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Thursday, 7:55pm
Reno, NV
Waitin’ for the guaifenesin to kick in…
Howdy…
I seriously want to hear from you on this.
It’s kinda driving me nuts.
Here’s the situation: Just around a year ago, my partner Stan and I hoisted the curtain on the Marketing Rebel Radio Rant Coaching Club.
The format is simple and elegant. There is a feisty Forum where members can post ANY question they have, on any subject they believe we (the grizzled pro’s) might have an answer (or insight) to.
And twice a month, Stan and I record a call answering and offering insight on all those questions. It’s a mini-seminar, delivered in the balls-to-the-wall conversational style you would expect from successful guys who’ve been around the block a few times.
But hold on.
There’s more. (I know, I know — this is starting to sound like a pitch. But you’ve got to know the background before I ask you the question that’s been frying my brain.)
On that same Forum, members can also post any Website or piece of copy they want critiqued. Other members weigh in (including a host of other pro writers I’ve allowed or bribed to be in the club)…
… and then, twice a month, I gather up all these submissions and give detailed critiques of them on video. Which we then post, so you can see what I’m critiquing, while listening to my ravings.
But wait.
There’s even more.
I also frequently dip into my Million-Dollar Rolodex, and coerce the most notorious and famous experts in there to submit to grueling interviews. All done by me, personally.
But wait.
There’s even more. (Don’t interrupt — I’m on a roll here.)
Every month (while the series lasts), you get another video installment of an intense workshop (called the “Copywriting Crash Course”) I delivered to a select group of people prior to a large seminar given by my colleague Lorrie Morgan-Ferrero last year. (She tricked me into doing this incredibly detailed 8-hour workshop… but the resulting video is so damn good, we chopped it up into “chapters”, so one killer lesson is presented each month.) (For free.) (But only to Radio Rant members — outsiders must purchase the DVDs of this “Copywriting Crash Course” for big bucks.) (And yes, I’ve long ago forgiven Lorrie for tricking me into that 8-hour workshop. In fact, I now openly thank her for pushing me to do it.) (No one can stay mad at Lorrie for long, anyway.)
But wait… etc.
It’s a dizzy menu, I know. Yet, there are still other goodies available to members, too. Like the months-long “Search Engine Optimization Challenge” — a reality-show type contest where a handful of victims used cutting-edge SEO tactics (under the watchful eye of an expert we found) to get maximum ranking for their websites. (Members got to see what worked, what drove marketers to tears, and what was bullshit.)
There is also a brand-new “bulletin board” on the Forum to post jobs, or to post your qualifications for taking jobs. (Members have been casually hooking up since the beginning, and we’re making it easier.)
And — until I stopped publishing in December — each Rant newsletter was posted, in full. (The last four issues are still up for perusal.) (This is, in fact, the only way non-subscribers can see those final issues right now.)
And, gosh, I’m almost positive I’m forgetting a few other goodies available in this amazing coaching club.
But you get the idea.
Everything is included… and members pay only a paltry $69 each month for total, unrestricted access to every corner of the club.
Wait, that’s a lie.
The first month is free. With no obligation to continue. (If you do choose to stay on, the $69 monthly fee kicks in after your free month.)
Now, I’ve been very surprised that this almost embarrassingly-generous deal hasn’t dented demand for the PRIVATE video critiques I still offer… even though those private critiques go for $699. (Nor has the in-depth Q&A style of the twice-monthly audio shows hurt sales of our private consultations. One-on-one with me goes for $1,450, and if you want Stan and I to double-team your problem, it’s $2,450 for the hour.)
And…
That’s enough background.
It’s a killer program. It’s a success — I’m not griping about membership.
No, actually I AM griping about membership.
And I want some input from the good people who read this blog.
Answer me this: Why in the world hasn’t every small biz owner and entrepreneur within earshot JUMPED on the opportunity the Radio Rant coaching club offers?
I’m serious.
We have a very healthy membership, don’t get me wrong. And, unlike other coaching clubs we know about, once people climb aboard, they tend to stay. (Because, you know, once you find out this is NOT “too good to be true”… and all that info and insight and personal advice really is available… well… you’d have to be a little whack to leave.)
But geez Louise…
I want to hear from other copywriters, marketers, and entrepreneurs (at any level, from rookie to veteran).
Is there something we’re doing that SCARES people who might otherwise consider this club?
I am constantly hounded with pleas for mentorships, private coaching, and the like. People want to get up close and personal with me, to learn everything I have to teach them.
And guess what?
That’s WHY we created this damn coaching club. I cannot possibly mentor everyone one-on-one. I don’t WANT to. I actually LOVE this form of teaching, to groups.
It’s why I offer small, intimate seminars and workshops… instead of the arena-sized events other guru’s like to host. I like to teach, I like to interact, and I know from EXPERIENCE that watching me critique and help other people get their act together actually is the BEST WAY for you to learn what I have to share.
That’s right. It’s the same classroom style that has been the norm for advanced learning since Socrates.
And yet…
…so many good folks who SHOULD jump head-first into this opportunity…
…dither and make excuses for not joining up.
I don’t get it.
The first month is FREE. No obligation.
And you actually get access to everything already posted (which right now includes FIVE other audio shows and FIVE other video critique shows) (as well as interviews with major dudes like Mike Filsaime, Jim Edwards and PR wizard Paul Hartunian)… in addition to the free ongoing month of shows and stuff scheduled to be recorded and released.
And $69 a month after that?
Are you kidding me?
The members I talk with are ecstatic about this club. People who should be a member (who I’ve privately urged to join) are blown-away by what is offered… but still can’t seem to get by their own Procrastination Bug.
But for all my years of “getting inside people’s heads”, I find myself baffled that perfect candidates for this program are balking.
It’s driving me nuts.
The club is well-stocked with members. But there’s room for more.
And I thought SURE that by now, I’d have more questions posted and more stuff submitted for critiques than we could handle each month. But it’s like people are SHY or something.
Please.
Give me some insight here.
Are there so many other coaching options out there, that people are just jaded? Bored? (I friggin’ guarantee you will NEVER be bored in MY club, dude.)
Or just oblivious to the opportunity?
I’m not asking you to join. The best members are always the people who self-select themselves as participants, and don’t need a shove or extra incentive. The lure of personal mentoring and advice from me (and Stan) (and the occasional expert guest) (and the other “A” List copywriters who lurk and comment, like my pal David Deutsch) is enough.
But I do want to hear from you.
Oh, hell…
…if you insist on sampling the club for yourself, here’s the link to get your free month. Everything’s explained — there’s no obligation, no risk, no weirdness. Just sign up, and sample the wonderfulness that is the Radio Rant coaching club.
Here’s the link:
http://www.carltoncoaching.com/carltonradiorant.html
Again — you don’t have to dive in to have an opinion.
I’m asking for your input about coaching regardless.
I mean… apparently, this club only attracts a certain type of entrepreneur business beast, anyway. I really, really, really enjoy the folks in the club right now — most of them self-selected as being open to my teaching style, and eager to feast on the specific kinds of insight and advice we share.
Still, the goodies offered are (you’d think) relevant to everyone in business.
The economy is going sideways, the Web is going crazy with new tech (which offers both exciting opportunity AND get-wrenching risks), the global markets are opening wide (and swallowing some biz whole, while rewarding others hip enough to hit the right buttons), and yadda yadda yadda.
You’d think a resource like this — grizzled veterans, successful and respected and sought-after (for huge fees, too) sharing insight in a learning environment tailored for fast absorption (at a ridiculous bargain monthly fee, too) — would be the first stop for anyone aching to get ahead.
The club is a success, please don’t get the wrong idea.
I’m just shocked it’s not tweaking more people’s sweet spots. I’m not stumped very often, and I’m thinking I’m just too close to this to see something obvious.
It’s not like hordes of entrepreneurs and small biz owners don’t NEED this kind of resource. They’re suffering — really suffering — with crushing competition, a lack of confidence in their biz model, advertising that clearly sucks (and needs pro help), and on and on.
You got any input?
I wanna hear it. Click on the comments section here, and rant away.
You’re even welcome to bitch if you think this sounded too much like a pitch. (I’ll stand on my years-long record of delivering a good, informative blog crammed with free advice.)
The truth is, Stan and I just had our, like, fifth long phone call about why certain people we KNOW would benefit haven’t come aboard… and I thought I’d just lay it out there in the blog-o-sphere.
Coaching, good. Not for everyone. Perfect for many.
What’s causing the traffic jam?
Thanks.
Stay frosty,
John Carlton
www.carltoncoaching.com
P.S. Thanks again to everyone who kicked in with advice on beating this cold I’ve been laid out with.
P.P.S. One last thing — if you DO decide (and, again, I’m not pushing you) to try the coaching club for a free month… there’s still time to submit questions or copy for the next show.
How’s that for turnaround?
Technorati Tags: Carlton, copywriting, entrepreneur, freelance copywriters, Internet, life lessons, marketing, salesmanship, small business marketing
months before deciding to take a break in December. I DO plan on going back in a couple months. I personally just needed a breather from a lot of stuff.
