed to speed up. That's my theory today anyway.</description>
		<content:encoded><![CDATA[<p>James Brausch held a contest on his blog to see if anyone could create a video that would beat blank space in a multivariate test on one of his product pages. Blank space won every time. He&#8217;s tested pictures lately too and usually blank space beats those too.</p>
<p>Because I speed/photo read, I usually don&#8217;t like watching video or watching audio unless there&#8217;s a lot more going on than just the words. It takes too long by comparison.</p>
<p>That said, I&#8217;m just about done creating my first info product and it&#8217;s going to be a video with pdf summary. Some things I just had to show as part of the explanation. There won&#8217;t be any video in the promotion though.</p>
<p>As for time&#8230; I&#8217;m approaching 30 myself so I guess I&#8217;m just about to reach that first roller coaster hill. I haven&#8217;t lived at home since I was 16 though. </p>
<p>It is true though that some of the people I enjoy spending time with most as peers are 20+ years my senior. I don&#8217;t notice the difference unless we start talking about kids or parents.</p>
<p>It&#8217;s been said that the purpose of time is so that everything doesn&#8217;t happen all at the same time. Maybe as we age, we develop more resources for processing our experiences. If something happens and you enjoy, learn or get over it quicker, then perhaps time will have seemed to speed up. That&#8217;s my theory today anyway.</p>
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		<title>By: Karen (again)</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161625</link>
		<author>Karen (again)</author>
		<pubDate>Fri, 14 Mar 2008 18:44:15 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161625</guid>
		<description>OK, more thinking on this time thing...

The reason I love the Groucho Marx quote is cos 'time' is a "non-sense" - it is not conceptual, trying to understand it is like trying to grasp the vastness of space.

AND it is a 'quantum-type' thing, where the very act of thinking about it alters the 'reality' of it for the thinker... in that moment.  

Which seems to explain why when I stop to 'real-ize' my life right NOW it seems to stop flying out the door. 

... and fruit flies like a banana!</description>
		<content:encoded><![CDATA[<p>OK, more thinking on this time thing&#8230;</p>
<p>The reason I love the Groucho Marx quote is cos &#8216;time&#8217; is a &#8220;non-sense&#8221; - it is not conceptual, trying to understand it is like trying to grasp the vastness of space.</p>
<p>AND it is a &#8216;quantum-type&#8217; thing, where the very act of thinking about it alters the &#8216;reality&#8217; of it for the thinker&#8230; in that moment.  </p>
<p>Which seems to explain why when I stop to &#8216;real-ize&#8217; my life right NOW it seems to stop flying out the door. </p>
<p>&#8230; and fruit flies like a banana!</p>
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		<title>By: Karen</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161605</link>
		<author>Karen</author>
		<pubDate>Fri, 14 Mar 2008 16:46:40 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161605</guid>
		<description>Yup, it's true, after a certain age it always seems to be Friday or Monday - what happens to the rest of the week is a complete mystery.  

Personally I have found the speed that the day/week/year passes is directly proportonal to the number of times I stop what I am doing to realise how good life is.

"Time flies like an arrow; fruit flies like a banana"  Groucho Marx

Kind of says it all doesn't it!</description>
		<content:encoded><![CDATA[<p>Yup, it&#8217;s true, after a certain age it always seems to be Friday or Monday - what happens to the rest of the week is a complete mystery.  </p>
<p>Personally I have found the speed that the day/week/year passes is directly proportonal to the number of times I stop what I am doing to realise how good life is.</p>
<p>&#8220;Time flies like an arrow; fruit flies like a banana&#8221;  Groucho Marx</p>
<p>Kind of says it all doesn&#8217;t it!</p>
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		<title>By: Larry Foster</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161556</link>
		<author>Larry Foster</author>
		<pubDate>Fri, 14 Mar 2008 12:57:29 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161556</guid>
		<description>We're approximately the same age. I'm 58.
As a country kid, I roamed the hills, played ball, cowboys and Indians and had a ton of adventures every day.
My mom said that the older you are the faster time flies. Of course, like most kids, I paid no attention.

Now, the days fly by like a runaway freight train.
It seems I just sit down to get some work done and the next thing I know, another week has gone by. Often with little to show for it.

It's 2008 but it feels like it should only be 2002 or 2003.
My son is almost 17 and daughter is almost 13. 
It seems like only yesterday, each was a tiny baby. 
Where did that time go?
Philosophically, where does time go?

Rolling back the clock can't be done. I haven't found the Fountain of Youth that will bring back the time when a day was 24 hours instead of 24 minutes.

What's my point? I don't know. Maybe it's just ramblings as I practice for senility.

Larry Foster</description>
		<content:encoded><![CDATA[<p>We&#8217;re approximately the same age. I&#8217;m 58.<br />
As a country kid, I roamed the hills, played ball, cowboys and Indians and had a ton of adventures every day.<br />
My mom said that the older you are the faster time flies. Of course, like most kids, I paid no attention.</p>
<p>Now, the days fly by like a runaway freight train.<br />
It seems I just sit down to get some work done and the next thing I know, another week has gone by. Often with little to show for it.</p>
<p>It&#8217;s 2008 but it feels like it should only be 2002 or 2003.<br />
My son is almost 17 and daughter is almost 13.<br />
It seems like only yesterday, each was a tiny baby.<br />
Where did that time go?<br />
Philosophically, where does time go?</p>
<p>Rolling back the clock can&#8217;t be done. I haven&#8217;t found the Fountain of Youth that will bring back the time when a day was 24 hours instead of 24 minutes.</p>
<p>What&#8217;s my point? I don&#8217;t know. Maybe it&#8217;s just ramblings as I practice for senility.</p>
<p>Larry Foster</p>
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		<title>By: Joachim Klehe</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161490</link>
		<author>Joachim Klehe</author>
		<pubDate>Fri, 14 Mar 2008 09:58:26 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161490</guid>
		<description>Hi John,

I figured out the perception of time thing a while back and why it appears to accelerate as we grow older. For example, at age 5, one year is one-fifth of our time alive; at age 25, one year is 1/25th of our time on planet; at age 50, one year is 1/50th of our experience, etc, etc. Each passing year becomes shorter to our perceptions as the ratio to our time alive decreases, even though a year is the same amount of time.

Video is powerful juju. Kern is doing some great stuff figuring out some amazing insights on how to make the material incredibly compelling, eg, taking the viewer on a 'journey' to increase the bonding experience. Having the tools available on my Mac to produce polished vids that approach studio quality is pretty darn cool.

Sorry I'm unable to hang w/you and Stan at Kern's San Diego gig, as I already had plans to visit Mom. Looking forward to some other time though.</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>I figured out the perception of time thing a while back and why it appears to accelerate as we grow older. For example, at age 5, one year is one-fifth of our time alive; at age 25, one year is 1/25th of our time on planet; at age 50, one year is 1/50th of our experience, etc, etc. Each passing year becomes shorter to our perceptions as the ratio to our time alive decreases, even though a year is the same amount of time.</p>
<p>Video is powerful juju. Kern is doing some great stuff figuring out some amazing insights on how to make the material incredibly compelling, eg, taking the viewer on a &#8216;journey&#8217; to increase the bonding experience. Having the tools available on my Mac to produce polished vids that approach studio quality is pretty darn cool.</p>
<p>Sorry I&#8217;m unable to hang w/you and Stan at Kern&#8217;s San Diego gig, as I already had plans to visit Mom. Looking forward to some other time though.</p>
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		<title>By: Billy Kirkley</title>
		<link>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161447</link>
		<author>Billy Kirkley</author>
		<pubDate>Fri, 14 Mar 2008 06:00:50 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/13/the-voodoo-of-video/#comment-161447</guid>
		<description>John,

I'm 34 (no I don't live with my parents) and what you just wrote was like you have been living in my head for the last 4 years.

I have always thought that the defining moment  of becoming an adult was when you discovered how fast the day's begin to kick over.

I remember in my 20's (and its not that long ago) day's would drag. I also remember how much I got done when I was at high school (6 subjects all with homework and still had time for 2 -3 sports) 

So far in my short life this has now been my biggest freak ... SHIT a week is as fast as a day was once.

Thanks for taking my thoughts and putting them into words

Billy Kirkley</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>I&#8217;m 34 (no I don&#8217;t live with my parents) and what you just wrote was like you have been living in my head for the last 4 years.</p>
<p>I have always thought that the defining moment  of becoming an adult was when you discovered how fast the day&#8217;s begin to kick over.</p>
<p>I remember in my 20&#8217;s (and its not that long ago) day&#8217;s would drag. I also remember how much I got done when I was at high school (6 subjects all with homework and still had time for 2 -3 sports) </p>
<p>So far in my short life this has now been my biggest freak &#8230; SHIT a week is as fast as a day was once.</p>
<p>Thanks for taking my thoughts and putting them into words</p>
<p>Billy Kirkley</p>
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