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	<title>Comments on: Bring Your Badass Story Home To Your Reader</title>
	<atom:link href="http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/</link>
	<description>The Marketing Rebel RANT</description>
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		<title>By: Rodney Daut</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2818</link>
		<dc:creator>Rodney Daut</dc:creator>
		<pubDate>Mon, 10 Mar 2008 09:23:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2818</guid>
		<description>I used to dread parties with pools.  I never wanted to take my shirt off and have everyone see my “man boobs.”  One spring I was already dreading the summer months and decided I’d had enough.  I was going to lose the fat no matter what.  I did some research to find some simple ways to lose weight that even a lazy bum like me could use.  I learned that I could raise my metabolism by…</description>
		<content:encoded><![CDATA[<p>I used to dread parties with pools.  I never wanted to take my shirt off and have everyone see my “man boobs.”  One spring I was already dreading the summer months and decided I’d had enough.  I was going to lose the fat no matter what.  I did some research to find some simple ways to lose weight that even a lazy bum like me could use.  I learned that I could raise my metabolism by…</p>
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	<item>
		<title>By: dmh</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2817</link>
		<dc:creator>dmh</dc:creator>
		<pubDate>Tue, 04 Mar 2008 04:43:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2817</guid>
		<description>The drunken Mets fan shouldn’t have stood a chance against this sober, muscular 4th dan black-belt – not a burning chance in hell.

But, within just four sloppy and brutal seconds this slow and predictable oaf had left a ‘karate-master’ out-cold and bleeding on the sticky barroom floor.

How?

Basically because he knew some simple and constantly overlooked secrets to street-fighting that are so easy, he could even use them blind-drunk to beat-down a black-belt!  If you want to find out how you can use these to…then…

(Thanks John, hope I&#039;m improving!)</description>
		<content:encoded><![CDATA[<p>The drunken Mets fan shouldn’t have stood a chance against this sober, muscular 4th dan black-belt – not a burning chance in hell.</p>
<p>But, within just four sloppy and brutal seconds this slow and predictable oaf had left a ‘karate-master’ out-cold and bleeding on the sticky barroom floor.</p>
<p>How?</p>
<p>Basically because he knew some simple and constantly overlooked secrets to street-fighting that are so easy, he could even use them blind-drunk to beat-down a black-belt!  If you want to find out how you can use these to…then…</p>
<p>(Thanks John, hope I&#8217;m improving!)</p>
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		<title>By: Joni</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2816</link>
		<dc:creator>Joni</dc:creator>
		<pubDate>Tue, 19 Feb 2008 02:14:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2816</guid>
		<description>Good to see you are doing well...hope you are happy!

from your ol massage therapist....j</description>
		<content:encoded><![CDATA[<p>Good to see you are doing well&#8230;hope you are happy!</p>
<p>from your ol massage therapist&#8230;.j</p>
]]></content:encoded>
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		<title>By: Ian</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2815</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Mon, 28 Jan 2008 01:13:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2815</guid>
		<description>For 12 years my dog has chased thousands of small animals, never catching one.

This morning she got the edge on a squirrel, clamped down on its tail and slung the furry projectile 3 feet in the air.

After a quick THUD it vanished into the safety of the bush, her only catch was gone.

Look:  You can chase something your whole life but never know what to do when you get it!  That’s why you should read about my new book about keeping the girl of your dreams happy.</description>
		<content:encoded><![CDATA[<p>For 12 years my dog has chased thousands of small animals, never catching one.</p>
<p>This morning she got the edge on a squirrel, clamped down on its tail and slung the furry projectile 3 feet in the air.</p>
<p>After a quick THUD it vanished into the safety of the bush, her only catch was gone.</p>
<p>Look:  You can chase something your whole life but never know what to do when you get it!  That’s why you should read about my new book about keeping the girl of your dreams happy.</p>
]]></content:encoded>
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		<title>By: FS</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2814</link>
		<dc:creator>FS</dc:creator>
		<pubDate>Sun, 27 Jan 2008 20:51:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2814</guid>
		<description>As I stepped to the edge of the cliff my heart started pounding so hard I was sure I’d pass out if I didn’t jump soon.  Once my body was airborne, it all went away – no thoughts, no fear, no time, no concepts, just reality one heartbeat at a time.  Little did I know that I would use this experience repeatedly throughout my life as a tool for pushing through fear and taking action.

Here’s what that means for you:  If you often find yourself paralyzed by fear at the critical moment of making a potentially life changing decision, I can tell you from experience that pushing through the fear or failure to do so will have a greater impact on your future than the outcome of the decision itself.  Having been there many times, I can show you the secret of how to push through your fear and into the zone where action is taken and dreams turned into reality.</description>
		<content:encoded><![CDATA[<p>As I stepped to the edge of the cliff my heart started pounding so hard I was sure I’d pass out if I didn’t jump soon.  Once my body was airborne, it all went away – no thoughts, no fear, no time, no concepts, just reality one heartbeat at a time.  Little did I know that I would use this experience repeatedly throughout my life as a tool for pushing through fear and taking action.</p>
<p>Here’s what that means for you:  If you often find yourself paralyzed by fear at the critical moment of making a potentially life changing decision, I can tell you from experience that pushing through the fear or failure to do so will have a greater impact on your future than the outcome of the decision itself.  Having been there many times, I can show you the secret of how to push through your fear and into the zone where action is taken and dreams turned into reality.</p>
]]></content:encoded>
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		<title>By: Patrick</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2813</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Sun, 27 Jan 2008 11:29:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2813</guid>
		<description>A few years ago I heard about a guy in the concrete industry who was a legend. Not at laying concrete, but his ability to get the job right then and there on the spot.

As rumor had it, he could walk around the house with the owner
once ...and by the time he got around the other side he had the job and a deposit in his hand.

I worked for the guy for a while and he used to boast gleefully... &quot;That Patrick, I taught him everything he knows. He was good... but I never taught him the last chapter!&quot; Then he laughs his head off about it.

That&#039;s the truth, he never did teach me, I had to learn it
myself... and that&#039;s the thing with selling, nobody
(including sales coaches) ever tells you the bit that really counts. They come right up to the edge of it, and don&#039;t tell you that crucial ingredient.

By the way, now I&#039;m the one who gets the quote first, on the spot, and when he gets there, it&#039;s already long gone.

Heres what that crucial ingredient will do for you . . .


Back to my blogging buddies.
&quot;Yeah, I know it&#039;s goes over three lines, but that is a true story, every word of it&quot;</description>
		<content:encoded><![CDATA[<p>A few years ago I heard about a guy in the concrete industry who was a legend. Not at laying concrete, but his ability to get the job right then and there on the spot.</p>
<p>As rumor had it, he could walk around the house with the owner<br />
once &#8230;and by the time he got around the other side he had the job and a deposit in his hand.</p>
<p>I worked for the guy for a while and he used to boast gleefully&#8230; &#8220;That Patrick, I taught him everything he knows. He was good&#8230; but I never taught him the last chapter!&#8221; Then he laughs his head off about it.</p>
<p>That&#8217;s the truth, he never did teach me, I had to learn it<br />
myself&#8230; and that&#8217;s the thing with selling, nobody<br />
(including sales coaches) ever tells you the bit that really counts. They come right up to the edge of it, and don&#8217;t tell you that crucial ingredient.</p>
<p>By the way, now I&#8217;m the one who gets the quote first, on the spot, and when he gets there, it&#8217;s already long gone.</p>
<p>Heres what that crucial ingredient will do for you . . .</p>
<p>Back to my blogging buddies.<br />
&#8220;Yeah, I know it&#8217;s goes over three lines, but that is a true story, every word of it&#8221;</p>
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		<title>By: Udo Hoffmann</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2812</link>
		<dc:creator>Udo Hoffmann</dc:creator>
		<pubDate>Sun, 27 Jan 2008 07:31:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2812</guid>
		<description>So you want a 3 line story that sells eh?  Oki here ya go.

At Thermopylae 300 Trojans stemmed the advance of 200,000.

Today 1 Trojan can stop half a million.

We&#039;ve gotten better</description>
		<content:encoded><![CDATA[<p>So you want a 3 line story that sells eh?  Oki here ya go.</p>
<p>At Thermopylae 300 Trojans stemmed the advance of 200,000.</p>
<p>Today 1 Trojan can stop half a million.</p>
<p>We&#8217;ve gotten better</p>
]]></content:encoded>
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		<title>By: Louis</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2811</link>
		<dc:creator>Louis</dc:creator>
		<pubDate>Sat, 26 Jan 2008 19:39:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2811</guid>
		<description>I finally realized why I&#039;d agreed to judge the middle school science fair. Before my eyes was a project with a picture of an iPod with it&#039;s USB cable plugged into an onion to charge it. The data said the experiment had succeeded zero out of two trials and that he should have used Gatorade instead of Poweraid because it had more electrolytes.

The moral of the story is not to believe everything you see on YouTube.</description>
		<content:encoded><![CDATA[<p>I finally realized why I&#8217;d agreed to judge the middle school science fair. Before my eyes was a project with a picture of an iPod with it&#8217;s USB cable plugged into an onion to charge it. The data said the experiment had succeeded zero out of two trials and that he should have used Gatorade instead of Poweraid because it had more electrolytes.</p>
<p>The moral of the story is not to believe everything you see on YouTube.</p>
]]></content:encoded>
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		<title>By: Bill</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2810</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Sat, 26 Jan 2008 08:17:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2810</guid>
		<description>I fell guilty about it even today, but while my earnest and hard-working older brother busted his ass to get good grades only to get into the local state university, I did every drug known to high-school students and missed so many classes that my English teacher once asked who I was when I finally showed up one day.

And yet I got into the same top university that rejected him.

Worse yet, I got in because I took the option of writing an essay on the application, which I used to confess all my drug addled sins.

&quot;What sort of justice is that?&quot; my father moaned.

Well, being a copywriter, he should have known...

It&#039;s the power of words.

Words can trump the reality, experience and perceptions of those who read them. Words open doors, change lives, destroy lives, and even change history.

Obviously, then, even the humblest of words can sell stuff.

Oh hell..... I overwrote again.</description>
		<content:encoded><![CDATA[<p>I fell guilty about it even today, but while my earnest and hard-working older brother busted his ass to get good grades only to get into the local state university, I did every drug known to high-school students and missed so many classes that my English teacher once asked who I was when I finally showed up one day.</p>
<p>And yet I got into the same top university that rejected him.</p>
<p>Worse yet, I got in because I took the option of writing an essay on the application, which I used to confess all my drug addled sins.</p>
<p>&#8220;What sort of justice is that?&#8221; my father moaned.</p>
<p>Well, being a copywriter, he should have known&#8230;</p>
<p>It&#8217;s the power of words.</p>
<p>Words can trump the reality, experience and perceptions of those who read them. Words open doors, change lives, destroy lives, and even change history.</p>
<p>Obviously, then, even the humblest of words can sell stuff.</p>
<p>Oh hell&#8230;.. I overwrote again.</p>
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		<title>By: Nick</title>
		<link>http://www.john-carlton.com/2008/01/bring-your-badass-story-home-to-your-reader/comment-page-1/#comment-2809</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Sat, 26 Jan 2008 00:49:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.john-carlton.com/2008/01/24/bring-your-badass-story-home-to-your-reader/#comment-2809</guid>
		<description>Being fat is miserable. Losing weight is not easy, but it&#039;s worth the effort.

I&#039;ve been in your shoes. I know the frustration and self hate that comes with failing at yet another diet. After a while you convince yourself that it&#039;s impossible for you to be thin, that you have bad genes or a slow metabolism... And you&#039;re probably right! That means you will have to work a little harder then the next person to get a lean attractive body, but it&#039;s more then worth it, and with my 24 hour dieters hot line I&#039;ll be right by your side every step of the way.</description>
		<content:encoded><![CDATA[<p>Being fat is miserable. Losing weight is not easy, but it&#8217;s worth the effort.</p>
<p>I&#8217;ve been in your shoes. I know the frustration and self hate that comes with failing at yet another diet. After a while you convince yourself that it&#8217;s impossible for you to be thin, that you have bad genes or a slow metabolism&#8230; And you&#8217;re probably right! That means you will have to work a little harder then the next person to get a lean attractive body, but it&#8217;s more then worth it, and with my 24 hour dieters hot line I&#8217;ll be right by your side every step of the way.</p>
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