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	<title>Comments on: Perspective, Part 1</title>
	<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/</link>
	<description>insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the  most ripped-off world-class ad writer alive...</description>
	<pubDate>Thu, 20 Nov 2008 11:59:23 +0000</pubDate>
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		<title>By: Steve Markowski</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-160656</link>
		<author>Steve Markowski</author>
		<pubDate>Tue, 11 Mar 2008 03:31:40 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-160656</guid>
		<description>Sweet Jesus!  Marketing ... philosophy ... geopolitics.  You should be out there helping one of the presidential hopefuls get to the White House.</description>
		<content:encoded><![CDATA[<p>Sweet Jesus!  Marketing &#8230; philosophy &#8230; geopolitics.  You should be out there helping one of the presidential hopefuls get to the White House.</p>
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		<title>By: Mark</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-159082</link>
		<author>Mark</author>
		<pubDate>Fri, 07 Mar 2008 08:34:00 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-159082</guid>
		<description>Hope you are feeling better soon dude.

Do you ever take colostrum? The stuff made from milk? Helps your immune system kick butt on viral invaders. Take tons of it. The chewable kind from first milking dot com is my fave. Also, weird science here but try a nasal spray of saline solution. Comes in a little squeeze bottle for two bux. Saltwater kills some germs and clears the nasal highway. Then when clear, spray with colloidal silver nasal spray made by Source Naturals. Gargle with salty hot water several times a day. Consume mass quantities (we are from Mars) of bowls of piping hot Kitchen Basics chicken soup stock. It is not broth or whatever, but real stock. Stuff is amazing and feels good going down the sore throat, clears the nose, tastes good... but wait there's more!

Sounds like a Boardroom ad of "Weird Sh*t That Really Friggin Works!"

Feel free to use as a teaser on your next forbidden cures ad, lol.

Best wishes,

Mark</description>
		<content:encoded><![CDATA[<p>Hope you are feeling better soon dude.</p>
<p>Do you ever take colostrum? The stuff made from milk? Helps your immune system kick butt on viral invaders. Take tons of it. The chewable kind from first milking dot com is my fave. Also, weird science here but try a nasal spray of saline solution. Comes in a little squeeze bottle for two bux. Saltwater kills some germs and clears the nasal highway. Then when clear, spray with colloidal silver nasal spray made by Source Naturals. Gargle with salty hot water several times a day. Consume mass quantities (we are from Mars) of bowls of piping hot Kitchen Basics chicken soup stock. It is not broth or whatever, but real stock. Stuff is amazing and feels good going down the sore throat, clears the nose, tastes good&#8230; but wait there&#8217;s more!</p>
<p>Sounds like a Boardroom ad of &#8220;Weird Sh*t That Really Friggin Works!&#8221;</p>
<p>Feel free to use as a teaser on your next forbidden cures ad, lol.</p>
<p>Best wishes,</p>
<p>Mark</p>
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		<title>By: Ryan Healy</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158936</link>
		<author>Ryan Healy</author>
		<pubDate>Thu, 06 Mar 2008 19:51:12 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158936</guid>
		<description>Great post, John. Based on what you described about that game show and how people will give up sure gains in favor of the chance to win larger ones, you might be interested in reading The Paradox of Choice by Barry Schwartz.

It's a book about how people make decisions, but I view it as a marketing book. It's excellent.

Cold cures? I go for sleep. That's the best cure I've ever found.

Ryan</description>
		<content:encoded><![CDATA[<p>Great post, John. Based on what you described about that game show and how people will give up sure gains in favor of the chance to win larger ones, you might be interested in reading The Paradox of Choice by Barry Schwartz.</p>
<p>It&#8217;s a book about how people make decisions, but I view it as a marketing book. It&#8217;s excellent.</p>
<p>Cold cures? I go for sleep. That&#8217;s the best cure I&#8217;ve ever found.</p>
<p>Ryan</p>
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		<title>By: Ruth Bascom</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158719</link>
		<author>Ruth Bascom</author>
		<pubDate>Thu, 06 Mar 2008 06:02:42 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158719</guid>
		<description>Sorry forgot the URL...


Here is the URL:

www.facinatingfoodfacts.com</description>
		<content:encoded><![CDATA[<p>Sorry forgot the URL&#8230;</p>
<p>Here is the URL:</p>
<p><a href="http://www.facinatingfoodfacts.com" rel="nofollow">www.facinatingfoodfacts.com</a></p>
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		<title>By: Ruth Bascom</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158716</link>
		<author>Ruth Bascom</author>
		<pubDate>Thu, 06 Mar 2008 06:00:31 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158716</guid>
		<description>Hi, John

I saw your post and read about how you and your family where having the sniffles. This is what our family did to help us get over the flu faster than most people. Click on the above website URL.</description>
		<content:encoded><![CDATA[<p>Hi, John</p>
<p>I saw your post and read about how you and your family where having the sniffles. This is what our family did to help us get over the flu faster than most people. Click on the above website URL.</p>
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		<title>By: Ron B</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158708</link>
		<author>Ron B</author>
		<pubDate>Thu, 06 Mar 2008 05:36:40 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158708</guid>
		<description>Hi, John

I have used the damp socks under dry socks for relief of the temperature that comes with a cold. It, may sound a bit nuts. But, it worked for me. Put, them on just before going to bed and in the morning you'll have a lower temperature and less stuff in you lungs and nose...</description>
		<content:encoded><![CDATA[<p>Hi, John</p>
<p>I have used the damp socks under dry socks for relief of the temperature that comes with a cold. It, may sound a bit nuts. But, it worked for me. Put, them on just before going to bed and in the morning you&#8217;ll have a lower temperature and less stuff in you lungs and nose&#8230;</p>
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		<title>By: Gary McElwain</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158644</link>
		<author>Gary McElwain</author>
		<pubDate>Thu, 06 Mar 2008 02:17:52 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158644</guid>
		<description>Hi John

I thought your post was pretty great especially for a sick guy.
I am in awe of your style, and want to thank you for letting us 
peak at it from your personal point of view.</description>
		<content:encoded><![CDATA[<p>Hi John</p>
<p>I thought your post was pretty great especially for a sick guy.<br />
I am in awe of your style, and want to thank you for letting us<br />
peak at it from your personal point of view.</p>
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		<title>By: Kevin</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158639</link>
		<author>Kevin</author>
		<pubDate>Thu, 06 Mar 2008 01:30:51 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158639</guid>
		<description>Hey,

I just read an interesting bit of info that sort of ties in to this whole perspective thing. 

John Forde, in his Copywriting Roundtable e-letter wrote about a Harvard study that says that one of the most important skills an entrepreneur can have is "pattern recognition." The easier you are able to look at a set of information, and relate it to something you are familiar with, the faster you can take advantage of it and make some money.

It's what the concept of "clicks-on-the-dial" is all about.

Guys like Gary, Dan and John are masters of this. You can learn to write a good sales letter, but often, its the strategy behind the copy that is more important than the words themselves. I think it's one of the "big lessons" rookie copywriters need to know about. 

If you don't have a copy of John's notes on Halbert's 20 clicks, or the list of Dan's clicks from his Copywriting Seminar In-A-Box; get 'em, laminate 'em, and keep 'em someplace handy because it's just that damn important!

-Kevin</description>
		<content:encoded><![CDATA[<p>Hey,</p>
<p>I just read an interesting bit of info that sort of ties in to this whole perspective thing. </p>
<p>John Forde, in his Copywriting Roundtable e-letter wrote about a Harvard study that says that one of the most important skills an entrepreneur can have is &#8220;pattern recognition.&#8221; The easier you are able to look at a set of information, and relate it to something you are familiar with, the faster you can take advantage of it and make some money.</p>
<p>It&#8217;s what the concept of &#8220;clicks-on-the-dial&#8221; is all about.</p>
<p>Guys like Gary, Dan and John are masters of this. You can learn to write a good sales letter, but often, its the strategy behind the copy that is more important than the words themselves. I think it&#8217;s one of the &#8220;big lessons&#8221; rookie copywriters need to know about. </p>
<p>If you don&#8217;t have a copy of John&#8217;s notes on Halbert&#8217;s 20 clicks, or the list of Dan&#8217;s clicks from his Copywriting Seminar In-A-Box; get &#8216;em, laminate &#8216;em, and keep &#8216;em someplace handy because it&#8217;s just that damn important!</p>
<p>-Kevin</p>
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		<title>By: Dan Curriden</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158567</link>
		<author>Dan Curriden</author>
		<pubDate>Wed, 05 Mar 2008 20:47:06 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158567</guid>
		<description>Hey John,

Great post, hope you get to feeling better soon.

Two words:  wheatgrass juice.

It's not a miracle cure, it won't necessarily get rid of your cold, but it can help keep you from getting sick in the first place. 

You mentioned sludge buildup as a cause and a cold as the body's way of getting rid of the sludge.  I agree.  And if you've ever taken wheatgrass, you know that it definitely has the power to get rid of the sludge (like roto-rooter on steroids).  It supposedly has other cool stuff going on, like enzymes and amino acids and micro-nutrients, blah, blah, blah.  Whatever, it works for me.

I was never a believer, despite continued badgering by my massage therapist.  Finally I relented about three years ago, and since have only had the sniffles 2-3 times.

I don't believe in magic pills or anything like that, but wheatgrass juice, in combination with all of the other smart things for improving the immune system, has made a big difference for me.

I do about a 1/2 ounce every morning.  Try it and let me know how it works for you.

Best,
Dan</description>
		<content:encoded><![CDATA[<p>Hey John,</p>
<p>Great post, hope you get to feeling better soon.</p>
<p>Two words:  wheatgrass juice.</p>
<p>It&#8217;s not a miracle cure, it won&#8217;t necessarily get rid of your cold, but it can help keep you from getting sick in the first place. </p>
<p>You mentioned sludge buildup as a cause and a cold as the body&#8217;s way of getting rid of the sludge.  I agree.  And if you&#8217;ve ever taken wheatgrass, you know that it definitely has the power to get rid of the sludge (like roto-rooter on steroids).  It supposedly has other cool stuff going on, like enzymes and amino acids and micro-nutrients, blah, blah, blah.  Whatever, it works for me.</p>
<p>I was never a believer, despite continued badgering by my massage therapist.  Finally I relented about three years ago, and since have only had the sniffles 2-3 times.</p>
<p>I don&#8217;t believe in magic pills or anything like that, but wheatgrass juice, in combination with all of the other smart things for improving the immune system, has made a big difference for me.</p>
<p>I do about a 1/2 ounce every morning.  Try it and let me know how it works for you.</p>
<p>Best,<br />
Dan</p>
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		<title>By: Deb Williams</title>
		<link>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158244</link>
		<author>Deb Williams</author>
		<pubDate>Tue, 04 Mar 2008 19:54:52 +0000</pubDate>
		<guid>http://www.john-carlton.com/2008/03/03/perspective-part-1/#comment-158244</guid>
		<description>Hi John,

I well understand just how miserable you're feeling.  The audacity of everybody sneezing on you!!!

Anyway, let's see what we can do for you to get you healthier.  Here's the short version of the lecture. ;-)  When we are at dis-ease, we feel horrible.  So that means we are out of balance.  

What to do?
Well, start by mentally, physically &#38; spiritually getting back in (your definition) of balance.

Taking a good Multi Vitamin &#38; Vitamin C is a great start.  You might also want to try  Bromelain &#38; Quercitin combination - usually about every 4 to 6 hours, but you will be able to tell when you need it.  I have also found a Great product for Winter (I'm in IL) it's called Perfect Health &#38; is made by Rainbow Light.  You should be able to get these at a good sized health food store. 

Wishing you Great Health!!!</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>I well understand just how miserable you&#8217;re feeling.  The audacity of everybody sneezing on you!!!</p>
<p>Anyway, let&#8217;s see what we can do for you to get you healthier.  Here&#8217;s the short version of the lecture. <img src='http://www.john-carlton.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  When we are at dis-ease, we feel horrible.  So that means we are out of balance.  </p>
<p>What to do?<br />
Well, start by mentally, physically &amp; spiritually getting back in (your definition) of balance.</p>
<p>Taking a good Multi Vitamin &amp; Vitamin C is a great start.  You might also want to try  Bromelain &amp; Quercitin combination - usually about every 4 to 6 hours, but you will be able to tell when you need it.  I have also found a Great product for Winter (I&#8217;m in IL) it&#8217;s called Perfect Health &amp; is made by Rainbow Light.  You should be able to get these at a good sized health food store. </p>
<p>Wishing you Great Health!!!</p>
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