Comments on: What To Do, Redux http://www.john-carlton.com/2008/01/08/what-to-do-redux/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 20 Nov 2008 12:53:31 +0000 http://wordpress.org/?v=2.2 By: Patrick http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-141311 Patrick Mon, 14 Jan 2008 03:41:55 +0000 http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-141311 Thank You, John. That must go down as one of the great lessons on copy writing. I've had so many "ah HA" moments... and I'm still digesting your answer. Also, I finally understand what the big infatuation with "Gun To Your Head Copy" is about! Regards Patrick Foley Thank You, John.

That must go down as one of the great lessons on copy writing.

I’ve had so many “ah HA” moments… and I’m still digesting your answer.

Also, I finally understand what the big infatuation with
“Gun To Your Head Copy” is about!

Regards
Patrick Foley

]]> By: Thomas http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-141168 Thomas Sun, 13 Jan 2008 12:05:15 +0000 http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-141168 Bravo! As a Stomper, I can tell you I sped through the letter to get to the price and purchase link. I was pre-sold. But going back and reading the letter brought back the flood of emotions I felt through the entire pre-sell roll-out period. It reminded me of your story about sitting at a bar and telling your story about who you are and what you do to the guy next to you. Easy. Simple. Straightforward. Bravo!

As a Stomper, I can tell you I sped through the letter to get to the price and purchase link. I was pre-sold. But going back and reading the letter brought back the flood of emotions I felt through the entire pre-sell roll-out period.

It reminded me of your story about sitting at a bar and telling your story about who you are and what you do to the guy next to you. Easy. Simple. Straightforward.

]]> By: David Craft http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140899 David Craft Sat, 12 Jan 2008 03:54:48 +0000 http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140899 Thanks John! I have heard of this before through doing affiliate sales. The most important thing was to get the basics up, out there and give them a call to action. It's amazing how much the KISS principle gets overlooked when writing copy. I am a rookie but I would say the one thing I have gotten more than anything from just watching, listening and testing is this - most copy is way over done. If you know what you have is what people WANT, get something out there quick and let them know you got it! They can't solve your problem until you solve theirs. Then modify if needed as time permits. I used to be a code slinger and very often your first burst of writing is your best. Then you can test and modify. Thanks again for keeping us frosty! David Thanks John!

I have heard of this before through doing affiliate sales. The most important thing was to get the basics up, out there and give them a call to action. It’s amazing how much the KISS principle gets overlooked when writing copy. I am a rookie but I would say the one thing I have gotten more than anything from just watching, listening and testing is this - most copy is way over done.

If you know what you have is what people WANT, get something out there quick and let them know you got it! They can’t solve your problem until you solve theirs. Then modify if needed as time permits. I used to be a code slinger and very often your first burst of writing is your best. Then you can test and modify.

Thanks again for keeping us frosty!

David

]]> By: Kim http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140681 Kim Fri, 11 Jan 2008 06:25:12 +0000 http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140681 Frosty...TY Frosty…TY

]]> By: Franck Silvestre http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140281 Franck Silvestre Wed, 09 Jan 2008 18:31:48 +0000 http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140281 Awesome John, I'll test this on my forex list. I learned about the avatar stuff with Eben Pagan, it was a "ah ha" for me like he say. Franck. Awesome John,

I’ll test this on my forex list. I learned about the avatar stuff with Eben Pagan, it was a “ah ha” for me like he say.

Franck.

]]> By: Matt Hegedus http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140257 Matt Hegedus Wed, 09 Jan 2008 17:29:36 +0000 http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140257 Great stuff... thank you. Great stuff… thank you.

]]> By: Emette E. Massey http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140148 Emette E. Massey Wed, 09 Jan 2008 11:20:14 +0000 http://www.john-carlton.com/2008/01/08/what-to-do-redux/#comment-140148 John thanks for allowing us to "play along." I personally enjoy these types of post event those it hard on the noggin. It's these brain draining adventures that make the lessons stick for me. I'd like to see you do more of these copy learning brain teasers here in your blog. Man, big thanks also for sharing your real world advice here in this blog (on matter what the form)! I long to become an A-Level writer. With your generous help here (and other excellent tool available) my confidence is climbing fast. Peace, Emette John thanks for allowing us to “play along.” I personally enjoy these types of post event those it hard on the noggin. It’s these brain draining adventures that make the lessons stick for me.

I’d like to see you do more of these copy learning brain teasers here in your blog.

Man, big thanks also for sharing your real world advice here in this blog (on matter what the form)! I long to become an A-Level writer. With your generous help here (and other excellent tool available) my confidence is climbing fast.

Peace,

Emette

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