Here’s a question for you.
It’s something that — once you know the answer — you sorta want to smack yourself upside your head, cuz it’s so obvious.
However, it’s NOT so obvious until someone with experience reveals the answer to you. It’s simple, but most folks never “stumble” upon it on their own.
I hate these kinds of questions, myself. Except for, like, situations where I’m the one holding the big damn secret, and I get to do all the teasing and torturing. It’s fun being the one in control. All humans have at least a small sociopathic sadist hiding deep inside, you know…
But never mind about that.
What’s interesting here — and very, very important to marketers looking to earn the Big Bucks — is that despite the “obviousness” of the answer (which you’re very close to discovering)… fewer than one professional copywriter in a hundred has a clue to the solution.
And that’s the pro’s — the guys making a living at this.
For rookie entrepreneurs and flustered small biz owners… it’s like the Holy Grail of advertising. They’ve maybe heard rumors about it, but harbor little hope of ever finding the answer without some serious help.
Still, it’s worth wracking your brain about, because (as top marketers know) all the really good wealth-producing secrets are hidden from most people.
This is the advanced stuff, folks.
So here’s the question… and I want you to really try to answer it for yourself before you peek at the answer:
“What can a marketer do… when he desperately needs a money-making ad fast… and yet finds the ‘formal’ process of writing a ‘real’ sales pitch (or getting one written by others) too daunting to complete?”
In other words, you need to post, print or mail something (with wolves at the door)… and no way is a ‘real’ looking ad gonna get completed in time. So what do you do?
I’ll give you a hint: The answer is NOT “do nothing.” Or “crawl back into bed and curl into a sobbing fetal position.” (A very common response, by the way, to this very common problem. It’s why so many new businesses wither and die every year, too.)
The key words in this question are “desperately”… “money-making”… “fast”… and “real”.
Consider those words as you try to figure out the answer.
The need for results-getting ads is never-ending for all business owners… and most never adequately solve the problem of getting “real” ads created (either by using agencies or freelancers)… even when deadlines are loose and money’s no object.
Worse, though, is that neither entrepreneurs nor small biz owners ever come close to solving the problem of giving birth to “emergency” ads that need to get posted or published or mailed right friggin’ NOW… especially when there’s no agency or freelancer available to help, or no money to hire them.
So what do you think the answer is?
Wracked with anxiety, under a cash crunch, with the hammer coming down… and no time or resources available to pay someone else to do it… or to create a “real” ad, with superscript, headline, subhead, bullets, guarantees, graphics, etc, yourself… what do you DO?
I’d love to hear your suggestions in the comments section. I promise not to make fun of anyone… especially rookies who just want to give a stab at the answer.
Again, the question (re-phrased): “What do you do, when you’re under the gun to create a money-making sales piece… and you simply don’t know how to create (or are overwhelmed by the requirements of) a ‘formal’ type ad with all the bells and whistles?”
I’ll post the veteran’s short, elegant solution Tuesday evening.
P.S. C’mon. Give it a go — leave a suggestion in the comments section here…